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WHEN TO GO
FULLY DIGITAL
SHOULD
YOU GO
FULLY
DIGITAL?
YES.
BUT...
TAKE TIME TO BE


INTERESTING

• BULLET 1 IS BORING
• SO IS BULLET 2
• I COULD GO ON AND ON
• I COULD PUT A STAT HERE
• OR A STAT HERE. EVEN USE
NUMERALS
• 1,000,000,000,0000,0000
• EVEN USE COLOR.
• BUT I WILL LOSE YOU
• AND YOUR EYES WILL GLAZE OVER
• Trust me.
SO BE
INTERESTING...
SO BE
UNIQUE...
SO BE
ORIGINAL...
SO BE
VISUAL...
A QUICK STORY...
So there was this one time when I was walking in the woods minding my own
business and not doing much and it was pretty quiet. The next thing I know, I
was walking around and then I heard a little something. It was like a rustling of
the leaves and I thought it was just the wind. So I didn’t really think anything of
it. It was just the wind, I told myself. But then I felt this weird presence. It was
like I was no longer alone. And then I heard something else. But this time I
knew it was not the wind. It was an over-sized bear. And he was right there
next to me. And I was scared. Real scared. And then I felt like the bear
wanted to give me a little kiss. You know, because he was nice. But there
was a part of me that didn’t feel very safe. He looked nice enough, but, you
know, should I kiss this bear?
44% of users are more
likely to engage with
brands if they post
pictures.
         --ROI Research
Images have become one
of our default modes of
sorting and understanding
the vast amounts of
information we’re exposed
to every day.
        --Fast Company
Who is your
audience?
90% of the world’s data
was created in the last two
years.
       --IBM
SOMETHING PRACTICAL


   01 The world has gone mobile
   02 The world has gone social
   03 Content is king, so write
   04 Obsess about your audience
   05 Be visual
   06 Be interesting
   07 Plan
Thank You!

Matt Certo
mcerto@websolvers.com
Twitter @mcerto

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When to go fully digital

  • 5. TAKE TIME TO BE INTERESTING • BULLET 1 IS BORING • SO IS BULLET 2 • I COULD GO ON AND ON • I COULD PUT A STAT HERE • OR A STAT HERE. EVEN USE NUMERALS • 1,000,000,000,0000,0000 • EVEN USE COLOR. • BUT I WILL LOSE YOU • AND YOUR EYES WILL GLAZE OVER • Trust me.
  • 10. A QUICK STORY... So there was this one time when I was walking in the woods minding my own business and not doing much and it was pretty quiet. The next thing I know, I was walking around and then I heard a little something. It was like a rustling of the leaves and I thought it was just the wind. So I didn’t really think anything of it. It was just the wind, I told myself. But then I felt this weird presence. It was like I was no longer alone. And then I heard something else. But this time I knew it was not the wind. It was an over-sized bear. And he was right there next to me. And I was scared. Real scared. And then I felt like the bear wanted to give me a little kiss. You know, because he was nice. But there was a part of me that didn’t feel very safe. He looked nice enough, but, you know, should I kiss this bear?
  • 11.
  • 12. 44% of users are more likely to engage with brands if they post pictures. --ROI Research
  • 13. Images have become one of our default modes of sorting and understanding the vast amounts of information we’re exposed to every day. --Fast Company
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 21.
  • 22.
  • 23. 90% of the world’s data was created in the last two years. --IBM
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. SOMETHING PRACTICAL 01 The world has gone mobile 02 The world has gone social 03 Content is king, so write 04 Obsess about your audience 05 Be visual 06 Be interesting 07 Plan

Editor's Notes

  1. The short answer is yes. But you have to remember that this is how I make my living so I am biased. I started the company in 1995 for beer money and now I have a mortgage.
  2. When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
  3. When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
  4. When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
  5. When I was a kid, I wasn’t very good at algebra. Or chemistry. Or physics. So when it came time to go to college, where do you want to go? Georgia Tech. Liberal Arts. Why? Teach me how to think. Learning how to think is most important thing. And that is my main objective.
  6. I was asked to present on this topic of when to go fully digital.
  7. I was asked to present on this topic of when to go fully digital.
  8. I was asked to present on this topic of when to go fully digital.
  9. I was asked to present on this topic of when to go fully digital.
  10. I want you to get your money’s worth, so I will give you something practical.
  11. I was asked to present on this topic of when to go fully digital.