SlideShare a Scribd company logo
Prepared by: Daniel Rosehill
enquiries@dsrghostwriting.com
dsrghostwriting.com/zoom
01
SERVICE OUTLINE:
PLACEMENTS
Basic public relations (PR) support to help you find appropriate homes for
developed thought leadership writing
DSR Ghostwriting | Long-Form Thought Leadership For B2B Technology and Public Affairs
02DSR Ghostwriting | Long-Form Thought Leadership For B2B Technology and Public Affairs
For further questions, or to schedule a meeting, please contact:
enquiries@dsrghostwriting.com
dsrghostwriting.com/zoom
Ensure Your Thought Leadership Gets The Resonance It Deserves
To assist companies that don’t have an in-house capability for pitching
and placing articles I write for them, I also offer an hourly
pitching/placement services.
As part of this service, I:
— Compile a list of media outlets that might be interested in the written
material that I have written for you.
— Request a list of your target media outlets.
— Pitch your article to appropriate outlets.
I generally recommend investing 5 to 10 hours, at a minimum, for
placing each piece of writing. This is priced at, and billed, on an hourly
basis.
Notes and Scope of Service
This is an ancillary service to writing and not a replacement for a full
public relations (PR) service.
I do not pitch articles that I have not (ghost)written.
I require an email address at your organization to manage sending
and responses.
Handling email correspondence with journalists and outlets is billed
at the hourly rate.
Where Are Some Appropriate Places to Place
Thought Leadership Pieces?
Thought leadership research has shown that thought leadership
audiences are no longer consuming this type of information though
traditional means such as print media and niche trade media
publications.
The following can all be effective places in which to find appropriate
opportunities for placing your thought leadership: online-only news
websites which cover your industry, Medium publications looking to
amplify relevant voices, book authors looking for expert chapter
contributors.

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Placing Thought Leadership Service

  • 1. Prepared by: Daniel Rosehill enquiries@dsrghostwriting.com dsrghostwriting.com/zoom 01 SERVICE OUTLINE: PLACEMENTS Basic public relations (PR) support to help you find appropriate homes for developed thought leadership writing DSR Ghostwriting | Long-Form Thought Leadership For B2B Technology and Public Affairs
  • 2. 02DSR Ghostwriting | Long-Form Thought Leadership For B2B Technology and Public Affairs For further questions, or to schedule a meeting, please contact: enquiries@dsrghostwriting.com dsrghostwriting.com/zoom Ensure Your Thought Leadership Gets The Resonance It Deserves To assist companies that don’t have an in-house capability for pitching and placing articles I write for them, I also offer an hourly pitching/placement services. As part of this service, I: — Compile a list of media outlets that might be interested in the written material that I have written for you. — Request a list of your target media outlets. — Pitch your article to appropriate outlets. I generally recommend investing 5 to 10 hours, at a minimum, for placing each piece of writing. This is priced at, and billed, on an hourly basis. Notes and Scope of Service This is an ancillary service to writing and not a replacement for a full public relations (PR) service. I do not pitch articles that I have not (ghost)written. I require an email address at your organization to manage sending and responses. Handling email correspondence with journalists and outlets is billed at the hourly rate. Where Are Some Appropriate Places to Place Thought Leadership Pieces? Thought leadership research has shown that thought leadership audiences are no longer consuming this type of information though traditional means such as print media and niche trade media publications. The following can all be effective places in which to find appropriate opportunities for placing your thought leadership: online-only news websites which cover your industry, Medium publications looking to amplify relevant voices, book authors looking for expert chapter contributors.