Facebook is a platform filled with information while Instagram is more about capturing attention visually. Considering various upcoming social media platforms, the most cost-effective platforms which give greater ROI are Facebook and Instagram. Choosing the perfect platform can be risky, and thus, contacting professionals who provide Facebook or Instagram marketing services can always be an excellent investment for your company.

1. www.thinkfirstdigital.com
Where Do I Promote my business?
Facebook or Instagram
Here’s how to select the best platform for your Business Promotions

2. ▪ Advertising and promoting your business is an expensive affair. So
understanding how to invest in a right ad on a suitable platform is of
utmost importance.
▪ Considering various upcoming social media platforms, the most cost-
effective platforms which give greater ROI are Facebook and
Instagram. But which platform do we choose between the two?
Tap on the next slides to know the differences in service provided by
these two giant platforms

3. ▪ It is important to know the user base of these platforms while talking in
terms of the organic reach your Ad must have.
▪ After its inception in 2004, Facebook has had a total user base of 2.4
Billion users per month. On the other hand, Instagram was launched a
few years later in 2010 and involves about 1.38 billion users.
Organic Reach

4. ▪ Facebook is a platform filled with information while Instagram is more
about capturing attention visually.
▪ Demographically, average active Facebook users belong to the older age
group ranging from 25-35 years while users on Instagram consist of
younger people from 18-25 years.
▪ This provides support for the well-known fact that video or carousel ads
work better on Facebook while image ads help in greater engagement on
Instagram.
Functionality & Demographics

5. ▪ Median engagement rate per Facebook post is only about 0.09%.
Comparatively, Instagram offers a better median engagement rate of
1.60%.
▪ These numbers show that you can carry out various kinds of engaging
contests as part of your strategy for Instagram promotion while
uploading video or photo ads that provide informational content on
Facebook.
Brand Engagement

6. Conclusion
So, What are you waiting for? If you need any help, do let us know in
the comments.
▪ We hope that these pointers give you a better insight and help you
choose the right platform for your ad.
▪ Choosing the perfect platform can be risky, and thus, contacting
professionals who provide Facebook or Instagram marketing services can
always be an excellent investment for your company.

7. Thank You
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