Which college will get you the highest-paying job?
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This document appears to be notes from an ethnographic research project on factors influencing college choice. It summarizes interviews with 4 prospective students attending an open house at Hofstra University. The interviews asked about their considerations in choosing a college, their top choice, and their intended major. Responses included location, campus size, study abroad programs, prestigious reputation, and parental influence. Majors of interest included business, entrepreneurship, and international business.
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Which college will get you the highest-paying job?
- 1. Brandon Chivers Professor Klinkowstein Which college will land you the highest-paying job? Selected Business Article http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN
- 2. Brandon Chivers Professor Klinkowstein Harvey Mudd College among the highest earning post-grad
- 3. Brandon Chivers Professor Klinkowstein Summary •Average mid-career salary: $124,300 •STEM (science, technology, engineering and mathematics) •The more money people make, the better they like their job.
- 4. Brandon Chivers Professor Klinkowstein Social Circumstance Social Group: people 18-25 Circumstance: Students applying to university/students currently enrolled and intended major
- 5. Brandon Chivers Professor Klinkowstein Ethnographic Research Fall Open House Admission Center
- 6. Brandon Chivers Professor Klinkowstein Ethnographic Research Bernon Hall: Admission Center
- 7. Brandon Chivers Professor Klinkowstein Ethnographic Research Welcoming Sign
- 8. Brandon Chivers Professor Klinkowstein Ethnographic Research Washington Park: NYU
- 9. Brandon Chivers Professor Klinkowstein Ethnographic Research Sara Fox
- 10. Brandon Chivers Professor Klinkowstein Ethnographic Research Diana Pedra
- 11. Brandon Chivers Professor Klinkowstein Ethnographic Research Billy Cohen
- 12. Brandon Chivers Professor Klinkowstein Ethnographic Research Conner Milfred
- 13. Ethnographic Research Observations Brandon Chivers Professor Klinkowstein •15 people present at the fall undergraduate open house. •Divided into groups •Prospective students were talking enrolled students at Hofstra.
- 14. Ethnographic Research Observations Brandon Chivers Professor Klinkowstein •Boy was looking rapidly through his Hofstra admission guide •The girl across fidgets with her phone constantly •The parents are attempting to connect with one another, boasting about their children.
- 15. Ethnographic Research Observations Brandon Chivers Professor Klinkowstein •Every prospective student is with a parent •Parents taking over most of the conversations, rather than the student. •The students are dressed in casual clothes: jeans, leggings, jackets, blouses
- 16. Ethnographic Research Findings Brandon Chivers Sarah Fox: What is the component in choosing a college? •Location, location, location What was your first choice? Why? •New York University: They had a great business program. What major and why? Is it money or aspirations? •Entrepreneurship in order to create a business to better the world Professor Klinkowstein
- 17. Ethnographic Research Findings Brandon Chivers Diana Pedra: What is the component in choosing a college? •Nice campus and a small class What was your first choice? Why? •Providence college: campus size, prestigious What major and why? Is it money or aspirations? •Undecided: “I don’t really know a career that is a perfect fit.” Professor Klinkowstein
- 18. Ethnographic Research Findings Brandon Chivers Conner Milfred: What is the component in choosing a college? •Study abroad programs, and a business school. What was your first choice? Why? •Columbia: met all requirements What major and why? Is it money or aspirations? •Business management because they wanted money for the future. Professor Klinkowstein
- 19. Ethnographic Research Findings Brandon Chivers Billy Cohen: What is the component in choosing a college? •Their father wanted them to attend a business school. What was your first choice? Why? •Boston University, because of previous relatives. What major and why? Is it money or aspirations? •International business, because it’s the parents wish. Professor Klinkowstein
- 22. Brandon Chivers Irregular Shapes Professor Klinkowstein
- 26. Brandon Chivers High Key Professor Klinkowstein
- 27. Brandon Chivers Low Key Professor Klinkowstein
- 29. Brandon Chivers Professor Klinkowstein Combination: Black & White
- 30. Brandon Chivers Professor Klinkowstein Proposal •The product will give a more concise set of options in creating the perfect college/university match per individual; which will be based upon big data (social media), major, money options, and post-grad career retention. An additional proponent of an MRI, through a neurological exam, determines the accuracy of a decision based upon neurotransmitters that react at the receptor to a list of probing questions. Giving the student an overall match that is better personalized then previous surveys.
- 36. Brandon Chivers Professor Klinkowstein Diagram Elements 1. Previous methods 2. College applications 3. When applying to college 4. Better college, major, career matches
- 37. Brandon Chivers Sketch #1 Professor Klinkowstein
- 38. Brandon Chivers Sketch #2 Professor Klinkowstein
- 39. Brandon Chivers Sketch #3 Professor Klinkowstein
- 41. Brandon Chivers Professor Klinkowstein Tagline Research 1. Burger King: “Have it your way” 2. Verizon: “We never stop working for you” 3. Mac OS X: “The future is here”
- 42. Brandon Chivers Tagline Study Professor Klinkowstein