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Juldee IP and tech monetization v4 by ex-Hewlett-Packard Director of IP Fas Mosleh
The document discusses strategies for monetizing innovation through patents and technology, emphasizing IP as a valuable asset for companies at various stages of development. It outlines the importance of having a clear IP strategy, licensing plans, and valuation execution for maximizing business value, including sales and acquisitions. Additionally, it provides examples of successful IP monetization and highlights best practices for effective IP management.
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Juldee IP and tech monetization v4 by ex-Hewlett-Packard Director of IP Fas Mosleh
- 1. How do Icreate additional value from my innovation ? …technology, patents and IP 1
- 2. Monetizing Innovation: Patents andTechnology 3/18/2020Fas Mosleh Juldee Innovate - GTM - Scale Innovation and Scaling at the speed of thought Innovation Ventures
- 3. Day 3 ofquarantine 3
- 4. Should I patentthis? 4
- 5. Can I sellmy technology or patents? 5
- 6. How do Ilicense my patents or technology? 6
- 7. Monetizing Innovation – Howto use IP and Technology to deliver added value beyond your core business 7 IP and technology M&A can help create value whether you are early stage, mid stage or later stage.
- 8. When can IP/Techmonetization help? 8 Startup Mid stage – growth Later stage – acquisition or IPO
- 9. Agenda –Introduction –Under the covers –Examplesof Monetization –Conclusion –Questions 9
- 10. Fas Mosleh 10 Silicon Valley Message queuingand Virtual OS VM Venture Fund IP Licensing and sales Cyber security business Super slow motion camera for iPhone 4MP First front facing cameras for smartphones 3D printing Image recognition HPE Green Lake IBM Power off /Hybrid Cloud
- 11. What we doat Juldee… 11 Strategy • Monetization strategy • Patent strategy • Licensing plan • Valuation Execution • License in/out • GTM/Scale • Increase value M&A • Increase valuation, demand • M&A technology • Exit • Sell/buy IP
- 12. Value Creation 12 Invent WorkInnovation Value $ $
- 13. 13 Intellectual Capital Human Capital Know-how Skills Creativity Experience Education Smarts Traditional Intellectual Property Patents Copyrights Trademarks Trade Secrets Intellectual Assets Documents Databases Formalprocedures Experience Operational processes It’s all IP !
- 14. The Value ofIP in a non-tech Company 14 Products & Technology Management Processes & Operations Customers and Channels Team & Brand IP & Patents
- 15. The Value ofIP in a Tech Company 15 Products & Technology Management Processes & Operations Customers and Channels Team & Brand IP & Patents
- 16. Global Patent Ranking 16 •Microsoft,Apple, and IBM lead the world in hardware & software patent innovation according PatentSight. •Samsung, Johnson & Johnson, LG Electronics. Alphabet, Qualcomm, Ford, Intel, Microsoft, Sony, and VW are the ten most innovative companies in the world, Source: PatentSight’s patent analytics research.
- 17. 17 Most Important Non-MedicalInnovations of last 25 years
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- 19. 19 Most Important Innovations…my list 1. Fire 2. Wheel 3. Money 4. Maths 5. Remote Control 6. TV 7. Hot bath 8. Cameras 9. Autos 10. iPhone 11. Internet 12. Air and space craft Source: Fas@Venturecafe Hahaha
- 20. And The MostImportant Innovation is… 20
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- 22. Why Do CompaniesPatent? 22 Source: HIGH TECHNOLOGY ENTREPRENEURS AND THE PATENT SYSTEM: RESULTS OF THE 2008 BERKELEY PATENT SURVEY Make and buy A real option
- 23. Examples of technologiesbuyers want – Collaboration – Messaging – Secure access and endpoint management – Payments and point of sale systems – NFC/RFID – Secure cards – Cryptocurrency, blockchain – Digital wallets – ERP - Inventory tracking, shipping, logistics – Cloud infrastructure – Enterprise IT software – SAN, NAS, Data Storage – Mobile handsets – Data warehousing – AR/VR – Video encoding 23
- 24. –Observability/method of detection –Industrydemand –Industry actions/trends – who is suing whom –Technology area –Quality of patent; strength of claims –Health of patents and apps (due diligence health check) –Who is a licensee? What cross licensing if any? –Expiration –Work arounds –Applicability (today and future) What affects the value of patents?
- 25. How the patentowner decides to sell patents Determine IP Strategy Determine Monetization Approach Execute Monetization •Understand business needs •What IP strategy meets the needs •Acquire IP for defense/offense? •Licensing? •Sales? •GTM plan •Patents identified •Sales plan created •Channel engaged Offensive need Defensive need Strategic need Non-strategic SELLKEEP Source: Juldee, 2011
- 26. Assess & Plan GTM Negotiate Due Diligence Close 26 In-depthtechnical review Review & extract results Obtain soft or hard R/E Review of file histories Prior Art Review Create Evidence of Use Create claim charts Market impact & players Sales strategy Prepare sales package Transmit Sales Package Schedule meetings Demonstrate value Follow up with client Respond to questions Negotiate Ts &Cs Draft PPA agreement Discuss issues Obtain approvals Determine Offer Select patents to sell Categorize Prioritize Engage SMEs 4-6 weeks 6-8 Weeks 6-8 weeks 4-6 weeks 2-4 weeks Acquirer due diligence -Legal -Technical Internal approvals PPA fine tuning PPA Execution Punch List Coordination Facilitate Funding Ribbon Copies delivered Negotiations through Post Closing Transaction Support Initiate Bid Process Manage Bidding Execute Round 1,2 Select bidder and backups Example Patent Sales Process Timeline (6-12 months) Source: Kanzatec, 2014
- 27. Traditional Use ofPatents - Key Products to Defend Time Revenues/Impact Product business trajectory Current product business Business #1 e.g. Cameras Business #2 e.g. Enterprise Printers Business #3 e.g. Digital Frames Types of defense: Aggressive Proactive Reactive Source: Juldee, 2011
- 28. Don’t patent unlessthere is a strategy Business strategy>IP strategy>Patent prosecution
- 29. 29 Examples of IP/TechnologyMonetization
- 30. – Situation – Needanother round of funding – Challenges – Business doing poorly – New funding is hard to get at reasonable valuation – Action – Divest patents with a license grant back – Juldee allied with founders and strategy consultant – Results – $2M for 18 months of runway to profits 30 Example 1 – IP Funding
- 31. – Situation – Readyto shut shop – Challenges – Bankruptcy could be brutal – Action – Decide to divest IP – Juldee allied with investors and VCs – Results – ~$500K from patents alone 31 Example 2 – IP Exit
- 32. – Situation – Resetstrategy/priorities – Challenges – Complicated patent portfolio – Action – Reset portfolio to support new strategy – Results – Sell 10% of portfolio – Buy necessary patents to defend in new markets – Led to a dynamic IP strategy pacing the business strategy 32 Example 3 – IP Reset Reset: Align Acquire Divest Repeat
- 33. – Situation – $1B+revenues semi company – Challenges – Unnecessary IP found every year – Action – Create a regular revenue stream – Results – Sell $1M+ of patents every quarter garnering 75% margins – Healthy, dynamic IP strategy 33 Example 4 – IP Income
- 34. – Situation – Enteringnew market – Challenges – Very contentious space – Action – Proactively protect by buying patents – Results – Bought $5M worth patents to protect 34 Example 5 – IP Protect IP Protect: Aggressively Proactively Reactively
- 35. – Situation – SeekingFunding/IPO/M&A – Challenges – Must maximize $$s – Action – Explore high return IP acquisition to boost valuation – Results – Bought ~$150K of patents = valuation boost of additional $1-2M 35 Example 6 – IP Boost Valuation Equalizer
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- 37. What can youdo next? 37 – IP strategy: Consider your IP and patents as a strategic asset – Don’t make up IP unless you know its potential for your business – Funding: Consider the power of IP to increase valuation and credibility – Revenues: Consider licensing and M&A of IP and technology to drive +$s – M&A: Consider the power of IP to increase your M&A valuation – Typical ‘customers’ you can impress with your technology and IP… – Boards – Investors – Executive teams
- 38. Fas@Juldee.com 650 999 1573 WhatsApp Skype 3/18/2020FasMosleh Juldee Innovate - GTM - Scale Innovation and Scaling at the speed of thought Innovation Ventures
- 39. Back to selfisolation 39
- 40. Example of JuldeeValue Add – Strategy development to enhance funding, sharpen product value proposition, increase reach, increase value – Results = more revenues, faster time to market, higher profits, larger deals, smaller sales cycle, brand recognition, pervasive market penetration, successful exit 40 Strategy Results Strategy Licensing deal Product spinout Alliance partners IP valuation Higher valuation More revenues, faster