Who would actually be interested in buying a Facebook app? You might be surprised to find that you identify with one of these 4 buyer personas!

1. The Open Auction for Facebook Apps

2. How Does Zuckerbid Work?
5 Days 12 Hours 35 Minutes
Developer App Buyer
Zuckerbid is an open auction where
developers can list their Facebook apps for sale.

3. Who Would Want To Buy a
Facebook App?
4 Buyer Personas

4. 4 Types of Facebook App Buyers
Internet Marketer Dabbling Entrepreneur Business-Minded Big Brand
Coder Eyeball Hunter

5. Internet Marketer
Meet James.
James makes a decent amount
of money online each month
with his collection of small
fitness-related websites.
He also has an eBook that he
sells for $49 called, “12 Secrets
to Six Pack Abs”.

6. Internet Marketer
James really needs more traffic.
You see, the more web traffic he
gets, the more sales he can
make!
But traffic is hard to get. It can
also be really expensive.

7. Internet Marketer
James buys a fitness app on
Zuckerbid that has 100k monthly
active users. 100k Users
He tastefully promotes his eBook
within the app.
He also gets 1,000 new
subscribers each month to his
free email newsletter, “Daily Ab $49
Shredding Workouts”.
A good number of those subscribers will eventually
buy his eBook!

8. Internet Marketer
James is happy because he found a new source of
profitable, targeted traffic!
No time spent on SEO
or paying for clicks
either!

9. The Dabbling Entrepreneur
Mike reads books like the “4
Hour Workweek”.
He’s looking for a business
venture that can give him
lifestyle freedom and isn’t too
expensive to start.
Mike loves reading about
startups and is pretty web
saavy.

10. The Dabbling Entrepreneur
Mike has a great idea for a social app that
targets the dating industry.
He doesn’t want to learn how to write
code and doesn’t have any programmer
friends.
Mike finds an app for sale on Zuckerbid
that lets you match up your single friends.
Instead of getting upset that someone
already built his idea, he decides to
acquire the app for only $500!

11. The Dabbling Entrepreneur
Mike bought the app with 1,000 monthly
active users.
Instead of learning how to code, he
focuses on what he does best: getting
people excited about an idea!
He grows the app’s user
base by 500% in 30 days by
making a funny viral
YouTube video and a blog
about matchmaking called,
“Cupid’s Crossbow”.

12. The Dabbling Entrepreneur
Mike is pumped.
Now he has options. He can go back to
Zuckerbid and flip his app for a handsome
profit!
Or, maybe he takes a long-term approach
of growing the app’s user base. In a few
months he plans to introduce paid
features that create a recurring monthly
income!

13. Business-Minded Coder
Say hi to Vlad.
His friends call him
“Voodylicious”.
Vlad is a one-man-show
development company. He loves
to code late into the night, but
doesn’t care much about all that
silly marketing stuff.

14. Business-Minded Coder
But Vlad knows he needs to
market his app in order to grow
the user base; he takes his
business seriously.
Voodylicious has two loves:
coding and cooking.
His flagship app is called “Tasty
Treats”. It lets users discover and
share their favorite recipes.

15. Business-Minded Coder
Vlad doesn’t want to shell out cash
for ads that promote Tasty Treats.
So he finds 3 smaller cooking
related apps on Zuckerbid and
acquires them for their existing
user base.
He cross promotes Tasty Treats
within the 3 apps with a friendly
message and watches as his
numbers skyrocket!

16. Business-Minded Coder
All of this new growth lands Tasty
Treats in the trending section of
the Facebook App Center!
Happy with the result, Vlad posts
the 3 cooking apps back for sale
on Zuckerbid.
Even if he sells them back at a
small loss, he has paid next to
nothing for marketing Tasty
Treats!

17. Big Brand Eyeball Hunter
Here’s Chuck.
Chuck is a marketing executive for a
high-end brand of makeup called,
Forever Young.
He controls a very large, multi-million
dollar marketing budget.
You’ve probably seen Forever Young
on billboards and T.V. commercials.
Chuck was behind that.

18. Big Brand Eyeball Hunter
When Chuck meets with the CEO, he is
evaluated on two key measures of
success: reach and frequency.
How many eyeballs have seen the
Forever Young brand, and how often?
Chuck won’t settle for just any eyeballs;
he cares about getting in front of the
right audience—the people who will buy
or use Forever Young makeup.
FY’s ideal customer is a career-minded
mom between the ages of 35-42.

19. Big Brand Eyeball Hunter
Instead of spending $100k for one
month of banner ads, Chuck decides to
buy an app on Zuckerbid for that same
amount with 750,000 monthly active
users.
The app is called KiddyCatWalk. It lets
moms assemble and share designer
outfits for their kids on Facebook.
Facebook Insights reports that 75%
of the app’s users are females
between the ages of 35-44

20. Big Brand Eyeball Hunter
Chuck’s team tastefully and discreetly
promotes Forever Young as the sponsor
of KiddyCatWalk.
With only one month’s ad spend, he gets
nearly 8 million views per month,
forever. Since Facebook is a social
platform, FY also gets exposure to the
app users’ friends.
Even if the average user had only 50 Facebook friends, this
is a HUGE multiplier:
50 Friends 750k App Users 37,500,000 Connections

21. Zuckerbid Feeds The Need
Zuckerbid creates an open and transparent
marketplace for these transactions to take
place. By using 3rd party secure escrow services,
both buyers and seller are protected.

22. The Open Auction for Facebook Apps
Beta Release in Fall 2012