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IP Monetization muthu_tie_ip_conf_2016_04_21
This document discusses various aspects of intellectual property (IP) including IP monetization, valuation, licensing models, and the Indian patenting process. It provides examples of different IP value/revenue curves over time and contrasts IP licensing with the sale of goods. Specific licensing models like usage-based, outright sale, and royalty-based are described. The document advises building partnerships, leaving paper trails, and obtaining IP protection like patents, designs, trademarks, and copyrights to help companies prosper. It also recommends professional tools to assess existing IPs and identify new domains to build IP in.
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IP Monetization muthu_tie_ip_conf_2016_04_21
- 1. IPs – Aperspective Muthu 21-IV-2016
- 2. IP Monetization isthe End of IP Lifecycle Loop closure
- 3. Value – Amythical curve commodities product service user experience User Exp Exs : iPhone, Avatar, Daabang, Enthiran,.. Service : TCS, Infosys, Wipro, InMobi.. Products : Tally, Onida-Thunder, MicroMax, iPhone Commodities : Spirulina, Sunflower seed etc..
- 4. IP Valuation • Minand Max • Development Cost * Factor • Demand-Supply • Time(Longevity) – Transient – Steady • Free – is not really free • Unknown • IP coffins
- 5. IP Licensing models •Business model driven – Usage based – Outright sale – Royalty • ThRu:- 2% of average sale price • Capping • What is opposite of Capping ? • Exclusivity
- 6. IP value/revenue curvesyou may see Value Time very likely possible eventually
- 7. IP Licensing –Other options • Service augmentation • Product differentiation • Gambling
- 8. IP Licensing -Contrasting • Vis-a-vis sale of goods • Visible v/s Invisible • Derive from Products
- 9. IP Licensing –Examples • Give and prosper - ARM, Dolby, Philips(I2C,LED) • Protect and prosper – Adobe • Free and prosper – MPEG, HDMI • A SFO based SW co(a few years back) – Dev centre in Sarjapur Rd – 5K LOC-Java – 1M$ (sold a few already!)
- 10. IP assessment –Tools • Professional Platforms like Relecura, Vajrasoft – Very powerful tools to look for new domains to build IP as well as assess/rank existing ones • Open/Free sites/tools like USPTO, Google
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- 12. File provisional patentapplication (optional) File complete patent application (within 12 months if provisional is filed) Patent application will be published after 18 months from the filing date (if early publication request is not filed) File examination request within 48 months from priority date Patent application is examined by patent office Examination report is issued by patent office Patent applicant responds to the examination report (multiple iterations with patent office possible) Patent is granted or rejected within 1 year from the date of issuance of the first examination report Actions taken by patent applicant Actions taken by patent office Indian Patenting Process - snapshot Courtesy: Karthik, InvnTree Patent Design Trademark Copyright Trade Secret Types of IP
- 13. Try to followthese, it helps • Ideas are the genesis of everything • When in doubt, file for an IPR if you can afford • Do not hire yourself, redundancy doesn’t help, encourage everyone to be creative. • Leave paper trails/docs/write-ups on everything you/people do • Business and Capital are as important as Tech/Engg • Build as many associates and partnerships as possible • Do not hesitate to take help • Think “end ups” when you do start ups • Never go below (#employees*100K$) valuation • Never waste time, use the time to think/do IP activities • A good IP portfolio helps you always and surely during tough times
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