Whiteways Systems Pte Ltd is a supplier, integrator and expert in the field of Broadcasting (TV and Radio). Whiteways can commission large, complex projects on a turnkey basis. Studios, Production control room, CAR Room, MCR, Transmission Systems, lighting, acoustics and more. Whiteways has expertise in professional video, professional audio, satellite communications, Transmission systems, lighting, acoustics, networking, cabling and Archiving. Whiteways designs the full system, makes the list of equipment, supplies the equipment, installs it on site, commissions the equipment, provides hand holding, training and after sales support.

1. COMPANY PROFILE
SYSTEM
INTEGRATION
BROADCAST
EQUIPMENT
OTT SERVICES
ACOUSTICS ARCHIVAL
OB VAN

2. We are an award-winning
company focused on
providing products and
services to professional
audio / video and
broadcast Industry.
+65 66847907
+65 66847908
raza@whiteways.sg
www.whiteways.biz

3. We sell to –
• Broadcasters (radio and Television)
• Direct to home (DTH)
• Cable TV
• Transmission companies
• Production house / post-production house
• recording studios
• Teleports.
We supply equipment, systems design,
equipment installation, configuration, networking,
integration, commissioning and maintenance.
We provide consultancy - Technology audit,
technical advisory and business planning.
We also provide specialist services like technical
consultancy, upgrading from SD to HD, upgrading
from analog to digital, shifting facilities, film and
video restoration, archiving, conversion from
tape to digital and so on....
INTRODUCTION
www.whiteways.sg 1

4. Whiteways has rapidly expanded
from small outfit to a prominent
player in the industry. Presently,
having completed numerous
significant projects, Whiteways
possesses the capacity and
expertise to handle multi-million
dollar ventures. Acknowledged as
a visionary and thought leader,
Whiteways sets the standard in
the industry.
A. RAZA
CEO
As a company, we are also committed to continuous
improvement and staying at the forefront of our industry. We
invest in research and development, stay up-to-date with the
latest technologies and trends, and are always looking for
ways to enhance our products and services.
www.whiteways.sg 2

5. OUR
EXPERT TEAM
We take great pride in our team of expert engineers, who are the driving force
behind our success. Our engineers are not only highly skilled and experienced
in their respective fields, but they are also passionate about what they do.
Our engineers bring a wealth of knowledge and expertise to every project they
undertake, ensuring that our products and services are of the highest quality. They are
constantly exploring new technologies, techniques, and processes, and are always
looking for ways to improve our offerings and exceed our customers’ expectations.
www.whiteways.sg 3

6. ABOUT US
Whiteways has successfully
commissioned the largest
broadcast project in Papua New
Guinea.
Whiteways has secured multiple
government-owned tenders
across various countries via a
competitive bidding process.
Numerous radio station projects
across different countries have
been successfully executed by
Whiteways
Whiteways designs and builds
an Outside Broadcasting Vans
(OB Van) of different sizes and
configurations.
Whiteways was awarded the “TOP
10 Special achievements award”
by the “Promising SME500”
companies in Singapore.
Whiteways regularly makes
presentations, conducts
workshops and training
sessions for ABU members.
These sessions cover a wide
range of topics including
future development. Our
trainers are experienced
professionals who are
experts in their respective
fields. They will use a
combination of lectures,
case studies, and
group discussions to
ensure that participants
have a comprehensive
understanding of the topics
covered.
www.whiteways.sg 4

7. Voice of Vietnam in Hanoi
Mauritius Broadcasting Corporation
Radio Nepal
Whiteways was nominated for the
Singapore Prestige Class Awards
for 2016-2017. Whiteways won
the Golden Bull award in 2018.
Whiteways is an affiliate member
of ABU (Asia Pacific Broadcasters
Union), the umbrella body of
broadcasters.
Whiteways is also an affiliate
member of AIBD (Asian Institute
of Broadcast Development).
Whiteways is a member of ASME
(Association of Small and Medium
industries in Singapore).
Whiteways is also a member of
SICCI (Singapore Indian Chamber
of Commerce and Industry).
Whiteways regularly participates
in Broadcast Asia, CABSAT and
other industry exhibitions and
conferences.
www.whiteways.sg 5

8. OUR
SOLUTIONS
We are a full-service technical
solutions provider, offering end-
to-end services and products to
meet the needs of any business.
Ourdedicatedteamofengineers
and technicians have years
of experience in providing
custom solutions for a variety
of industries. We specialize in
the following areas:
www.whiteways.sg 6

9. ACOUSTIC TV/RADIO 08
DESIGN & FABRICATION TV/RADIO 09
BUSINESS MANAGEMENT SYSTEM (BMS) 10
NEWS ROOM SYSTEM 11
TV/RADIO AUTOMATION SYSTEM 12
PCR & MCR SYSTEM 13
ELECTRICAL SYSTEM 14
HVAC SOLUTION 15
NLE SYSTEM 16
TV/RADIO ARCHIVAL SYSTEM 17
TV/RADIO TRANSMISSION SYSTEM 18
ANALOG TO DIGITAL CONVERSION 19
RADIO SOLUTION 20
OB VAN 22
DIRECT to HOME (DTH) 24
CABLE TV SOLUTION 25
CER/CAR SOLUTION 26
CABLING 27
CAMERA SYSTEM 28
OTT SOLUTION 29
www.whiteways.sg 7

10. TV/RADIO
ACOUSTIC
Acoustic design focuses on creating an environment suitable for sound recording, post-production,
Auditorium etc. It involves the selection, installation, and tuning of acoustical materials in order to control
the sound reflections and reverberation in a room. This includes selecting materials such as wall coverings,
ceiling tiles, floor coverings, etc., as well as treatments such as bass traps and diffusion panels. The goal
is to create a space that produces accurate recordings with minimal background noise and artifacting.
Acoustic Treatment
Utilize acoustic panels, bass traps, and diffusers to
reduce unwanted sound reflections in the studio. Ensure
that proper non-parallel surfaces are used for the walls
and ceiling for maximum absorption of sound waves,
as well as providing a more natural sounding reverb.
Soundproofing
Install insulation materials on the walls and ceiling to
reduce outside noise from entering the studio space.
Consider using blankets or other heavy materials
on movable objects such as windows and doors to
further decrease external sounds entering the room.
Vocal Booths
Consider adding a vocal booth or isolation chamber
to capture vocals without interference from other
instruments in the main recording area or outside
noise in general. This can be constructed with thicker
walls than regular areas of your studio, along with
an appropriate amount of acoustic treatment for
vocal clarity at all times during recording sessions.
Flooring
Choose flooring materials that will absorb any
external vibrations caused by nearby vehicles or
footsteps outdoors while allowing performers inside
the studio to move around easily while they perform
their tracks without worrying about creating echoes
within their recordings due to hard flooring materials
reflecting sound waves back into their microphones.
“Good acoustics
can make any
performance
sound like music
to your ears.”
www.whiteways.sg 8

11. DESIGN &
FABRICATION
Studio fabrication is the process of building sets and
props for film, television, or theater productions using
various materials, tools, and techniques. It involves
creating a plan or blueprint, cutting materials into
specific shapes or sizes, assembling pieces, and
dressing the set with furniture and smaller objects.
Studio fabrication is crucial to production design and
set construction, as it creates a believable world for
actors to perform in front of live audiences or cameras.
It requires skill, creativity, and attention to detail to
create an immersive and realistic environment that
enhances the viewer’s experience without distracting
from the performance.
Studio fabrication begins with creating a plan or
blueprint for the set that needs to be built. This usually
includes deciding what kind of materials will be used,
how they need to be cut into specific shapes or sizes,
what equipment is needed to piece them together,
etc. Once all these details are worked out, the actual
building process begins with assembling pieces
according to specifications. This could involve using
woodworking tools such as saws and drills for cutting
pieces at predetermined angles; welding metals
together; painting surfaces; installing lights; hanging
curtains; etc., until everything comes together in a
complete package that creates a visual atmosphere
suitable for shooting scenes in front of live audiences
or cameras.
From blueprint
to stage, we
bring your vision
to life through
expert TV studio
fabrication.
www.whiteways.sg 9

12. BMS
BUSINESS
MANAGESMENT SYSTEM
BroadcastingBusinessSolutionsofferacomprehensiveapproachtomanagingeveryaspect
ofabroadcastingbusiness,includingautomation,integration,andscalability.Thesesolutions
streamline processes, improve workflow, and eliminate manual processes that can be time-
consuming and costly. By using these systems, broadcasters can track costs, gain insight
into consumer behaviors, and make informed decisions about optimizing their resources
for maximum success. Additionally, broadcasting business solutions provide powerful
analytics tools to help broadcasters track key metrics and make data-driven decisions.
CPRP I Marketing I
Sponsorship
SCHEDULING
AD Billing
Traffic
Program
Promotion
Advertising Sales
$
Streamlined Workflows for Easier
Content Tracking & Reporting
RobustUserInterfacewithAdvanced
Search & Filter Options
Automated Usage Fees Calculation
and Billing
Secure Database with Real-Time
AccessControl&AuditingIntegration
with CRM and Accounting Systems
Flexible Reporting Capabilities to
Monitor Growth Trends
Customizable Email Notifications for
Broadcasting Updates
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www.whiteways.sg 10

13. We have experience in designing and
implementing complete newsroom
systems including ENG, video server,
non-linear editing, automation systems,
and playout systems, that can provide
live news all the time, with the Newsroom
system (NRCS) at the heart of the system.
News studios should be capable of
handling incoming news feeds, live
interviews, incoming satellite feeds, and
should have virtual sets with Augmented
reality graphics.
Live news is what really matters. News
that takes the viewer right where it is all
happening. Specialized workflows are
necessary to ensure journalists, editors,
operators, and new producers work
together to produce news 24/7.
The key thing is how the NRCS, the
automation system, the NLE, playout,
graphics system all come together as
one. This depends not just on the system
but also on the workflow. As your system
integrator, we set up the systems, set up
the workflow, provide the training and
make it all work.
NRCS
NEWS ROOM
CONTROL SYSTEM
“Streamline your newsroom workflow with NRCS
- where content meets collaboration.”
www.whiteways.sg 11

14. TV/RADIO
AUTOMATION
Broadcast automation is the key driver of the system.
it is the main component of the master control
room, the studio control room as well as the glue
which binds all the equipment with one another.
It sits in the center and controls all the equipment
from the VTR to the latest IP Based video server
to the robotic Tape library to the video switcher.
It keeps track of all the ingested video clips, it keeps
track of each clip as it moves from one storage to
another. It warns the operator if a video clip is black
on air or not ready to play. It sits in the heart of the
newsroom system – doing a lot of critical tasks –
efficiently without mistakes. The automation sits
in the middle of a complex graphics system with
huge number of graphics that need to be played out
at the right time. The automation system controls
all the different equipment in the CAR room and
MCR – the router, the switcher, the audio mixer,
the video server, the graphics machine and so on.
The automation has its own control network through
which it controls all the different devices through GP
IO, IP signals, robotic machine control ethernet and
MOS. If any machine or system is not working the
automation system will raise the alarm – thus alerting
the operator or sending an SMS / email.
The automation system is the one which controls the
backup system. in case the main system fails or there
is a loss of signal – the automation system will switch
to the secondary or back system – so that there is no
black on air. After all – the show must go on.
In short – the automation is like the brain of the TV
station. It has to be set up properly so that it can
not just control, but also keep track of everything
happening in the TV station.
www.whiteways.sg 12

15. MCR MASTER CONTROL ROOM
PCR
The Master Control Room (MCR) is a crucial part
of radio or TV stations, responsible for transmitting
the video signal. It uses various equipment,
including video servers, automation systems,
graphics systems, logging systems, video switchers,
routers, and audio routers. Operators load video
clips onto the video server, and the automation
system controls the playlist. They may need to
switch between different incoming video streams.
Advertisement insertion is another crucial task
performed by the MCR. The MCR must track the
number of times and the timing of advertisements
played, and the as-run log must be sent to the
Business management system and billing system.
MCRs in multi-lingual countries overlay videos with
subtitles and may operate for multiple geographies/
timezones,requiringtheplayoutofvideoswithmultiple
language subtitles. Designing and building an MCR
requires strict specifications, including connectivity,
security, and equipment installation. Experienced
professionals ensure the optimal location and
layout of the MCR, meeting all critical requirements.
The Production Control Room (PCR) is the central hub
for controlling the technical aspects of a live or recorded
production. It is staffed by a team of professionals,
including a production manager, director, technical
director, audio engineer, video engineer, and graphics
operator. The PCR is responsible for monitoring and
controlling various equipment and systems, such as
cameras, lighting, audio, graphics, and video playback.
Its functions include switching between different
camera angles and shots, adjusting sound levels
and balancing audio sources, creating and displaying
on-screen graphics, managing the timing of the
production, and ensuring the safety of the production
crew and equipment. The PCR plays a crucial role in
ensuring a seamless and efficient production process,
resulting in a polished and professional final product.
PRODUCTION CONTROL ROOM
www.whiteways.sg 13

16. ELECTRICAL
DESIGN
Electrical design plays an important role
in the construction of a television studio.
The electrical system for a TV studio
must be carefully planned to provide
the right amount of power with sufficient
safety.
The first step in designing an effective
and efficient electrical system is to
identify the types of equipment that will
be used in the studio and estimate their
power requirements. This includes lights,
cameras, audio systems, monitors,
computer networks and other devices.
The next step is planning how these
devices will be wired together in order
to provide sufficient electricity without
creating any safety hazards or fire risks.
It is important for all wires used in a
studio environment to have appropriate
insulation so as not to create any shorts or
sparks when live current passes through
them. Furthermore, all connections
should be made using reliable fittings
such as soldered joints or well-designed
plugs and sockets.
In order for an electrical system to run
efficiently it should also feature wiring
schemes which are well organized and
make use of conduits or trunking systems
where possible so as not trip up cast/
crew members during filming sessions
whilst keeping wires neat/tidy enhancing
overall aesthetics on set
Proper labeling of wiring should also
take place so its easier for maintenance
crew/electricians come out on site
quickly diagnose issues arising quickly
solving issue promptly ensuring minimal
disruption production schedule.
Use proper surge protection for electrical equipment.
Reliable standby power system in case of power failure.
Equipment should properly grounded & bonded to avoid shock hazards
& interference.
Calculatethemaximumloadrequirementtoavoidoverloadingofcircuits
or other components, which could result in fire hazard or damage to
equipment and personnel All wiring should be neatly arranged with
adequate access for maintenance, testing and servicing purposes
Make sure all cables are adequately supported in order to reduce
stress on cords, connectors, etc., which can cause shorts or fires
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www.whiteways.sg 14

17. Television studios or music recording studios,
often have strict requirements for temperature,
humidity, and air quality. This is because
extreme temperatures can impact the
performance and comfort of performers, as
well as the operation of equipment. In addition,
high humidity levels can lead to the growth of
mild and other harmful substances, while low
humidity levels can lead to dry air and static
electricity.
To ensure that studios are comfortable and
safe for performers and crew, HVAC systems
are used to regulate temperature, humidity,
and air quality. These systems work by using a
network of ducts, vents, and filters to circulate
and condition the air in the studio.
When considering how to design an effective
HVAC system for a studio, it’s important to
consider factors such as the size of the space
as well as how many people will be occupying
it at any given time. The size of each room
also impacts what type of equipment should
be used—for example in larger rooms or those
with higher ceilings more powerful fans may
be needed to circulate air throughout the
space efficiently. Additionally, it’s important to
think about what type of equipment should
be used—such as using natural ventilation if
possible or installing high efficiency systems if
artificial cooling or heating is necessary.
HVAC
HEATING VENTILATION
& AIR CONDITIONING
www.whiteways.sg 15

18. Whiteways has been supplying bespoke editing systems or branded editing systems for many decades. It is
not just a matter of supplying the system – it is equally important to network them to enable the systems to
share audio / video data as well as work collaboratively. We supply / install / commission complex systems
which consist of ingest – storage – editing – audio editing – special FX – graphics overlay with file conversion
/ file sharing leading to archival and long term storage.
A 4K video editing system is an advanced video production workflow that takes advantage of the increased
resolution and color accuracy of 4K & 8K cameras. This type of system allows users to produce high-quality
videos with more detail and clarity, as well as improved image quality when compared to standard HD.
A Storage Area Network is an essential component of any audio/video network, responsible for storing video
clips, file conversion, sharing, and acting as a repository of drop folders with specific tasks assigned to them.
There are specialized products available that automate various tasks, reducing the need for manual labor.
System integrators aim for flexibility in setting up the workflow for the production/post-production facility
and prefer to use third-party open SANs that can work collaboratively with different brands of non-linear
editors (NLEs), file formats, compressions, and avoid locking the user into a specific brand or system.
So, we try to ensure that the SAN works with many different brands of NLE (Adobe Premier, Avid,
FCP etc). We try to Automate as many tasks as possible, such as file conversion, low-resolution
copies, drop folders, and transferring finished files to different storage, is essential. Setting up
the workflow also allows the SAN to upload to a cloud or hybrid storage, enabling users to work
from anywhere and log into the main storage as long as they are connected to the network.
NLE
NON LENEAR EDITING
PRODUCTION
STORAGE
www.whiteways.sg 16

19. ARCHIVAL SYSTEM
LTO TAPES
HDD’s
Digital archival solutions aim to effectively manage and safeguard various types of digital assets, including
documents, images, audio and video files. They offer a comprehensive set of services that cover capturing,
storing, indexing, and enabling access to
these digital resources. These solutions
typically come equipped with a variety of
features such as metadata tagging tools,
data migration capabilities for migrating
contentfromoutdatedsystems,automated
workflow processes for managing user
permissions, tracking tools for monitoring
resource usage and modifications, search
engine optimization functionalities, and
reporting engines that provide analytics
on resource usage.
The LTO archival solution utilizes Linear Tape-Open
(LTO) technology to store and retrieve digital data.
This storage system is highly suitable for organizations
seeking a secure and cost-effective means of storing
large volumes of critical data. Moreover, the tapes are
housed in dedicated cartridges and placed in specialized
cases that shield them from environmental factors, such
as temperature changes or humidity levels.
The HDD Archival Solution is a dependable digital storage system that offers an economical and secure means of
storing massive amounts of data both on-site and off-site. The system comprises a hard disk drive, RAID enclosures,
and various archiving software options that guarantee
data protection against physical harm or corruption.
Moreover, it offers complete data security with
encryption support for confidential documents and
password protection for files, making it particularly well-
suited for high-security environments like government
agencies or financial institutions.
Ingest
the
tapes
Add
metadata
to the video
clips
Check
the clips
for quality
Archive the clips on
a medium that can
store them for the
years to come.
Some clips need
to be cleaned &
restored before they
are archived.
www.whiteways.sg 17

20. TRANSMISSION
RADIO TRANSMITTERS
TV TRANSMITTERS
We can build Transmission System
(Satellite Uplink / Downlink Systems complete with RF and Headend)
We provide full turnkey systems for digital terrestrial transmission systems for Radio and
Television. We work with numerous well known partners to provide the latest technologies.
AM, FM,ANALOG, DIGITAL, MW, SW – We have them
all. We can install DRM+, DAB+ transmitters as well.
We have a big range of Radio transmitters to choose
from – 2.5Kw to 40 Kw analog FM transmitters. 3Kw,
5 Kw and 10Kw of AM transmitters with output of 3Kw
to 2000Kw.
We can build with redundant power supply, HD sound
quality, built in scheduler, easy frequency change,
with easy control and play features. From large,
complex installations all the way to a simple, small
FM transmitter, we can do it all. Some of the features
include:
• High operating efficiency.
• Critical parameters can be set and monitored with
the convenient graphic user interface.
• Six programmable presets for audio source, power
and frequency configurations are selectable via
local or remote control.
• Standard 19” EIA rack mountable
• Universal switch mode power supply automatically
adjusts operating voltage to maintain optimal
performance at any power level
• A synthesized exciter with advanced DDS
technology ensures the best possible signal
quality
• Synchronous operation can be achieved using
an external GPS reference clock signal with the
controller.
• Go digital any time – just add an HD Radio™ or
DRM signal
► We can also offer RF Test and Monitoring equipment from reputed manufacturers.
► We can plan and build the Tower with all its accessories.
► Our team can provide support and maintenance services as well.
• High Power Liquid Cooled Doherty Solid State
Transmitters
• Medium Power Air Cooled Doherty Solid State
Transmitters
• Covering UHF, VHF Band 3, and VHF Band 1
• Low Power TV (LPTV) Systems
• MPEG Encoding & Transport Stream
Management
• ATSC 3.0 System Upgrades
• DTV Exciter Retrofits
we offer equipment for ATSC / DVB / ISDB-T :
We work with leading manufacturers and can set up almost any type of Transmission system on a turnkey
basis. We can set up high power, medium power and low power transmitters. They can be air cooled, or
liquid cooled. They can be analog or digital.
• Broadcast Centre
• Subscriber Management System
• Conditional Access System
• Billing Systems
• Baseband and IT Systems
• Infrastructure Surrounding all these Systems
www.whiteways.sg 18

21. ANALOG TO DIGITAL
CONVERSION
All the countries need to change their
entire transmission network from
Analog to digital.
This is a huge transformative
project. None of the governments or
broadcasters have experience – as this
project will be done once in a lifetime.
However, it is transformative because
it involves the entire population (the
viewers), various government agencies,
the policy makers, the ministry and of
course the broadcasters.
One mistake can have a disastrous
effect on the entire project. Choosing
the wrong digital format – almost kills
the project. Choosing the wrong set top
box means a huge amount of wastage
in terms of money, time and ability to
deploy the project (or lack thereof).
Having numerous government agencies
– means that – sometimes conflicting
views come up. Lack of direction or
lack of clear instructions mean that
the project sometimes goes into deep
slumber or worse - into a dead end.
As an international system integrator –
we have seen numerous countries go
through the process. We have seen
them making mistakes – big and small.
We have learnt from those mistakes.
We are now able to give not just great
advice – but also implement the entire
project. We have been appointed as
a consultant for this project. We are
advising another country which is at a
very initial stage. We are also involved
on a smaller scale with other countries.
So, if you want an experienced system
integrator to handle take you through
the analog to digital transition – please
do let us know. We will be glad to be of
help.
www.whiteways.sg 19

22. RADIO
We design & build Radio Stations
From planning shows to populating the playlist to selling spots and scheduling, all the way to production,
post-production and transmission we do it all. Designing a proper system requires specialized expertise,
as audio files must be played in a specific sequence if the show is not live. To achieve this, we create
mostly automated systems that simulate live shows. We collaborate with a variety of automation systems to
manage all the equipment in a radio studio.
We have witnessed numerous changes in live radio studios and now focus in designing intelligent file-based
systems that can be automated. Even the production console can be controlled using automation, resulting
in minimal manual intervention. This approach aids in cost reduction, ultimately benefiting the bottom line.
Audio files need to be archived after playout. We design an automated HSM system which helps archive all
the files periodically – thus reducing the workload and clearing the disk space for the next recordings.
Radio transmission is another area undergoing transformation. OTT has really taken off as there are more
mart phones than radios today. We hook the radio with an OTT system. The OTT system links the radio with
a CDN server and a mobile app. Listeners can download the mobile app onto their smart phones. All they
need to do is to tap the app and they can start listening to Radio. The mobile phone can be connected to
the car audio system (or to a headphone) and the listener can enjoy radio anytime, anywhere. Since audio
files take up a lesser bandwidth, the listener does not face problems of latency or connectivity. With most
countries adopting 4G and 5G, the listener can listen to clear crisp sound of their favourite radio stations.
We work with many of the leading brands like – Studer, Yamaha, AKG, Soundcraft, Harman, Rohde &
Schwarz, Tieline, Nuendo, RCS, Dalet, Radio-active, Axel Technology & so on.
Whiteways can supply and install transmitters for TV
and Radio. We can supply and install analog as well
as digital transmitters.
For Radio we can supply, install commission and test
FM / AM SW / MW, DRM / DAB+ transmitters.
We work with various brands of transmitter system –
Nautel, DB, RVR, Gatesair. For transmitter towers we
work with various companies depending on the place,
price and specifications. So, if you are launching a
new HD Radio channel or upgrading an existing one,
please do give us a call.
If you are installing a new TV transmitter – we can
provide analog / digital, VHF / UHF transmitters. They
can be air cooled or liquid cooled. We can not just
install it but also test the signal quality and strength
and provide reports. We can also provide trained
manpower to install on site. From Engineers to riggers.
www.whiteways.sg 20

23. ► Turnkey end to end solution. From system design all the way to installation, commissioning and
training.
► To create a functional radio system, the first step is to plan weekly and daily schedules, followed
by the planning of individual shows. In-house production then creates music, jingles, promos,
and shows. Once completed, these productions are ingested into an asset management system.
The automation system then populates the playlist with music, advertisements, jingles, and other
relevant elements.
► Daily news is produced and recorded, with the recorded bytes being ingested into the asset
management system. International news wires are received through the MOS gateway and recorded
in the same manner. The news producer sends the text to the prompter, scheduling the stories for
broadcast. During broadcast, the news anchor reads from the prompter and plays sound bytes from
the Asset Management.
► The shows will then be identified with the selected metadata identifier. The scheduled shows will be
played out one by one by the automation system.
► At the end of the day, the automation system gives an as run log. This log is checked against the
advertisement schedule. Once it is matched the billing happens.
► The central storage needs to be cleaned periodically. The files will be sent to the archival for storage.
They will remain in the main storage for a period of time (so they can accessed easily). After some
time, they will be sent to deep archival - either manually or automatically.
► The system is designed in a way that it can easily be maintained. Alarms are triggered if something
goes wrong.
RADIO
ON AIR STUDIO
workflow ANALOG/DIGTITAL
www.whiteways.sg 21

24. OB VAN
LIVE COVERAGE
We have expertise to design and build OB Vans / DSNG vans. Such vans can
be used to live broadcasting for news, sports and other events. The vans come
equipped with a generator, UPS, aircon etc. Smaller vans can be equipped with 3
camera set up. Larger ones can be equipped with 6 camera or larger.
Some of the OB Vans can also act as a backup in case of a disaster
afflicting the TV station.
Different customers have different needs. OB Vans
can be used for news, elections, sports, concerts,
national events and so on. Each event requires the van
to perform a different function. We build specialised,
top of the line HD and 4K vans ready vans which will
meet the objectives of the customer. We listen, we
learn and we design accordingly.
Al equipment used are world renowned, best inclass.
Detailed discussions happen with the client so he is
involved at every stage and there are no surprises.
The Result is a happy Customer !!
Special emphasis is taken to consider the climatic
conditions, the road conditions, the availability of
the spare parts, the vehicle registration norms in the
country. The vehicle is chosen carefully so it is suitable
for the climate and the terrain. Local mechanics are
familiar with the vehicle and can repair it easily. Special
care is taken to ensure load balancing. Equipment is
chosen in a way that it does not vibrate too much and
is ruggedized as much as possible. This ensures a
longer life for the equipment and the OB Van.
Special care is taken to provide the right kind of
electrical equipment generators- from voltage to UPS
to generators.
The OB Van can be built with a variety of storage and
playout systems. If it is a specialised sports can then it will
require a slow motion system from EVS. If it is a specialised
concert van then it needs to be equipped with specialised
audio equipment.
The rest of the equipment like routers, KVM, switcher,
automation also need to be compatable and has to fit the
overall requirement of the van. They are also required to
fit in the very small space and have to fit into the weight
allocated for them.
Sport Coverage, Live news coverage,
concerts, religious events, award functions
etc. are all possible with an outside
broadcast van. Television is all about the
here and now. Live coverage is the way to
hold the audience. The outside broadcast
van makes a big difference. Live coverage
can not only get the audience hooked, but
also add to the bottom line.
www.whiteways.sg 22

25. OB
TRANSMISSION
► 16-20 camera HD OB multi-purpose production trailers
► 16-camera OB multi-purpose vans
► Auxiliary trailers (for 16-20 camera OB support)
► Auxiliary vehicles (for 10-12 camera OB support)
► 8-camera HD/SD OB vans
► 6-camera HD OB vans
► 3-camera OB vans
► 3-camera DSNG vans
► HD DSNG vans
► DSNG vans
► ENG vans
Fiber Connectivity
IP Connectivity
Microwave Link
COFDM Connectivity
Satelite Uplink / Downlink
LAN / WAN / LTE Connectivity
Terrestrial Transmission Links
or a combination thereof
UPLINK WORKFLOW
…& more custom options
www.whiteways.sg 23

26. Direct to home (DTH) is still a popular way of transmission.As
the name suggests – it is a satellite based system of sending
the video signals directly to a GEO Synchronous satellite. The
satellite rotating around the earth at about 35000 kilometers
has a foot print. The transponder of the satellite project the
video signals. The user / home owner has a receiving antenna.
The Antenna receives the TV signal – sends it to a decoder.
The decoder decodes the signal and sends it to the Television
set – which plays the video.
This is a tried and tested method of transmission. The signal
quality is quite good – if the weather is clear.
This is a great way of transmission in countries which are
mountainous, large with scattered populations, small island
nations with lots of scattered islands etc. It is also a cheap
way of transmission when compared to laying cables to each
household.
With the advancement of digital technology, DTH signals have
become better. As a result – DTH companies have amassed
millions of subscribers and it has become a huge driver of TV
expansion – even in remote corners of the globe.
DTH companies have become larger and more successful
over the last decade. They continue to expand their subscriber
base in the face of the OTT onslaught. DTH companies
continue to be highly profitable – if managed well. We see an
expansion of DTH for some years to come.
DTH
UPLINK
ANTENNA
RECEIVING
ANTENNA
HOUSE
HEADEND
www.whiteways.sg 24

27. The digital cable head end is an essential part of any traditional broadcaster.
We have been setting up digital cable head ends for many decades. The
system and technology is well known and is being offered by numerous
companies. However, over the decades we have found out that not all
equipment is the same. Some equipment works much better than others.
After working with many different brands and file formats we found out
which brands provide the best quality and longevity.
We also found that the system requires a lot of fine tuning – to get the
optimum output. For example – the length of the various cables matter.
How each piece of the equipment is set up and fine tuned – also matters.
The encoder / modulator / SSPA has many settings. It takes a lot of
understanding and information in order to set each equipment with the
right setting. The settings has to match for all the equipment – only then
will the output be at its best. Many companies don’t know all the settings
and some will not go the length to ensure that the setting is done properly.
The physical set up of the entire set up also matters. Over time, the
antenna changes its shape – the cables become exposed to the elements
– the equipment degrades etc. So, periodic checks and proper care can
not just provide better output – but also enhance the life of the equipment.
CABLE TV
www.whiteways.sg 25

28. CAR
CENTRAL
APPARATUS ROOM
Designing and building a Central Apparatus room or CAR room as
it is known in the Broadcasting industry is not easy. This room is
usually the most valuable room - housing the most important and
expensive equipment. The video servers, automation systems,
central storage, monitoring systems and most other key systems
are all installed here.
This equipment is central to the operation of the Radio / TV channel.
Keeping it in good working order is of paramount importance.
The infrastructure of the room in terms of electrical supply, UPS,
temperature, humidity has to be tightly controlled and monitored.
Everything has to have a backup. The Racks need to be chosen
carefully – because once they are installed – they should be standing
for the next decade (sometimes 2 decades). The networking and
cabling has to be carefully planned. The room has to be absolutely
secure not just physically – but from hackers as well. Entry and Exit
has to be limited to very few authorised people.
It is important to keep in mind that millions of dollars of equipment is
installed here. If the environment is steady and stable then the life of
the equipment is enhanced by a few years. That – in itself is a huge
amount of savings. Enhancing the life of the equipment means – it
lowers the Total cost of ownership – significantly.
Another fact is that – if the equipment fails or the infrastructure fails
– then TV station stops transmission or at least gets disrupted. That
can result in a lot of business losses. It also results in a loss of
reputation.
Hence – spending on a high tech – well equipped CAR room makes
a lot of financial sense.
www.whiteways.sg 26

29. CABLING
DESIGN & INSTALLATION
Broadcast cabling is where the magic happens. A
broadcast facility has perhaps the largest type and scale
of cabling. The broadcast facility is incredibly complicated
with a plethora of cables starting from Ethernet cables,
control cables, Audio cables, video cables, power cables,
snake cables, Fiber optic cables, lighting cables, digital IP
cables to name a few. This is inside the broadcast facility.
Outside the facility – we have the specialised cables
for satellite connectivity, Dark fiber cables, microwave
cables, terrestrial transmitter cables and so on.
Each cable has specialised connectors. Each cable has
its own features – like operating temperature / humidity,
insulation resistance, Voltage proof, return loss and so on.
Somanydifferentkindsofcablesrequirespecialistcabling
manpower. For each cable – there are different types
of tools required to crimp and install the connector. The
wireman has to be proficient in using the different tools
and install the connector properly. If the connection is not
done properly then it comes back to haunt the operator.
We have been doing this highly specialised cabling for
large broadcast facilities for more than a decade. We have
specialised cabling manpower – who is highly specialised
and very experienced. Out team has done a number of
very high profile jobs and we are very proud of our work.
www.whiteways.sg 27

30. STUDIO
CAMERA
Studio cameras are the mainstay for any Television channel.
Now, they can be found in Radio studios as well. It is the
Studio camera which provides the high quality, high resolution
video with HDR and Wide color gamut. It is the studio
camera which provides most of the live pictures broadcast
live from the studio / talk show. It is the most important piece
of equipment in any Television channel. Everything revolves
around it.
Studio cameras need to function perfectly for years. They
have to record and playout live - without dropping a single
frame – for years – sometimes decades. Even the smallest
possible hitch will be instantly visible to all the viewers.
Hence, customers need to take care to deploy only the tried
and tested brand of camera (Sony, Panasonic, Ikegami,
Hitachi).
Secondly, a high level of expertise is required to set up studio
cameras properly – because they are integrated with so
many other devices.
Thirdly, as the studio become more complex (equipped with
virtual sets / touch screens / video walls etc) – the camera
needs to be mounted on robotic stands – which will provide
smooth and repetitive movement. Hence the studio camera
needs to be really reliable and of high quality.
The latest camera launched by Panasonic is the 4K, PL
Mount – IP Camera – AK-PLV100. This camera promises to
be the game changer. It is the first 4K Studio camera with an
IP output. Exciting times ahead………
www.whiteways.sg 28

31. OTT SOLUTION
The technical solution for an OTT platform may vary depending on the services offered, the target
audience, and other factors. Some of the key components of a technical solution for an OTT platform
include:
1. Content Delivery Network (CDN): A CDN helps to ensure fast, reliable delivery of content to viewers.
It should be scalable with high availability in order to meet demands during peak times.
2. Video Streaming Solutions: The streaming technology must be able to support various formats and
resolutions across multiple devices and platforms. It should also have advanced features such as
adaptive bitrate streaming and DRM protection capabilities.
3. Backend Infrastructure: This includes databases, web servers, storage systems, etc., which are
needed for storing metadata related to video assets as well as user profiles, subscriber information,
billing information etc.,
4. User Interface/UX Design: The UI/UX design should be intuitive and engaging with personalized
content recommendations based on each user’s preferences. Navigation should also be seamless
across all devices and platforms used by viewers including mobile phones or tablets etc.,
5. Analytics & Insights: Analytics are necessary in order to provide valuable insights into viewership
trends which can then be used by publishers/content creators in order optimize their strategies
accordingly.
6. Security Solutions – Security is essential when it comes to providing a safe viewing experience
or your users so it’s important that your security solutions are up-to-date with the latest malware
protection measures implemented at all stages from content creation through delivery
www.whiteways.sg 29

32. 100+ 20+
PROJECTS COUNTRIES
www.whiteways.sg 30

33. AREA OF OPERATIONS
Founded in 2010, Whiteways has expanded its operations to
the South East Asia, Middle East, Africa and Asia Pacific. In
addition to our own projects, we also collaborate with global
partners in other countries for local support. We have offices
in SINGAPORE, DUBAI & PNG.
DUBAI
SINGAPORE
PNG
www.whiteways.sg 31

34. OUR CUSTOMERS
VALUED CUSTOMERS
100+
We are proud to serve our customers and to work
with them to achieve their goals. Whether they
need a custom solution for a unique problem or
a simple product off the shelf, we are committed
to delivering the best possible outcome.
www.whiteways.sg 32

35. Channel 24
SA TV
Somoy TV
Gazi TV
RTV
Gaan Bangla
Bangla Vision
Jamuna TV
Maasranga TV
Deepto Bangla
Channel i
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
*to be continued
Gorkha TV
Radio Nepal
Dish Home
Kathmandu
Kathmandu
Kathmandu
Nepal
Nepal
Nepal
1
2
3
4
5
6
Bloomberg Malaysia
BERNAMA
ASTRO
Kuala Lumpur
Kuala Lumpur
Kuala Lumpur
Malaysia
Malaysia
Malaysia
Channel 92
HUM TV
GEO Networks
Express News
Lahore
Lahore
Karachi
Karachi
Pakistan
Pakistan
Pakistan
Pakistan
KAZMEDIA Male Astana Kazakhstan
Fiji Broadcasting Corp
WALESI
Fiji Television
Suva
Suva
Suva
Fiji
Fiji
Fiji
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
www.whiteways.sg 33

36. nTV
Asian TV
Ekushey TV
Bangladesh TV
Betar Bangladesh
NEXUS Media Ltd
ATN News
EKHON TV
Independent TV
Prothom Alo
Duronto TV
Bangla TV
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Dhaka
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
Bangladesh
EMTV
National Broadcasting
Corp
Digicel
NAC
Christian Media Network
Click TV
Port Moresby
Port Moresby
Port Moresby
Port Moresby
Port Moresby
Port Moresby
Port Moresby
Papua New Guinea
Papua New Guinea
Papua New Guinea
Papua New Guinea
Papua New Guinea
Papua New Guinea
Papua New Guinea
Eagle TV
Educational TV
NTV
MNB
SPS
Ulaan Bataar
Ulaan Bataar
Ulaan Bataar
Ulaan Bataar
Ulaan Bataar
Mongolia
Mongolia
Mongolia
Mongolia
Mongolia
Bhutan Broadcasting
Ministry of Education
Thimphu
Paro
Bhutan
Bhutan
OUR CUSTOMERS
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
www.whiteways.sg 34

37. Maharaja TV
ITN
SLRC
Jaffna Tamil TV
EAP Networks
Colombo
Colombo
Colombo
Jaffna
Colombo
Sri Lanka
Sri Lanka
Sri Lanka
Sri Lanka
Sri Lanka
MRTV
MYAWADY TV
Nay Pyi Taw
Yangon
Myanmar
Myanmar
Radio Television Brunei Bandar Seri Bagawan Brunei
Seychelles Broadcasting
Corporation
Seychelles Seychelles
Mauritius Broadcasting
Corporation
Port Louis Mauritius
Samoa Broadcasting
Corporation
FAO Regional office for
Pacific
Apia
Apia
Samoa
Samoa
Telekom TV
Solomon Islands
Broadcasting Corporation
FAO Regional office for
Games authority
Honiara
Honiara
Honiara
Solomon Islands
Solomon Islands
Solomon Islands
Public Service Media Male Maldives
NOTE: There are many other countries and customers. However we do not mention them. This is because either the
customer requested us not to publicise their projects. Or the customer asked us to sign a Non-disclosure agreement.
Hence we respect the wishes of the customer and do not disclose anything about them or their project.
OUR CUSTOMERS
52
53
54
55
56
63
64
65
66
67
58
59
60
61
62
57
www.whiteways.sg 35

38. PARTNERS
At our company, we have an extensive range of
products that cater to your specific needs. We
partner with reputable brands and rigorously test
products to ensure their quality and satisfaction
for our customers.
150+
PRODUCTS
www.whiteways.sg 36

39. www.whiteways.sg 37

40. OUR PHILOSOPHY
Our company business philosophy is to provide a quality product
or service that exceeds our customer’s expectations. We strive
to maintain the highest level of integrity, professionalism and
respect for our customers and employees alike. Every interaction
should be a positive experience for all parties involved. We are
committed to innovation and providing solutions that add value
for our customers. We operate with a long-term vision in mind,
understanding that success requires dedication, hard work, and
collaboration from all stakeholders in the business.
www.whiteways.sg 38

41. Our success lies in the success of the broadcaster.
In order to ensure his success,
Every customer is different. They have their own objectives, their own workflows and
their constraints.
We recognise and respect that.
We listen, we learn, we try to understand. Then we provide solutions tailored exactly to
the needs of the client.
From planning to design to supply, integration, testing and commissioning.
Whiteways takes full responsibility
We introduce the latest cutting edge
technologies in the industry
We help him design the roadmap for
implementation of the technology
We help him to identify the right
technology suitable for his need
We hand-hold the customer to help him
adapt to his new work environment
Infrastructure
System Integration
Training
Building
Discussions,
Site Visit
User Training Administration Operator
Interiors
On Site
Installation
Electrical
Support
Air Con &
Others
www.whiteways.sg 39

42. PROJECT
MANAGEMENT
Whiteways recognises the fact that every
project needs to be completed in a professional
manner. Every project has a deadline. Every
project has to be within a budget. Rigorous
project is important to ensure that the client
achieves his objectives. Whiteways has come
up with detailed steps needed to ensure a
successful project :
www.whiteways.sg 40

43. SYSTEM
REQUIREMENTS
Design of BOM
A thorough Bill of Material (BOM) is created based on the customer’s
needs. This entails creating a detailed proposal on the equipment list to
be utilised at each site of a Channel, classifying the equipment according
to location (e.g., studio, PCR, and MCR, etc.). The equipment in the BOM
is either provided by Whiteways or by reliable partners and principles, or
as decided by the customer following research by the Whiteways Design
team.
Verification of BOM
Before moving on to the next design stage, the BOM is further checked for
compliance with all project criteria to ensure that all customer requirements
are met and to determine whether any more adjustments or workflow
upgrades are necessary.
Workflow Design
The customer is provided with a process that includes schematic drawings
to provide a comprehensive overview of the workflow from ingest to uplink.
Heat Dissipation Calculation
To properly design a cooling system, it is necessary to understand how
much heat is dissipated by each piece of equipment. In order to ensure
that the system is designed to accommodate all potential scenarios, heat
dissipation from the entire system to be supplied is calculated.
Power Load Calculation
Power load calculations are necessary to determine the system’s overall
power requirements as well as the amount of backup power needed in
case of emergencies.
Electrical Design
We make sure that all parts are powered properly and in compliance with
safety standards. Running power lines to each component, choosing the
best cable type for each application, installing surge protectors, and other
safety measures are all included in this.
1
www.whiteways.sg 41

44. SYSTEM
DESIGN
2
Table Design for PCR, MCR, Ingest
Table and furniture drawings are prepared
based on the architectural outlines provided by
customer. We make sure the design goes on as
per the client requirement and the design takes
optimal advantage of the proposed workflow.
Rack layouts
Based on architectural design of station, we
prepare the rack layouts for installation and
system setup.
Monitor wall design
From customer’s architectural requirements we
prepare the monitor wall design. These designs
are verified and approved by customer before
the actual purchasing of equipment, installation
and commissioning.
Detailed audio, video design
From the approved layout and equipment’s,
detailed audio and video drawings are
prepared. These drawings also help to track all
the connections points detailing troubleshooting
of the system by customer engineers.
Media Related Network Design
The most crucial backbone of a Channel in case
of dataflow is its network, for which experts from
Whiteways will help to design and provide best
possible network stability.
Installation material Details
Design team creates the detailed list of
installation material.
Control Room Design
The production control room plays the major role
inaproductionenvironment.Whitewaysprovides
one of the best solutions for its customers
when it comes either to News environment or
Program production environment which in turn
are associated with normal or virtual studio
setup.
Central Apparatus Room Design
The CAR drawing provides detailed information
regarding the cable connectivity between
various CAR equipment.
MCR design
The MCR part has to take care of final playout,
including downstream keying of ticker, channel
branding. Whiteways ascertains that the quality
of video and audio at the final stage of playout
is never compromised.
Ingest Design, Distribution Amplifier,
Analysis & Implementation
Whatever feeds, may it be Live feed, DSNG
feed, Satellite feed or any other news feed or
wire feed, the technical experts of Whiteways
makes sure synchronization of feeds are
obtained at all necessary stages before they are
given for further processing – Ingesting, Editing
or Storing for archival.
Electrical Wiring Details For Media
Electrical wiring and cabling diagrams are
prepared in details for proper installation and
connectivity of equipment.
www.whiteways.sg 42

45. SYSTEM
INSTALLATION &
INTEGRATION
TRAINING ON WORKFLOW,
DESIGN &
IMPLEMENTATION
DRY RUN & HANDVOER
INSTALLATION &
INTEGRATION
5
3
4
Whiteways’ System Integration team installs the
system on-site and tests it for commissioning and
integration following detailed design. We guarantee
that the entire system complies with all technical and
workflow standards.
After successful system installation and integration, we
provide technical and operation trainings on system.
Training manuals and documentations are also
provided for future record and reference. This helps
our customer to understand the workflow, how to use
and troubleshoot the system. Our trainers are some
of the best professionals in industry in their respective
areas.
After integration and training, dry-runs tests are
conducted and system is tested for live operations.
System is handed over after successful and satisfactory
operation by the customer. We make sure that customer
is comfortable and understand the system.
www.whiteways.sg 43

46. CABLE & CONNECTOR
PATCHBAYS &
PATCH PANELS
RAISED FLOORING GENERATOR
The broadcast facility relies on cables as its lifeblood,
transmitting vital data, audio, video, and control information
between devices. Hence, when designing such a facility,
selecting the appropriate cables and connectors is critical.
They must endure not only for years but decades. A single
faulty or disconnected connection can disrupt the entire
operation, requiring significant time and effort to diagnose
and resolve. Therefore, we exercise great caution in
picking the right cables, connectors, patch bays, routers,
and other accessories, weighing the options from the
most affordable and low-end choices to branded products
with decades of proven quality.
Cables cannot just be installed. They need to be connected properly so that even after many years it
remains strong. Sometimes a loose connection can cause loss of signal or lossy signal with dropped
frames and / or other problems. We take great care to install connectors properly with the proper
cladding, boots and housing.
Patch bays and patch panels are
usually sitting in the background.
They come in use only when the
main router malfunctions or cannot
be used. Sometimes, they are used
in place of the router or switcher.
Since a patch panel is a static piece
of equipment, it does not fail. So, in
our system design, we always use
the patch panel as a backup for a
router or switcher. It might appear
that this simple piece of equipment
is easy to install and use, but after
decades of experience, we know
that this is not the case. Only a
few companies manufacture patch
panels that are robust and give
good service. We have identified
1-2 companies can claim to produce
good quality patch panels. We make
sure that we use only the highest
quality equipment.
Raised Flooring is usually
required in MCR, CAR and in the
technical area. This is to ensure
that audio, video, data and control
cables can run underneath the
raised flooring and remain out of
sight. This also keeps the floor
neat and tidy and anti-static tiles
prevent movement of electricity.
A generator is always required for
sustained electrical back up. In case
there is a prolonged electrical shut
down the generator can sustain for
a few hours. Hence any broadcast
facility has to have a generator as
a back up. As an integrator, we can
advise the statistics of the generator
to be installed
www.whiteways.sg 44

47. UNINTERRUPTIBLE POWER SUPPLY (UPS)
RACKS
TECHNICAL FURNITURE
Electrical power is the very essential to any facility. In real life electricity is very rarely available with the
prescribed volatage. In addition to sustained overvoltages and undervoltages (voltage regulation issues)
as well as sustained deviations from the system frequency (frequency regulation issues), power system
loads can be adversely affected by a range of temporal issues. These include voltage sags, dips and swells,
transient overvoltages, flicker, high frequency noise,
phase imbalance and poor power factor. Power quality
issues occur when the power supply to a load deviates
from the ideal: For an AC supply, the ideal is the current
and voltage in-sync fluctuating as a perfect sine wave at
a prescribed frequency with the voltage at a prescribed
amplitude.
Hence, we need to put devices between the electrical
supply and the equipment so that the electrical voltage
problems do not impact the equipment. Sustained
voltage fluctuation can damage the equipment.
Sometimes, if the equipment is not damaged, its life
can be shortened. Nowadays, it is imperative that we
put an UPS in between the electrical power supply and
the equipment. The UPS should be connected to all the critical equipment so that in case the power supply is
disrupted, the UPS will take over and the equipment will keep running. In some countries, we advise a back
-up UPS as well.
In order to ensure long-lasting performance, the equipment installed
must be reliable for several decades, rather than just a few years. This
requires sturdy and robust racks to house the equipment, capable
of supporting heavy loads, while also maintaining a cool and secure
environment.
To accommodate the irregular sizes of equipment, we carefully select
racks that can fit them all. These racks come equipped with cooling
fans and electrical power strips. Our heavy-duty racks are constructed
from high-quality materials and designed to withstand the test of time.
Additionally, we take into consideration the comfort and productivity
of broadcast professionals who spend long hours in the control room.
Technical furniture is carefully designed to provide editors, operators,
producers, and anchors with a comfortable work environment,
minimizing movement and discomfort. The furniture is designed to
ensure that even during prime time, where one frame drop can be
visible to the entire world, operators and editors can work for extended
periods without experiencing undue strain.
www.whiteways.sg 45

48. WARRANTY & SUPPORT
MULTI-LEVEL
SUPPORT
1
3
2
SPARES
Whiteways is committed to providing exceptional technical support and warranty to all our customers. Our
technical support team is available 24/7 to assist customers with any technical problems or issues they may
face. Our team of experts is well-versed in all our products and services and can provide step-by-step guidance
to resolve any problems quickly and effectively.
We also offer a robust warranty policy for all our products and services, providing customers with peace of
mind that they are investing in a reliable solution. Our warranty covers repairs or replacements of the product or
service in case it fails to function as advertised or is defective. Whiteways will stock critical parts for the products
for emergency replacement, under purchase order from customer. In general, for equipment under warranty
support and maintenance contract, the support structure is as follows:
24/7 Telephonic and/ or online support. Most of the software
solutions like NRCS can be monitored, diagnosed and corrected
remotely. In case of any detected bug/ issue, a structured
problem report is generated for effective follow-up and address.
On-site support for
hardware/ software
issue is extended
by a local engineer.
If for some reason, the
problem still continues to exist,
it is escalated to the regional
office, which will ensure that
the systems are brought
back to the optimum level of
operational efficiency, within a
reasonable period of time.
Critical spares can be maintained locally or regionally in consultation with the
customer and several factors are taken into consideration, such as the type of system
or machinery, maintenance requirements, and spares availability.
www.whiteways.sg 46

49. TRAINING
Even with the best equipment in the world, it still
requires a skilled operator to use it effectively. Without
proper training, the operator may either misuse the
equipment or fail to take advantage of its full range
of features.
At Whiteways, we firmly believe in providing
comprehensive and continuous training to our
clients. As the industry becomes increasingly
competitive, it is crucial to stay ahead of the game.
Only by consistently staying up-to-date with the
latest technology can you maintain your edge. With
Whiteways as your partner, you can stay ahead and
go even further.
www.whiteways.sg 47

50. CASE STUDY
NBC is the state owned free to air terrestrial television channel in Papua New Guinea. They are based in
the national Capital region of Port Moresby, the capital of Papua New Guinea.
NBC is the oldest Television channel in Papua New Guinea. The NBC was set up by the Australian
Broadcasting Corporation before independence in 1973. On 1 December 1973 the NBC (the National
Broadcasting Commission as it was known at the time) was handed over to the Papua New Guinea
government.
ABOUT THE PROJECT
In early 2015, it was clear to NBC that they needed to upgrade and re-build their
facilities for the upcoming South Pacific Games. The South Pacific Games were
supposed to be held in Port Moresby in July 2015 and time was running out. They
started calling for bids. They received bids from numerous companies based in
Australia, India, Singapore and so on.
A committee was set up to evaluate the bids – as per the government rules This
committee decided to select Whiteways Systems Pte Ltd as the prime bidder after a
thorough and exhaustive evaluation process.
National Broadcasting Corporation Television Port
Moresby, Papua New Guinea
INTRODUCTION
www.whiteways.sg 48

51. NBC wanted to get ready for this mega sporting event at their doorstep in a very short span of time. They had
specified their requirements as follows :
► Outdoor camera kits for live coverage and recording
► Studio with Virtual set and production control room
► Master control room with playout automation
► Graphics system linked to Virtual set
► Link between Sports Event to their main control room
SCOPE OF THE PROJECT
The evaluation and award of the order took a long time
– as the customer had to follow numerous government
rules and regulations. By the time we got to know that
we will be doing the project, very little time was left.
We urged the customer to move forward quickly as
time was running out. We had to make sure that the
proper infrastructure was in place (space, UPS, air
con, generator, electrical supply and so on)
We could install the Racks and equipment
in the racks only when all this was in place.
After that we could start the installation
and commissioning of the equipment.
Finally, we got only 2 months to deliver
the equipment, ship it to Port Moresby,
install it, commission it, test it. Then we
had to provide training to the operators,
journalists, anchors producers on the new
system. They in turn had to execute the show in a
professional manner. This was huge challenge.
Whiteways worked very closely with the entire team
of NBC to make this project a success. Some of
the manufacturers could not provide the equipment
on time. We explained the situation to them and
asked them to rush in the equipment quickly. Once
the equipment landed, we had to rush in additional
manpower to finish the installation and testing in
record time. The team had to work round the clock
to finish the installation and testing in record time.
Then the training process was started. NBC
staff was trained in record time. They did some
testing one day before the games kicked off.
While the games were on air, Whiteways decided
to keep their core staff in Port Moresby to provide
support (should it be required). Along the way, we
faced numerous challenges, but each one was solved.
Due to the new equipment and training, NBC was
able to shine during the games. The entire team was
jubilant, when Papua New Guinea athletes won the
maximum number of medals and gained the top spot.
INFRASTRUCTURE
EQUIPMENT
DELIVERY
INSTALLATION &
COMMISSIONING
RACKS
INSTALLED
PROJECT MANAGEMENT & EXECUTION
www.whiteways.sg 49

52. Newsroom Computer System |TV News | October 2021
THE PROJECT
Since the 1986 upgrade – SLRC has upgraded a
number of systems and has been converting from
an old tape based manual system to an IT based –
digital, automated system.
They came up with a tender. Many companies
participated in the tender.After a rigorous and detailed
selection process involving numerous departments
with SLRC – they selected an SI to do the project for
them – Whiteways Systems Pte Ltd of Singapore.
WHAT IS A NEWSROOM COMPUTER
SYSTEM (NRCS)?
Creating news every day is a complex job – involving
planners, schedulers, journalists, cameramen, Non-
linear editors, news readers, news producers and
a host of live studio staff in the studio control room.
There is a news story – which is written by the
journalist. There is a camera man who shoots the
video or photographs (if there is a video to be shot),
editor who edits the video in time for it to be shown
in the upcoming news bulletin. The News producer
makes the run down of the stories to be shown in the
next bulletin. Once the run down is ready – the text
stories are loaded onto the teleprompter, the related
videos are loaded on the video server to be played
out, the related graphics are loaded onto the graphics
system ready to be played out.
All these different systems are synced together and
controlled by the Newsroom system. In this case – the
newsroom chosen was Octopus Newsroom system.
The automation and video server was Vector Box.
Sri Lanka Rupavahini Corporation (SLRC) was created by an Act of Parliament on 23rd January 1982,
established on 14th February 1982 and commissioned transmission on 15th February 1982. SLRC aims
to provide the best possible programmes to satisfy the needs of its viewers for informative, educational
and family oriented entertainment.
The Sri Lanka Rupavahini Corporation, the National Television Network expanded its studio and
transmission facilities in 1986 and rehabilitated most of the original equipment using digital technology
in 1998 under three grant aid projects from the Government of Japan. its studio complex is situated in
Colombo the commercial capital of Sri Lanka. The complex comprises of a Master Control Room, four
Studios, two Dubbing Studios, Digital Post Production Unit, two Analogue Post Production Units, several
editing suites including Non-Linear Editing and four Outside Broadcast vehicles.
About SLRC
NEWSROOM COMPUTER SYSTEM
INSTALLATION IN RUPAVAHINI TV, SRI LANKA
by Whiteways
Keeping in tune with the
times – SLRC decided
to go for a Newsroom
ComputerSystem. The
person heading this project
was Mr Kapila Dasanayake,
Deputy Director Engineering,
SLRC
www.whiteways.sg 50

53. HOW DOES A NEWSROOM SYSTEM WORK?
A Newsroom system has many modules. Given below is a summary of the modules
INCOMING FEEDS
The NRCS can ingest all your incoming source
materials, such as news agency wires, RSS feeds,
emails with feedback or tips from your audience,
SMS messages or even faxes. Such feeds may also
contain images, videos or audio fi les as Octopus 8
can display all media belonging to a feed in one view.
ASSIGNMENT DESK
The assignment desk helps organise and delegate
tasks to one or multiple users, based on a modern
planning calendar. The assignment desk delivers
notifi cations, allows users to communicate with
each other using the built in user-to-user messaging
system and share fi les related to the task.
ADVANCED STORY SCRIPT
FEATURES
Apart from the standard scripting features, such as
calculation of the duration of spell checker, NRCS
also offers additional advanced functionalities to
ease the work of each team. Such features include
the visual story history and version comparison,
possibility to separate the script and the technical part
or the instant preview of the CG objects from selected
graphics systems.
AUTO ADJUSTED PERSONALISED
SPEED SPEECH
The system samples each anchor’s reading speed. It
then calculates the on-air time accurately.
www.whiteways.sg 51

54. CONTACTS AND GUEST
MANAGEMENT
This is an effective contact management solution
allowing you to store and manage your contact list
in a secure, central location. You can specify the
access rights to each individual contact. Contacts can
be linked to stories or assignments and used in the
inbuilt Guest Management System.
SOCIAL MEDIA INTEGRATION
The NRCS has modules which can easily upload
stories and videos to social media platforms like
YouTube, Facebook, Twitter and so on. This saves
a lot of time and effort for the social media team.
On one hand it allows users to search and browse
content being posted in accounts such as YouTube
and Twitter, follow particular hashtags or channels
and have the streamlined view organized in the
newsroom.
Apart from the NRCS – the other main components
are the automation, video server and the graphics.
The automation controls the video server. The tasks
of the automation and video server are very important.
They are:
• Ingest all the incoming videos into the video
server storage.
• Clip information and media fi les are created,
including metadata.
• Ingest sources can be previewed.
• Ingest in segment option is available.
RUNDOWNS
Rundowns can be created automatically based on a
schedule plan and rundown templates; they can also
be created manually. Multiple slugs or even entire
rundowns can be copied/pasted to another show. In
the rundown, all required timing information including
planned duration, real duration and countdown time.
Customisable slug colours, status colours and forms
are available to all users.
CMS CONNECTIVITY
With audiences increasingly using the internet for
their news, media organisations are under immense
pressure to publish stories online. NRCS directly
interconnects with CMS systems such as Joomla,
WordPress and CoreMedia, enabling scripts and
articles to be uploaded dynamically to web portals.
This new web component allows TV news editors to
upload pages directly, saving considerable time and
reducing pressure on the web team
www.whiteways.sg 52

55. Ingest can be of 2 types :
• Scheduled ingest (when we know that a feed
will come at a particular date / time via satellite
link, IP or some other way. This ingest can be
fully automated – so it happens automatically.
• Manual ingest (when the camera man comes
and ingests his video manually into the video
server).
Scheduled ingest of videos can be a LIVE Event,
VTR Source, Feed Capture. Automation can control
respective devices. Automatic creation of metadata
information.
Manual ingest can be done at any time. The
automation allows Record, Play, Stop options. You
can Choose source and destination. You can also
Capture incoming feeds from satellite or IP source.
PLAYOUT
The automation system has a number of useful
features for Video Playout:
• User friendly Graphics User Interface.
• Catalogue window along with the playlist.
• Time calculation.
• On air, playlist and Device status indication.
• Thumbnail Preview of the clips.
• Supports all the standard protocols used in
broadcast.
• Can control most of the renowned switcher,
router etc.
The automation Looks into Hot Folder and automatically executes all the
commands.
• Able to transcode the clip automatically to the house format.
• Cataloguing the clip.
• Creates Metadata automatically.
• Compatible with many of the Archive systems.
• Supports fi le movement which has to be built into the workflow – so
that clips don’t have to manually moved from one folder to another.
www.whiteways.sg 53

56. STORY IS CREATED IN OCTOPUS
The story script is entered in the Octopus Newsroom
System. With the content received through wires and
local stories received by the reporter. CG content
can also be entered on the news room system if the
CG needs to be triggered automatically during the
playout. The stories are at this point waiting for the
relevant footage to be available for inclusion into the
story for playout at the appropriate time.
Octopus has a very strong Assignment desk – which
enables the producer to assign stories to journalists
based on calendar, preplanned events or incoming
wire feeds. Once the journalist is assigned to a job,
he will get to know once he logs into the system.
The other key component to run this system is the
automation and playout system. Vectorbox – the
Spanish playout and automation video server was
chosen.
INGEST ON VECTOR BOX VIDEO
SERVER
Video from the P2cards, backpack-based feeds and
the satellite feeds are ingested into the ingest server.
It will automatically be transferred to the central
storage for editing and fi nishing. This ingest server
can automatically ingest based on schedules and
generates a unique ID for the ingested clips which
ensures avoidance of clip ID duplication.
VIDEO EDITED ON ADOBE
PREMIER NON-LINEAR SYSTEM
The video is retrieved from the central storage and
edited using Adobe Non-Linear Editors (NLEs). After
editing, it is saved back to the central storage along
with a unique ID and a low-resolution fi le or thumbnail,
generated by the Vector Box Automation Server. The
reporter can then access the low-resolution fi les of
the clips within the Octopus platform itself. They use
the provided ID to attach the clips to their stories at
the relevant points in the script using the Octopus
Newsroom Software.
Once completed, the reporter commits the story to
the appropriate rundown within Octopus. The final
rundown, including all the story scripts, is sent from
Octopus to the Integrated Teleprompter system and
the rundown is also sent to the Vector Box.
Once this action is executed automation gets the
information from the newsroom and copies the video
file from the central storage to the playout server.
Once there the video can be played out manually or
automatically at the specifi ed time and after playout
the video can be archived and deleted from the
playout server if desired automatically also.
www.whiteways.sg 54

57. VECTOR BOX WILL DISPLAY MAIN RUNDOWN IN PCR
The Vector Box automation system client will show the main schedule containing all the stories of the rundown,
and the elements of the story (graphical elements, video routing, etc). TECHNICAL REVIEW | NO. 293
JANUARY-MARCH 2023 13 FEATURE ARTICLE 3 After the installation, commissioning and testing a rigorous
training schedule began. Dozens of journalists, news producers and operators took part in the training. Once
they were trained – the hand holding sessions started. Journalists were told to go through the entire process of
producing a story – start to finish.
With this system in place – SLRC can save a lot of time and effort. They can produce more news stories. They
can produce news which is new and fresh – happening now. They can quickly introduce breaking news into the
run down – thus making it fresh and exciting. They can come up with interesting graphics and insert them into the
news. The reporters can spend more time researching the stories and going into the fi ner details. The planning
and assignment desk can make plans months in advance so they don’t miss out on any important event. “We
are very happy with this system. We feel that the NRCS will really help us in our daily news production” said
Mr Kapila Dasanayake, Chief Engineer of SLRC. The Chairman of SLRC, Mr Reginald Cooray met the system
integration team and toured the new facility. He was satisfi ed with the installation and commended the SI team
for their good work. Mr Cooray has since retired and now Dr Prasad Samarasinghe is the Chairman.
www.whiteways.sg 55

58. BROADCAST SYSTEMS CONSULTANCY
Technical Audit
Overview
What could possibly go wrong ?
You are a broadcaster. You have a great system. You have a great team of engineers. You have back ups of
all the critical systems (mostly…). Everything is working – most of the time. When something goes wrong – the
operational staff / engineers patch it up or move to the back up. For example – if a camera fails – the studio just
switches to the next camera. The viewer does not even get to know.
That is the golden rule – if something fails – the viewer should not get to know.
What could possibly go wrong ?
Consider this – from the camera in the studio to the viewer sitting at home watching TV – there is a huge amount
of equipment. This equipment includes switchers, routers, cabling, IT equipment, transmitters, antennas, uplink /
downlink equipment, set top boxes etc etc.
This chain is as strong as the weakest link. One equipment fails and the viewer sees black on air.
How long does it take for him to switch channels ?
How long will he wait for your channel to come back on air ? One second ? nah – that is too long !!
Most of the times – you don’t get to see or know the full problem. The system just gives you a symptom and the
underlying problem is much bigger. Just like you see only the tip of the iceberg. When you dive in you find that
the problem is much bigger.
Hence the need for a Technical Audit
www.whiteways.sg 56

59. What is a Technical audit ?
A group of trained broadcast engineers – who have deep subject matter expertise. They will inspect, check and
verify your equipment. Verify if it is working as it should. Verify if it is being used optimally. Verify if it is giving you
performance that it was supposed to give.
They will each look at the technology / product / brand being used. They will inspect the equipment, the cabling /
connectors / workflow. They will test the individual efficacy of each critical equipment. They will perform workflows
of each sub-system. They will test the back up systems to see of they actually work the way they are supposed
to work.
Next – they will inspect the team at work – to see if the operators are using the equipment properly as per the
guidelines.
Then the various different subject matter experts will discuss among themselves. They will give suggestions with
regard to:
Products / technology / brand being used.
Workflow related improvements.
Back ups working as they were supposed to ?
State of the equipment / cables / connectors / hardware / software / OS / application softwares etc.
Comments on workflow / team work etc
Report on disaster management / disaster recovery.
Plan B in case of a major disaster.
Written instructions to be followed in case of a disaster – listing what needs to be done by whom
Drills to be done periodically to test the equipment / team
Recommendations on disaster management / disaster recovery
Infrastructure Audits
Sometimes it is not the equipment that is giving the problems. It is the underlying infrastructure – the electrical
systems, the UPS, the air conditioning, the heating systems, the electrical switches, the transmission infrastructure.
Electrical surges can be deadly for the equipment. Similarly – if the power is down too many times – then the UPS
has to take up the load. If the UPS is unable to take the load – then the system shuts down.
Sometimes – during heavy rains or high temperatures – the CAR room gets a lot of moisture or heat. Or the
room is not ventilated properly. Airflow is restricted. Sometimes – when it gets too hot – the air conditioning is not
enough. It cannot cope with the high temperatures.
And yet sometimes – due to this fear – the HVAC systems are heavily over spec’ed. They consume a huge
amount of energy – thereby adding to the cost. Maybe the engineer over specified the requirements and bought
a huge system – just to save himself. Hence – only a fraction of the system is being used. However – the upkeep,
maintenance, electrical costs are very high.
Is the generator working ?
Is the air-conditioning system properly working ?
Transmission System audits
Transmission equipment needs to be inspected, checked, tested periodically. Transmitters are built for long life
cycles. However, all transmitters are not the same. Similarly – other equipment like combiners, encoders, Mux etc
must be inspected, tested, checked periodically. Backup switches must be tested. The RF Cables, waveguides,
out door antennas must be checked periodically. One loose connector can stop the transmitter from transmitting.
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60. Many broadcasters own a number of transmission towers. They have numerous outlying facilities in remote
locations – which need to functional. Hence they need to be checked and maintained. The towers and transmission
equipment needs to be checked periodically. In extreme heat / cold – the wear and tear is quite high. Physical
inspection is the only way. It should be done periodically. At some point – the tower, the UPS, the generator and
other related transmission equipment needs to be changed.
Lastly – transmission coverages need to be checked. Hand held tools can test the signal strength, signal quality
at various points.
Similarly – most broadcasters have satellite uplink and downlink systems. These systems also need to be checked
and maintained. If the satellite link snaps – then the signal will be disrupted. The outdoor parts of the satcom
equipment – like the antennas, RF cables, waveguides go through considerable wear and tear. They cannot
possibly keep functioning without proper upkeep and maintenance.
Many a times – the signal gradually loses quality. This sometimes happens over
long periods of time. The deterioration happens due antenna shape being altered
ever so slightly by wind, rain, heat etc. or it could be due to the waveguide / LNB /
LNA being degraded. Hence periodic testing and measurement is a must.
Main system audits
The usual Television channel consists of the following :
• Studios
• Production control rooms
• Central storage systems
• Graphics systems (CG, Virtual sets, ticker etc)
• SPG, Clock, converters, other peripheral systems
• Router (one big router or several small routers)
• Master control rooms
• Multiviewer
• Lighting systems
• Audio systems (audio mixer, mics, speakers, audio monitoring, loudness control)
And so on….. the systems depend on the genre and type of TV channel. So its not the same for everyone.
All these equipment are critical for the proper functioning
of a Television channel. Any one of them fails and it will
be a disaster. Hence the need for back ups. All these
equipment are expensive. They need to be housed
properly. They need different types of cabling. To a non-
broadcast person – it is quite complicated. Hence the
need for subject matter expert. No matter how robust
the equipment – it is certain that one day it will fail.
When it does fail – it causes a minor disaster. It takes
time to repair (if it can be repaired) or replaced.
Hence the need for an audit. The need to know the
state of your equipment. Are they giving any signs ?
the need to know the state of the cabling / back ups /
stability of the system as a whole.
Why must I do a Technical audit ?
All broadcaster – big or small must go through a
periodic technical audit. The reason is that it makes
great financial sense to do it. Consider this:
You have spent millions of dollars in purchasing all
the equipment. This huge amount of money needs to
be safeguarded. It should work as it was envisaged.
You should get the maximum value for your money.
This huge investment in equipment is being degraded
as time passes by. Sometimes back ups don’t work –
because a switch in the middle has gone down. Or a
connector is loose. Or a cable is cut..
Disasters will strike at some point in the life cycle of
the system. Maybe it will be a small disaster – which
is manageable. Maybe it will be a big one – with lethal
consequences. We cannot possibly predict. Being
prepared will make it easier – when the disaster strikes.
Having a plan to deal with a disaster is much better
than having no plan at all.
Maybe the equipment you have purchased is not
being used properly. All the features are not being
used. Only a fraction of the features are being used.
Lots of equipment is sitting idle – rusting away – either
because it has some problem (which was not sorted
out) or because the workflow changed or because the
training was not given. There could be a number of
reasons. Back ups cost a large amount of money. If
they don’t work a the time of a disaster – then its money
wasted. They need to be tested from time to time.
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61. Quality checks are very important. Maybe your on air
video quality has degraded over time. Nobody noticed.
Even if it was noticed – nothing was done about
it. There can be a huge number of reasons why the
quality has degraded. It needs to be fixed.At the end
of the day – it is the people who make the equipment
work. Operators / graphic artists / editors / producers
/ directors keep changing. So does their methods of
working. Sometimes – they work in a way – which does
not make optimum use of technology. That needs to be
set right.
Technical audits cost a very small fraction of the
equipment cost.Technical audits enhance / elongate the
life of the equipment. If the life of a critical (and costly)
piece is equipment is enhanced by one year. That – by
itself will pay for the cost of the audit. Technical audits
prevent problems from occurring – before they have
occurred – thus saving a lot of time / effort / money.
Technical audits is quality check. What is the cost of
maintaining the quality of your video ?
And finally – Technical audits provide for a Plan B. this
could just be the plan which will come in great use
when the disaster struck.So – it makes a huge amount
of financial sense to spend a small amount of money
up front to save a lot of money down the line. So, if I
do decide to go ahead with a technical audit – what do
I get ?
If you do decide to go ahead with a technical audit –
then you need to come up with a statement of work
(SOW). The SOW will decide the scope and depth of
the audit. The consultant can guide you and help you
to prepare the scope of work. The SOW will depend on
your objectives. For example – you suspect that the
quality of the transmitted video is not good enough.
Or your transmission system keeps giving trouble.
Or you want to prepare a plan for the next pandemic
– people should be able to work from home and yet
deliver the news. Or there seems to be a recurring
problem in the MCR. Or too.
much money is being spent on technical operations. Or
it could simply be – the OB Van is not working. Or you
want to put together a plan for disaster recovery. Or
you want to together a detailed manual of what to do in
case of a disaster.
Depending on the objective (or multiple objectives) – the SOW needs to be written. One of the main components
of the SOW is the deliverables. The deliverables need to laid down clearly as something which can be measured
/ counted / recorded. For example the quality of the video can be measured by a Waveform Vectroscope. Back
ups working – can be shown in screen shots. Detailed report containing :
• Objective of the study
• Scope of work
• Duration of the study
• Project Manager and Subject matter experts who are involved
• Details of the technical audit – what prompted this technical audit
• Inspection reports – how many, which places, context of the inspection
• Including equipment photos
• Interviews conducted
• Workflow documentation
• Equipment documentation (brand, make, model, serial number)
• Software documentation (brand, name, versions, application name etc)
• System documentation – including switch configurations, router configurations, cabling drawings
• Findings of the report – laying down the size and scope of the problems
• Expert recommendations
• Future plan of action
This is a generic list and should be modified to suit the project requirements.
www.whiteways.sg 59

62. AWARDS
We are proud to be recognized for our commitment to
excellence. Our dedication to innovation, quality, and
customer service has earned us numerous prestigious
award.
We take pride in our accomplishments and are honored
to have received such recognition from the industry. As
we move forward, we remain committed to delivering
exceptional products and services that exceed our customers’
expectations.
www.whiteways.sg 60

63. WHITEWAYS SYSTEMS PTE LTD HONOURED BY
“SBR AWARDS 2023”
TOP 10
PROMISING
500 AWARDS
SINGAPORE
PRESTIGE
AWARDS
GOLDEN
BULL
AWARDS
www.whiteways.sg 61

64. ARTICLE
At WHITEWAYS, we are excited to share our
story and showcase our passion for providing
exceptional products and services. We are
thrilled to have the opportunity to be featured
in various Magazine and share our journey
with you.
As you read through our article, we hope
that you will get to know us better and gain
a deeper understanding of our values and
mission. We are proud to have the chance
to share our passion with you and invite you
to join us in experiencing the difference at
WHITEWAYS.
100+
ARTICLES
www.whiteways.sg 62

65. (This article appeared in ABU – TECHNICAL REVIEW Magazine April - June 2019)
www.whiteways.sg 63

66. (This article appeared in Asia Pacific Broadcasting magazine – system
integration supplement – 2015)
CHANGE IS AFOOT
According to Greek mythology,
Prometheus stole fire from the Gods.
Something similar is happening in
our times.
Rise of the online world
I remember how television ruled the
roost. During the first Gulf war, CNN
was streaming live images into our
homes and it was akin to being on
the war front. During the 2nd Gulf
many reporters were “embedded” into
the different units of the conquering
army. Yet, this time the emerging
victor (in terms of breaking news and
ratings) was Al Jazeera.
However, change had already started.
The really big breaking news did not
come from television, but from the
online news feeds, blogs and above
all wikileaks. One of the turning
points of the Iraq war was the
leaking of the photos of Abu Ghraib
prison. Similarly, during the jasmine
revolution, the news first broke on
Twitter and the social media and
not on television. The mother of all
breaking news came from wikileaks.
The leaking of top secret diplomatic
cables came as a revelation and
threatened USA’s relationship with its
allies. Similarly the leaking of Afghan
wardiarycreated quiteastir.Inalmost
every local country, the social media,
blogs, news websites are all providing
a lot of explicit, detailed news.
All these have led a large section of
the “connected” population away
from television and towards the
online world. It seems that the fire of
the Gods has been stolen. Television is
losing viewers to the online world. In
the words of a news head – “we hope
the trickle does not become a flood” !!
Increased competition
The other equally important change is
the plethora of new channels cropping
up. Due to the intense competition for
viewership, established channels try
to create a bouquet of channels with
each channel appealing to a different
audience. This has led to numerous
genres of television with each genre
having its own following. The intense
competition has also led to higher
spending on production and post
production. A-list film stars are now
appearing on television shows. This
has led to fragmentation and a handful
of television channels dominating the
airwaves.
Sports television is perhaps the only
genre which has benefited. This
is because viewers do not like to
watch sports on a small screen. The
sponsorship amounts just keep on
rising. Successful sports persons earn
astronomical sums.
The broadcaster is being pulled in so
many different directions. He needs
to fight competition not just from
each other, but also from the online
competition. Meanwhile, his bottom
line always under threat. Advertisers
who used to depend on television are
now dividing their budgets between
television and digital. A digital
strategy is a must have for any self
respecting brand. As time goes by, it
will probably get worse as more and
more people get online. More social
media tools will come, making it
even more convenient to consume
information and share it. A short
explanation is that the Gods have got
to get their fire back. They need to join
the online world by having a strong
online presence. Then they can go to
the advertiser and offer him television
advertisement combined with a digital
strategy.
Taking on the online world means
having a strong understanding of the
online world. Putting content online
while necessary may not do the job.
Having a clear understanding of the
various platforms in the online world
is a must. For example - coupling the
online content with an intelligent
search engine does wonders. Keeping
track of viewer data and tailoring the
different kinds of content for different
online platforms can also make a big
difference. In short, it is the job of a
specialist.
Production technology on the rise
In Television production, technology
used to be in the sidelines. The
main roles were allocated to the
script, direction, acting and so on.
Now, technology is as important. In
some cases, technology is the main
hero with other aspects playing the
supporting cast. Post production
can breathe life into a listless shoot.
Lighting can make or break a scene,
can turn night into day. Color grading
and color correction can do wonders.
Sharp editing can make each frame
very interesting. I am sure all this is
well known, but the most interesting
part is the special FX or VFX. This
can turn impossible into possible and
put the wow factor into the drama.
Technology has become the great
enabler. Even with small budgets,
passionate practitioners with the right
technology can win over the big boys.
Specialists on the rise
As a system integrator, we understand
that each client is in a unique
situation. Each customer needs a
different solution to his unique set of
problems. Our proposals are therefore
tailored to the specific situation. Many
a times, we have seen, broadcasters
buy off the shelf products and try to
make it work.
When tumultuous change is sweeping
the industry, you need to have a
dependable companion by your side.
It is the technology provider who will
provide you with the right weapon.
Even the Gods needed some help in
getting the fire back.
CEO –
Whiteways Systems Pte Ltd
www.whiteways.sg 64

67. WHY WHITEWAYS ?
We have been in the business since 1999
We have experience and expertise that very few companies can match.
We have a proven track record with lots of customers vouching for our work.
We take full responsibility from concept to commissioning.
We bring cutting edge technology to work for you.
We ensure that we provide training, so the systems are used properly.
We try to match your exact specifications.
We use tight project management to try to make sure that the project is delivered within the deadlines.
We offer very cost-effective solutions (just ask for a quote and you will know).
And finally ….
Sometimes we offer deferred payment.
After reading about all this, if you are still not convinced about our work, please consider
the following :
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www.whiteways.sg 65

68. #06-06 NUMBER ONE BUILDING, 1 UBI CRESCENT,
Singapore 408563
+65 66847907
+65 66847908
Whiteways Systems Pte Ltd
raza@whiteways.sg
www.whiteways.biz