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Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Selected Business Article !

Which college will land you
the highest-paying job?
http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

"Harvey Mudd College among the highest earning post-grad!
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Summary!
• Average mid-career salary: $124,300!
• STEM (science, technology, engineering and
mathematics)!
• The more money people make, the better
they like their job.!

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Social Circumstance!
Social Group: people 18-25 !
Circumstance: Students applying to university/students currently
enrolled and intended major!
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Ethnographic Research "

Bernon Hall on the Academic Side!

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research "

Fall Open House at Admission Center!
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research "

Hofstra University Welcoming Sign!
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Ethnographic Research "

Washington Park | NYU!

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Ethnographic Research "

Sarah Fox!

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Ethnographic Research "

Diana Pedra!

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Ethnographic Research "

Billy Cohen!

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Ethnographic Research "

Conner Milfred!

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Observations"
• 15 people present at the fall undergraduate open house. !
• Divided into groups!
• Prospective students were talking with currently enrolled students
at Hofstra. !
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Observations"
• Boy was looking rapidly through his Hofstra admission guide!
• The girl across fidgets with her phone constantly!
• The parents are attempting to connect with one another, boasting
about their children. !
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Observations"
• Every prospective student is with a parent!
• Parents taking over most of the conversations, rather than the
student. !
• The students are dressed with clothes that may possible be
considered casual: jeans, leggings, jackets, blouses!
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Findings"
SARA FOX:!
What is the major component in choosing a college?!
• Location, location, location!

What was your first choice? Why? !
• New York University: They had a great business program. !

What major and why? Is it money or aspirations? !
• Entrepreneurship because you want to open a business for saving the world. I want to make
a world a better place. !
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Findings"
DIANA PEDRA:!
What is the major component in choosing a college?!
• I wanted a nice campus and a small class size!

What was your first choice? Why? !
• Providence college: campus size, prestigious !

What major and why? Is it money or aspirations? !
• Undecided—I don’t really know a career that is a perfect fit. Just love the criminal justice
system; it’s something that I can possible forever. !
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Findings"
CONNER MILFRED:!
What is the major component in choosing a college?!
• Study abroad programs, and a business school.!

What was your first choice? Why? !
• Columbia: Because it had all my requirements for a school. !

What major and why? Is it money or aspirations? !
• Business management because honestly, I just want to have money in the future. !
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

Ethnographic Research Findings"
BILLY COHEN:!
What is the major component in choosing a college?!
• My father actually wanted me to go to a business school. !

What was your first choice? Why? !
• Boston University, my family has gone there. !

What major and why? Is it money or aspirations? !
• International business because my father wanted me to go into a similar career. It was
mainly my dad’s wish/aspirations. !
Brandon	
  Chivers 	
  

	
  

Diagonals !

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

Arcs!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

Irregular Shapes!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

Grids!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

Monochromes!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

Neutrals!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

High key!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

Low Key!

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

Combination !

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  
Brandon	
  Chivers 	
  

	
  

	
  

	
  

	
  

	
  

	
  

	
  

Combination: Black & White!

	
  

	
  

	
  

	
  

	
  Professor	
  Klinkowstein	
  	
  

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Which college will land you the highest-paying job?

  • 1. Brandon  Chivers                          Professor  Klinkowstein     Selected Business Article ! Which college will land you the highest-paying job? http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!
  • 2. Brandon  Chivers                          Professor  Klinkowstein     "Harvey Mudd College among the highest earning post-grad!
  • 3. Brandon  Chivers                     Summary! • Average mid-career salary: $124,300! • STEM (science, technology, engineering and mathematics)! • The more money people make, the better they like their job.!      Professor  Klinkowstein    
  • 4. Brandon  Chivers                          Professor  Klinkowstein     Social Circumstance! Social Group: people 18-25 ! Circumstance: Students applying to university/students currently enrolled and intended major!
  • 5. Brandon  Chivers                         Ethnographic Research " Bernon Hall on the Academic Side!  Professor  Klinkowstein    
  • 6. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research " Fall Open House at Admission Center!
  • 7. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research " Hofstra University Welcoming Sign!
  • 8. Brandon  Chivers                     Ethnographic Research " Washington Park | NYU!      Professor  Klinkowstein    
  • 9. Brandon  Chivers                   Ethnographic Research " Sarah Fox!        Professor  Klinkowstein    
  • 10. Brandon  Chivers                   Ethnographic Research " Diana Pedra!        Professor  Klinkowstein    
  • 11. Brandon  Chivers                   Ethnographic Research " Billy Cohen!        Professor  Klinkowstein    
  • 12. Brandon  Chivers                     Ethnographic Research " Conner Milfred!      Professor  Klinkowstein    
  • 13. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Observations" • 15 people present at the fall undergraduate open house. ! • Divided into groups! • Prospective students were talking with currently enrolled students at Hofstra. !
  • 14. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Observations" • Boy was looking rapidly through his Hofstra admission guide! • The girl across fidgets with her phone constantly! • The parents are attempting to connect with one another, boasting about their children. !
  • 15. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Observations" • Every prospective student is with a parent! • Parents taking over most of the conversations, rather than the student. ! • The students are dressed with clothes that may possible be considered casual: jeans, leggings, jackets, blouses!
  • 16. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Findings" SARA FOX:! What is the major component in choosing a college?! • Location, location, location! What was your first choice? Why? ! • New York University: They had a great business program. ! What major and why? Is it money or aspirations? ! • Entrepreneurship because you want to open a business for saving the world. I want to make a world a better place. !
  • 17. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Findings" DIANA PEDRA:! What is the major component in choosing a college?! • I wanted a nice campus and a small class size! What was your first choice? Why? ! • Providence college: campus size, prestigious ! What major and why? Is it money or aspirations? ! • Undecided—I don’t really know a career that is a perfect fit. Just love the criminal justice system; it’s something that I can possible forever. !
  • 18. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Findings" CONNER MILFRED:! What is the major component in choosing a college?! • Study abroad programs, and a business school.! What was your first choice? Why? ! • Columbia: Because it had all my requirements for a school. ! What major and why? Is it money or aspirations? ! • Business management because honestly, I just want to have money in the future. !
  • 19. Brandon  Chivers                          Professor  Klinkowstein     Ethnographic Research Findings" BILLY COHEN:! What is the major component in choosing a college?! • My father actually wanted me to go to a business school. ! What was your first choice? Why? ! • Boston University, my family has gone there. ! What major and why? Is it money or aspirations? ! • International business because my father wanted me to go into a similar career. It was mainly my dad’s wish/aspirations. !
  • 20. Brandon  Chivers     Diagonals !                      Professor  Klinkowstein    
  • 21. Brandon  Chivers   Arcs!                        Professor  Klinkowstein    
  • 22. Brandon  Chivers         Irregular Shapes!                  Professor  Klinkowstein    
  • 23. Brandon  Chivers   Grids!                        Professor  Klinkowstein    
  • 24. Brandon  Chivers       Monochromes!                    Professor  Klinkowstein    
  • 25. Brandon  Chivers   Neutrals!                        Professor  Klinkowstein    
  • 26. Brandon  Chivers   High key!                        Professor  Klinkowstein    
  • 27. Brandon  Chivers   Low Key!                        Professor  Klinkowstein    
  • 28. Brandon  Chivers       Combination !                    Professor  Klinkowstein    
  • 29. Brandon  Chivers                 Combination: Black & White!          Professor  Klinkowstein