White papers are authoritative pieces of marketing collateral commonly used in B2B processes. They are your opportunity to articulate the value of your product/service and make a compelling case to use you as a preferred service provider.
When you're asked to create an email or organize an event, check if this will help achieve business goals. From marketing operations to strategy: choose the right instruments and set goals.
Dreaming of becoming your own boss? Being self employed or setting up a small business? Besides writing a business plan, knowing business purpose, registering your business you need to do at least a bit of marketing. Having a brilliant idea but without telling your audience would be waste of time, money and effort.
What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.
When you're asked to create an email or organize an event, check if this will help achieve business goals. From marketing operations to strategy: choose the right instruments and set goals.
Dreaming of becoming your own boss? Being self employed or setting up a small business? Besides writing a business plan, knowing business purpose, registering your business you need to do at least a bit of marketing. Having a brilliant idea but without telling your audience would be waste of time, money and effort.
What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit or explicit needs.
How to 10x Your Sales Productivity by Mapping Your Account ContactsSales Hacker
What You'll Learn:
- Best practices for building effective account maps and influence maps
- How to leverage account maps to conduct better discovery calls, improve targeting, and increase win rates
- How to improve effectiveness of 1:1s and deal reviews through influence mapping
- How account maps have helped sales reps at Box and LookBook close bigger deals
How to 10x Your Sales Productivity by Mapping Your Account ContactsLucidchart
Gone are the days of the simple sale. CRMs, like Salesforce, allow you to document and log key sales information in a world full of complex deal cycles. But you often lack the essential tools to see the big picture, build effective account plans, and operate strategically.
Join us for Visualize Summit for Sales! https://www.visualizesummit.com - Hosted by Lucidchart.
To succeed in sales today, you need to understand hierarchical and political relationships, identify influencers, and decide whom to contact. You need to be able to quickly and effectively show this information in deal reviews and 1:1s. The fastest, easiest way to get an overview of your accounts is to work visually. Influence maps and account maps are visual references that can help you find the fastest path to sale and close your deals faster.
In this webinar, Lucidchart’s SVP of Sales, Dan Cook, will show you how to successfully map your accounts and key contacts and how to use that map to strategize more effectively. With a clear view of your accounts, you’ll be prepared to accelerate the sales cycle and close bigger deals.
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
SN real-time updates help reps by:
1) Uncovering new decision makers at their accounts
2) Visibility to content their prospects and customers are sharing
on LinkedIn
3) Discover news that signals new sales opportunities
Communication Portfolio for Micah Barclay Stump and Barclay Visual Media. Thanks for looking and have a phenomenal day! While you are at it visit me at BarclayVisualMedia.com
B2B Social Media marketing needs to monitor B2C and consumer marketing trends more than ever. Why? Because the social web has obliterated the differentiation between B2B and B2C marketing. The ability to drive direct connection with individuals is how B2B now needs to rethink its approach. In this presentation presented live at Click Z New York on April 1, 2014, Geoff Colon, Group Marketing Manager of Social Media at Microsoft explains how companies in the B2B space can use specific trends and tactics to your advantage.
B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented BrandingAlex Milo, CSCP, CPL
B2B Branding is under-rated and under-utilized. But savvy marketers don’t overlook branding’s benefits.
Data clearly show that companies that brand do a better job at attracting customers, building trust and long-term relationships. Relationship building does not go unrewarded.
It gets results.
Deeper relationships lead to increased leads, sales and profits.
As with any marketing effort, you want the best approach. It can’t consume a lot of time, money and people. And you want a feasible solution that’s easy to implement.
Continue reading to discover how to results-oriented branding can boost your bottom line quickly.
Win the enterprise sales game with org chartBizkonnect
People often count organization charts as a visual representation of a company’s hierarchy. Nevertheless, it can be a pot of gold for B2B marketers aiming for enterprise accounts.
From Insights to Impact | X.Days 2018 | Tobias ZehnderWebrepublic
Data Driven Marketing ist der neue Standard: Eine solide Webanalyse ist auf jeder Website implementiert und die Geschäftsleitung hat ihr eigenes Performance-Dashboard. Die Erfahrungen zeigen jedoch, dass die Erhebung dieser Daten nicht immer an strategische Ziele geknüpft ist und aus den Daten nur selten konkrete, zielführende Massnahmen abgeleitet werden. Das wirft folgende Fragen auf: Verstehen alle Stakeholder im Unternehmen die Bedeutung der festgelegten Kennzahlen? Und werden aus dem Datenmeer tatsächlich geschäfts- und kommunikationsrelevante KPIs gehoben und als Entscheidungsgrundlage genutzt? Tobias Zehnder zeigt auf, wie im Digital-Marketing relevante Kennzahlen identifiziert werden und wie man damit laufende Kampagnen auf Effizienz und Effektivität optimiert. Zudem legt er dar, warum drei gut gewählte KPIs zielführender sind als ein allumfassendes Dashboard.
Sales Intelligence: The GPS of ProspectingThe Naro Group
Today, sales people are expected to fill at least half their pipeline on their own. Sales people have access to an abundance of external data sources to do this. However, sales people are opportunists and they are paid to sell, not research and manipulate data. Services that aggregate these data sources make it easier for sales people to readily incorporate external information into their day-to-day prospecting activities.
How to Create White Papers that Build Authority, Traffic & LeadsAmy Westebbe
A white paper is a powerful asset for building authority, generating traffic, and increasing lead generation. Learn what white papers are, when they are most useful, and how to write a stellar white paper that performs.
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
How to 10x Your Sales Productivity by Mapping Your Account ContactsSales Hacker
What You'll Learn:
- Best practices for building effective account maps and influence maps
- How to leverage account maps to conduct better discovery calls, improve targeting, and increase win rates
- How to improve effectiveness of 1:1s and deal reviews through influence mapping
- How account maps have helped sales reps at Box and LookBook close bigger deals
How to 10x Your Sales Productivity by Mapping Your Account ContactsLucidchart
Gone are the days of the simple sale. CRMs, like Salesforce, allow you to document and log key sales information in a world full of complex deal cycles. But you often lack the essential tools to see the big picture, build effective account plans, and operate strategically.
Join us for Visualize Summit for Sales! https://www.visualizesummit.com - Hosted by Lucidchart.
To succeed in sales today, you need to understand hierarchical and political relationships, identify influencers, and decide whom to contact. You need to be able to quickly and effectively show this information in deal reviews and 1:1s. The fastest, easiest way to get an overview of your accounts is to work visually. Influence maps and account maps are visual references that can help you find the fastest path to sale and close your deals faster.
In this webinar, Lucidchart’s SVP of Sales, Dan Cook, will show you how to successfully map your accounts and key contacts and how to use that map to strategize more effectively. With a clear view of your accounts, you’ll be prepared to accelerate the sales cycle and close bigger deals.
Data, data everywhere, but not a drop to drinkSitecore
There's an execution gap between the experience most marketers want to deliver and what they're able to deliver. This SlideShare discusses 3 reasons the gap exists, how data silos contribute to it, and how context marketing helps marketers cross the gap.
SN real-time updates help reps by:
1) Uncovering new decision makers at their accounts
2) Visibility to content their prospects and customers are sharing
on LinkedIn
3) Discover news that signals new sales opportunities
Communication Portfolio for Micah Barclay Stump and Barclay Visual Media. Thanks for looking and have a phenomenal day! While you are at it visit me at BarclayVisualMedia.com
B2B Social Media marketing needs to monitor B2C and consumer marketing trends more than ever. Why? Because the social web has obliterated the differentiation between B2B and B2C marketing. The ability to drive direct connection with individuals is how B2B now needs to rethink its approach. In this presentation presented live at Click Z New York on April 1, 2014, Geoff Colon, Group Marketing Manager of Social Media at Microsoft explains how companies in the B2B space can use specific trends and tactics to your advantage.
B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented BrandingAlex Milo, CSCP, CPL
B2B Branding is under-rated and under-utilized. But savvy marketers don’t overlook branding’s benefits.
Data clearly show that companies that brand do a better job at attracting customers, building trust and long-term relationships. Relationship building does not go unrewarded.
It gets results.
Deeper relationships lead to increased leads, sales and profits.
As with any marketing effort, you want the best approach. It can’t consume a lot of time, money and people. And you want a feasible solution that’s easy to implement.
Continue reading to discover how to results-oriented branding can boost your bottom line quickly.
Win the enterprise sales game with org chartBizkonnect
People often count organization charts as a visual representation of a company’s hierarchy. Nevertheless, it can be a pot of gold for B2B marketers aiming for enterprise accounts.
From Insights to Impact | X.Days 2018 | Tobias ZehnderWebrepublic
Data Driven Marketing ist der neue Standard: Eine solide Webanalyse ist auf jeder Website implementiert und die Geschäftsleitung hat ihr eigenes Performance-Dashboard. Die Erfahrungen zeigen jedoch, dass die Erhebung dieser Daten nicht immer an strategische Ziele geknüpft ist und aus den Daten nur selten konkrete, zielführende Massnahmen abgeleitet werden. Das wirft folgende Fragen auf: Verstehen alle Stakeholder im Unternehmen die Bedeutung der festgelegten Kennzahlen? Und werden aus dem Datenmeer tatsächlich geschäfts- und kommunikationsrelevante KPIs gehoben und als Entscheidungsgrundlage genutzt? Tobias Zehnder zeigt auf, wie im Digital-Marketing relevante Kennzahlen identifiziert werden und wie man damit laufende Kampagnen auf Effizienz und Effektivität optimiert. Zudem legt er dar, warum drei gut gewählte KPIs zielführender sind als ein allumfassendes Dashboard.
Sales Intelligence: The GPS of ProspectingThe Naro Group
Today, sales people are expected to fill at least half their pipeline on their own. Sales people have access to an abundance of external data sources to do this. However, sales people are opportunists and they are paid to sell, not research and manipulate data. Services that aggregate these data sources make it easier for sales people to readily incorporate external information into their day-to-day prospecting activities.
How to Create White Papers that Build Authority, Traffic & LeadsAmy Westebbe
A white paper is a powerful asset for building authority, generating traffic, and increasing lead generation. Learn what white papers are, when they are most useful, and how to write a stellar white paper that performs.
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
5 Effective Content Formats that Every B2B Company Must UseCompany Expert
Good content is the heart and soul of B2B marketing strategies. It helps keep the audience engaged and informed, ultimately generating high-quality leads. Here are a few content formats that B2B companies should use to drive growth.
While cold emails, phone calls, LinkedIn, and direct mail are popular choices, you should select the ones that resonate most with your audience. Personalization is key; prospects are more likely to engage when they feel you've tailored your message to their needs.
Our Official Website: https://sdrfuel.com/
Our Profile: https://www.slideshare.net/SDRFuel
Next Slide: https://tinyurl.com/47nacyw2
On a regular basis people have asked what Print by Premier + More does. The usual reply is we have fun providing services & solutions to our clients. This presentation will provide an over view of what having fun is all about!
Essential focus areas for B2B branding.B2B business is driven by knowledge leadership that unlocks industry insights.
To know more check out : http://www.shiningconsulting.com
B2B Sales: Why Traditional Whiteboarding / Whiteboard Selling Doesn't WorkAlinean, Inc.
Visuals are important in B2B sales, and leveraging whiteboards does have some key benefits over "Death by PowerPoint" presentations.
However, traditional whiteboarding and whiteboard selling doesn't always delivery with issues of drawing capability, low adoption, and failure to capture customer intelligence.
This whitepaper discusses the benefits and challenges of whiteboarding / whiteboard selling and suggests several key potential improvements.
A guide to the basics of effective communication. Creating a 15-second description of your business. Developing a long, cohesive description of your business following the Who, What, When, Where, Why and How model. Tailoring your message to your target audiences and target market.
B2B companies that struggle to produce superior, timely thought leadership marketing content may find it useful to enlist the aid of a thought partner. Here's how a thought partner can help companies boost both the quality and quantity of their content.
We had a chance to sit down with Carlos Gil, the Social Media Manager from LinkedIn, to have a chat around the uprise in social selling. We picked his brain for tips, best practices, and guidance for what he's seen be successful. At the same time, Insightpool CEO Devon Wijesinghe weighs in on some success stories around how he's used social for selling, and the value of building relationships.
Get a free trial of Insightpool Sales Platform here: http://bit.ly/1zhSvcr
For the audio from this live presentation: https://www.youtube.com/watch?v=75mjGXgk9Qo
Stories are great tools that allow people to connect with and assign value to a message or idea. Telling stories about the brands we market is at the core of what we do as impactful communicators. We spend most of our time trying to protect the frame that others attempt to put around our organizations. In this white paper, Ryan Schulz (Director, Brand) discusses how to create a truly differentiated brand - an unbreakable frame - built from the consistent use of identity and character across all communication channels.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Word cross Marketing Services presentationsaurabhbhade
Word cross has set some crucial attributes while working towards the valuable clients and take pride in fulfilling by
not only meeting the clients objective of business growth, but also builds relations with clients due to the honest
approach resulting in to the growth of our clients virtual aspect that is Profit.
We are the 360* Customized Marketing solution providers.
After writing great thought leadership, you'll undoubtedly want to make sure that it appears somewhere worthwhile and gets the resonance it deserves. DSR Ghostwriting offers a thought leadership placement service for all produced writing.
Public Relations Writing Service - By DSR GhostwritingDaniel Rosehill
Public relations ghostwriters are often required to write for a variety of format. Learn about how DSR Ghostwriting can help you with the marketing assets you might need to support your next PR campaign.
If you're interested in a way to back up your Ubuntu Linux computer, then this is the backup approach that I have developed over the previous year or two to keep my system in good operating order and well backed up. It's 3-2-1 compliant and uses a couple of tools to back up to the cloud.
DSR Ghostwriting - Thought Leadership Writing Service OfferingDaniel Rosehill
An overview of DSR Ghostwriting's current thought leadership writing / ghostwriting service offering including the types of format covered, some ballpark pricing information, and where to find out more information. By: Daniel Rosehill.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
White Paper Writing Service - By DSR Ghostwriting
1. Prepared by: Daniel Rosehill
enquiries@dsrghostwriting.com
dsrghostwriting.com/zoom
01
SERVICE OUTLINE:
WHITE PAPERS
Articulate complex ideas, establish credibility, and convince buying
teams of the suitability of your product of service
DSR Ghostwriting | Long-Form Thought Leadership For B2B Technology and Public Affairs
2. 02
The white paper is a piece of marketing collateral that is classically associated with B2B
marketing.
White papers are versatile tools for packaging and distributing information that can
be sent directly to prospects or used as gated content as part of lead generation
strategies.
Disseminating your expertise: perhaps more than any other content asset, white
papers have an association with authoritativeness and being an “expert” in your
field. Some white papers contain very little to no direct promotion of the company’s
product or service, but rely on “marketing by education” — building up an image of
the author as a preeminent expert in his or her field, and subtly positioning the
author as the logical person to buy a product or service from.
Collecting leads: Thought leadership research demonstrates that a majority of
prospects are happy to hand over contact details in exchange for useful information.
Email addresses still reign supreme as the number one personal particular that sales
teams want to have access to in order to steer a prospect down the sales funnel.
Because white papers can be easily gated, they are a great vehicle for developing a
list of pre-qualified sales prospects.
Building trust: Unlike direct promotional material, like brochures or email
campaigns, white papers reflect a more nuanced approach to selling. Besides
helping to develop a reputation as an expert in an industry, white papers create a
sense of trust between you and your prospects.
DSR Ghostwriting | Long-Form Thought Leadership For B2B Technology and Public Affairs
For further questions, or to schedule a meeting, please contact:
enquiries@dsrghostwriting.com
dsrghostwriting.com/zoom
Showcase Expertise. Posit Solutions. Convince Buyers.
Benefits of Producing White Papers
White papers can be useful for:
Unlike e-books, white papers tend to be used for
explaining, in detail, highly technical subject matter
to one target audience rather than a multi-tiered one.
However, both pieces of collateral can be used in
tandem. Thought leadership pieces can be used
together synergistically to establish a trustworthy
reputation and convince buyers of the value of your
product or service.