Why Acquire Patents? kanzatec summary 2013
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Why acquire patents in high tech? Develop an IP strategy that encompasses a patent acquisition strategy. An effective patent strategy needs to consider the options of monetization, including licensing and sale as well as a cogent make and buy approach.
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Why Acquire Patents? kanzatec summary 2013
- 1. UNLOCKING THE VALUE OF YOUR IPUNLOCKING THE VALUE OF YOUR Patent Acquisition Strategies Fas Mosleh Senior VP, Kanzatec IP Transactions Palo Alto, CA (fmosleh@kanzatec.com) 1
- 2. UNLOCKING THE VALUE OF YOUR IP Why Do Companies Patent? 2 Source: HIGH TECHNOLOGY ENTREPRENEURS AND THE PATENT SYSTEM: RESULTS OF THE 2008 BERKELEY PATENT SURVEY Make and buy Now a real option
- 3. UNLOCKING THE VALUE OF YOUR IP The Value in a Tech Company 3 Products & Technology Management Processes & Operations Customers and Channels Team & Brand Patents Source: Juldee, 2011 Copyright © Kanzatec LLC 2013
- 4. UNLOCKING THE VALUE OF YOUR IP • Product business – “ Enhance freedom to operate as we expand into new markets” – Understand gaps and how to fill them • “Buy the rights to the smarts – don’t have time to do it home grown” – fill the gaps • Constrain competition – “Use against the bad guys” Use to cross - license 4 True Quotes for Reasons to Acquire
- 5. UNLOCKING THE VALUE OF YOUR IP • Fill-in IP holes or IdeaGaps™ across core or to-be-core product areas • Cross licensing ‘balancing’; aggressive/proactive assertions; assertions for defense when under attack; – take ‘time bombs off the street’ • Barrier to entry for competitors • Kick-start product development with patent protection • Enhance portfolio for cross-licensing • Increase company value for investors, shareholders • Generate licensing revenue 5 Reasons to Acquire
- 6. UNLOCKING THE VALUE OF YOUR IP Product Lines to Defend Time Revenues/Impact Product business trajectory Current product business Business #1 e.g. Cameras Business #2 e.g. Enterprise Printers Business #3 e.g. Digital Frames Types of defense: Aggressive Proactive Reactive Source: Juldee, 2011 IdeaGaps™ Copyright © Kanzatec LLC 2013
- 7. UNLOCKING THE VALUE OF YOUR IP • Evaluate • Strategy – Defense and Offense – File 1st (build) – Acquire • Monetize • Invest 7 Build a Virtuous Patent Life Cycle Copyright © Kanzatec LLC 2013
Editor's Notes
- Our mission is to help our clients generate profits from the acquisition and sale of patents. We achieve this through a thoughtful analysis of their patents and by employing a proven go to market sales campaigns to Buyers/sellers interested in acquiring or divesting IP assets. We achieve results for our clients by Developing and maintaining long term and trusted business relationships with the leading companies and patent Buyers around the world. Executing a proven M&A style bidding process that maximizes the value of the assetsKanzatec’s innovation commercialization and IP Monetization group is focused on IP based business solutions span the development of IP business strategy to execution of IP commercialization & monetization. Kanzatec’s IP Brokerage works with global technology firms, investors and universities to monetize innovation assets via IP venturing, divestments and acquisitionsGoogle bought Motorola Mobility for $12B (17000 patents); Nortel sold its 6000 patents for $4.5B. These days It’s not just your business that may be worth a king’s ransom but your patents too!. Discover how to build an IP strategy that strengthens your business and delivers cash when needed. See how to fund a startup with “IP Funding”, the latest alternative to VC finding. Understand how to build greater value in your business by creating the relevant IP. Visualize how to make use of your IP and monetize those parts you don’t need to generate high margin revenues, that can be plugged right back into your venture. Join Feisal Mosleh, an IP Strategy & Monetization executive to share practical IP monetization tips you can deploy today!
- Can defend offensivelyDefend proactivelyDefend passively/reactively