Stop Cold Calling — Start Warm Calling
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There's no excuse for cold, informal prospecting anymore. You have a number of tools at your disposal that can make your one-on-one communications more not only easier but more valuable to both you and the prospect. Be more thoughtful. Be more effective. Stop cold calling and start warm calling. (post inspired by Jackie Hermes)
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The Map is Not the Territory
There is a presupposition in NLP (Neural Linguistic Programming) that states, "The map is not the territory."
We all create a map of the world based on our experiences, world view, beliefs, traumas, etc.
Just as no single map charts every building, ditch, road, house, hazard, etc., no one's personal map truly reflects reality.
Our maps are filtered. If we walk through life thinking we have the true map of life's journey, we will only suffer through it.
Spend time learning other people's map. Share your map with others. It's the only way we can build a more accurate view of the territory of life.
My 7 Favorite Chrome Extensions
These are some super powerful tools for sales, prospecting, design and everything in between!
1. Crystal Knows - This is an app that tells you anyone's personality so you know exactly what to say, what not to say and how to say it when communicating with them.
2. LeadIQ - Research your prospects, find their contact data, and save them into your CRM, all in on click.
3. Hunter.io - Find email addresses in seconds.
4. Colorzilla - An eyedropper tool that can be used to grab any color on any website.
5. WhatFont - Just like Colorzilla but for fonts. Find any font on any website.
6. Toby - Organize your browser tabs and access key resources in one click instead of seven.
7. Ghostery - Block ads, stop trackers and speed up websites.
This Could Have Been Shorter: The surprising difficulty of making things simple
The document discusses the difficulty of making things simple and providing concise information. It suggests distilling the core message down to its essence, cutting excess information, keeping the message as simple as possible but not simpler. It notes that being accurate, clear and concise can be difficult and recommends dedicating time to making the message look easy to understand.
The Only Three Qualities to Look for When Hiring
We only look for 3 main qualities when we hire at Rally Marketing. Are they humble, hungry and smart? And also a bit of a misfit...
If they meet these, we know they'll fit in culturally.
1) Are they humble? Meaning to they have little ego and give credit more than accept it. They need to focus on the team before themselves.
2) Are they hungry? If they have a strong work ethic and get sh*t done.
3) Are they smart? And not intellectually but inner-personally. They need to understand group dynamics and know how to read a room.
Everyone will be deficient in one of these. the importance is if they recognize which one. For example, I'm not the most humble person in the world (SHOCKER).
Find Your Five to Nine
If you're one of the 70% of people who don't find satisfaction in your job, find your 5-to-9!
Yout 5-to-9 is your back door. It's what lights you up.
It's when you go from what you're doing to what you do.
Make your job fund your dream and your light will start burning brighter.
Surviving Survivorship Bias
Be skeptical of gurus that claim they have the secret to success!
Just because it worked for them doesn't mean it'll work for you.
Don't be a victim of survivorship bias.
Focusing only on stories of success leaves an incomplete picture of what caused that success.
For every Gary Vaynerchuck, there are 1,000s of wannabes who try to copy him and fail. His strategies are solid. They worked for him. It's worked for others.
But that doesn't mean it'll work for you! Ask "Why?" Not "How?"
And be aware of author agendas (including mine ).
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How?
Put on a regular monthly event and collect email addresses of your attendees
Record the event and upload the video to social
️ Isolate the audio and use it for a podcast
✍️ Transcribe the audio, clean it up and use it for a blog post
Chop up the blog post into a ton of social posts
✉️ Send email recaps to your attendees
It's as easy as that! This strategy allows you to take your local efforts and scale them up to a global effort.
Start creating!
Recommended
The Map is Not the Territory
There is a presupposition in NLP (Neural Linguistic Programming) that states, "The map is not the territory."
We all create a map of the world based on our experiences, world view, beliefs, traumas, etc.
Just as no single map charts every building, ditch, road, house, hazard, etc., no one's personal map truly reflects reality.
Our maps are filtered. If we walk through life thinking we have the true map of life's journey, we will only suffer through it.
Spend time learning other people's map. Share your map with others. It's the only way we can build a more accurate view of the territory of life.
My 7 Favorite Chrome Extensions
These are some super powerful tools for sales, prospecting, design and everything in between!
1. Crystal Knows - This is an app that tells you anyone's personality so you know exactly what to say, what not to say and how to say it when communicating with them.
2. LeadIQ - Research your prospects, find their contact data, and save them into your CRM, all in on click.
3. Hunter.io - Find email addresses in seconds.
4. Colorzilla - An eyedropper tool that can be used to grab any color on any website.
5. WhatFont - Just like Colorzilla but for fonts. Find any font on any website.
6. Toby - Organize your browser tabs and access key resources in one click instead of seven.
7. Ghostery - Block ads, stop trackers and speed up websites.
This Could Have Been Shorter: The surprising difficulty of making things simple
The document discusses the difficulty of making things simple and providing concise information. It suggests distilling the core message down to its essence, cutting excess information, keeping the message as simple as possible but not simpler. It notes that being accurate, clear and concise can be difficult and recommends dedicating time to making the message look easy to understand.
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We only look for 3 main qualities when we hire at Rally Marketing. Are they humble, hungry and smart? And also a bit of a misfit...
If they meet these, we know they'll fit in culturally.
1) Are they humble? Meaning to they have little ego and give credit more than accept it. They need to focus on the team before themselves.
2) Are they hungry? If they have a strong work ethic and get sh*t done.
3) Are they smart? And not intellectually but inner-personally. They need to understand group dynamics and know how to read a room.
Everyone will be deficient in one of these. the importance is if they recognize which one. For example, I'm not the most humble person in the world (SHOCKER).
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If you're one of the 70% of people who don't find satisfaction in your job, find your 5-to-9!
Yout 5-to-9 is your back door. It's what lights you up.
It's when you go from what you're doing to what you do.
Make your job fund your dream and your light will start burning brighter.
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Be skeptical of gurus that claim they have the secret to success!
Just because it worked for them doesn't mean it'll work for you.
Don't be a victim of survivorship bias.
Focusing only on stories of success leaves an incomplete picture of what caused that success.
For every Gary Vaynerchuck, there are 1,000s of wannabes who try to copy him and fail. His strategies are solid. They worked for him. It's worked for others.
But that doesn't mean it'll work for you! Ask "Why?" Not "How?"
And be aware of author agendas (including mine ).
Do It Scared
The document discusses overcoming fears of public speaking, starting a podcast, making career changes, and more. It encourages taking action even when afraid by noting that fear is just excitement masked by doubt. It concludes by advising the reader to "flip the script and do it scared."
How to Create a Month of Content Without Writing a Single Word
Is it possible to create an entire month of content without having to write a single word? YES.
Monthly events are not only a fantastic way to get your brand out there and set yourself up as an industry thought-leader, but they are full-on content generators.
How?
Put on a regular monthly event and collect email addresses of your attendees
Record the event and upload the video to social
️ Isolate the audio and use it for a podcast
✍️ Transcribe the audio, clean it up and use it for a blog post
Chop up the blog post into a ton of social posts
✉️ Send email recaps to your attendees
It's as easy as that! This strategy allows you to take your local efforts and scale them up to a global effort.
Start creating!
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Here are a few carefully curated secrets to productivity that even the most last-minute procrastinators can learn.
The lessons in this presentation were summarized from Charles Duhigg’s book, “Smarter, Faster, Better.”
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Stop Cold Calling — Start Warm Calling
- 1. ©2019in/HesSEO stop cold calling Start Warm CallingInspired by Jackie Hermes in/thejackiehermes/
- 2. ©2019in/HesSEO two/7 cold calls giving you the cold shoulder? warm them up to you first
- 3. ©2019in/HesSEO Send them an email Step 1: three/7 include a personalized video
- 4. ©2019in/HesSEO Step 2: four/10 they’ll either pick up or they won’t! Tell them when you’ll call
- 5. ©2019in/HesSEO Step 3: five/7 by providing your expertise Provide value
- 6. ©2019in/HesSEO six/7 not a robot Be a person Step 4:
- 7. ©2019 Show It Some Love Rodney Hess in/HesSEO Connect on a human level(and you didn’t have to write any of it) ©2019 Show It Some Love Rodney Hess in/HesSEO