This document discusses the research and branding development work done by Brandon Chivers for an interactive avatar project. It includes summaries of articles about airports using avatars to provide flight information to passengers. The document outlines the naming, branding, logo design, web design, and prototyping work done to create a brand and digital presence for an interactive avatar technology called Avtech.

1. Interactive Life via Avatar Brandon Chivers
FA102a, Research and Brand Development!

2. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
“‘Avatars’ to replace some humans at NYC
area airports”!
http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports

3. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
Projected Avatar on life-sized flat screen in
airports to dispense flight information. !
http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports

4. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
“She’s not replacing anybody, she’s
supplementing the existing force of
customer care representatives,”!
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.
html?_r=0

5. Interactive Life via Avatar Brandon Chivers
Assignment One, Research
“Speaking to a live representative on the
phone is complicated and time consuming,
[…] harbinger of a more automated
experience.”!
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.
html?_r=0

6. Interactive Life via Avatar Brandon Chivers
Assignment One, Description of Future Product or Service
Interactive life-like Avatar !

7. Interactive Life via Avatar Brandon Chivers
Assignment Two, Naming Process
• Simulated!
• Customer Service!
• Avatar !
• Experience!
• Representative!
• Technology!
• Interactive!
• Projected!
• Dispense!
• Informational !

8. Interactive Life via Avatar Brandon Chivers
Assignment Two, Naming Process
Avatar + Technology = !
Avtech!
Suggests the services offered without
ambiguity. Yet, sounds distinct and engaging
in the branding of the company.

9. Interactive Life via Avatar Brandon Chivers
Assignment Two, Brand Character Diagram
PERSONA
professional
inspiring
ambitious
surreal
Avtech
LANGUAGE
complex
revolutionary
user-experience
Serious
TONE
scientific
helpful
technological
advance
PURPOSE
Enable
Amplify
Captivate
Interactive

10. Interactive Life via Avatar Brandon Chivers
Assignment Three, Logotype Research, Word from Diagram
I chose, "Interactive” as the word from the
brand character diagram.!

11. Interactive Life via Avatar Brandon Chivers
Assignment Three, Logotype Research
https://www.cvta.org/images/member-logos/Neutron-Interactive-logo.jpg!
http://www.fuel.ie/oldsite/easyedit/pictures/productpictures/project-orbit_logo.jpg!
http://michelledash.com/wp-content/uploads/2009/04/q.bmp!

12. Interactive Life via Avatar Brandon Chivers
Assignment Three, Finished Logotype

13. Interactive Life via Avatar Brandon Chivers
Assignment Four, Social Media Branding Research
• Apple Inc. !
https://www.facebook.com/pages/Apple-Inc/105596369475033!
• Lyve Minds Inc. !
• https://www.facebook.com/lyvemindsinc/info?tab=overview !
• Startapp!
https://www.facebook.com/Startapp/timeline!

14. Interactive Life via Avatar Brandon Chivers
Assignment Four, Social Media Branding, Creating Community
• Via Facebook message!
• Texted contacts !
• Sending out mass email!

15. Interactive Life via Avatar Brandon Chivers
Assignment Four, Social Media Branding, Facebook Pages

16. Interactive Life via Avatar Brandon Chivers
Assignment Four, Social Media Branding, Facebook Pages

17. Interactive Life via Avatar Brandon Chivers
Assignment Four, Social Media Branding, Facebook Pages

18. Interactive Life via Avatar Brandon Chivers
Assignment Five, Webpage Layout Research for Wireframes
https://www.Apple.com!

19. Interactive Life via Avatar Brandon Chivers
Assignment Five, Webpage Layout Research for Wireframes
https://www.NASA.gov!

20. Interactive Life via Avatar Brandon Chivers
Assignment Five, Wireframe

21. Interactive Life via Avatar Brandon Chivers
Assignment Five, Tagline Research
• Adobe: Better by Adobe!
• American Express: My life. My card.!
• Seagate: We turn on ideas!
• Microsoft: Your potential. Our passion.!
• Salesforce.com: Experience success!

22. Interactive Life via Avatar Brandon Chivers
Assignment Five, Homepage visual Design

23. Interactive Life via Avatar Brandon Chivers
Assignment Five, Lower Level Visual Design

24. Interactive Life via Avatar Brandon Chivers
Assignment Five, Linked Prototype URL
https://projects.invisionapp.com/share/
PN1TV4UMC#/screens!

25. Interactive Life via Avatar Brandon Chivers
Thank You