Wheelchair Basketball South Africa, have long offered its partners and supporters maximum return on investment and we aim to keep growing this.

1. WHEELCHAIR
BASKETBALL
SOUTH AFRICA
2017/18
Marketing and communication plan
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MARKETING VISION
To leverage Wheelchair Basketball and ensure a positive
representation of the sport and of WBSA, Individuals and its
properties whilst remaining true to our Brand Identity.
To increase awareness, visibility and audience growth and clearly
define our Brand and strive to be perceived as professional,
competent and deserving off attention.
Offer and deliver a desirable product for our corporate partners and
maximise their return on investment.

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WHAT ARE OUR PRODUCTS?
Despite success in securing sponsorship, we have not
been able to sell our complete package. In order for this to
happen we need to be clear on what we are offering.
OUR NATIONAL TEAMS
• SA Senior Men – SASOL Amawheelaboys
• SA Under 23 Men – SASOL Amawheelies
• SA Senior Women
• SA Under 25 Women
• SA Under 18 Boys – coming soon
• SA Under 18 Girls – coming soon
The above teams have subsidiary offerings that include:
• High Performance Camps
• Inbound and Outbound Tours
• World Championships and their Qualifying Events
OTHER PRODUCTS
• National Team Players.
• Supersport Wheelchair Basketball Series Clubs
• Supersport Wheelchair Basketball Series Players
• Technical Development Program (includes Classification
• Coaching Development and e Learning.
• Provincial Club Championship Leagues (Provinces)
PRODUCT DEVELOPMENT
• Corporate Wheelchair Basketball Challenge League
• Rehab Center BasketballLeagues
OUR NATIONAL TOURNAMENTS
• SA Senior Men Nationals – sponsored by Vodacom
• SA Under 23 Men Nationals – sponsored by Vodacom
• SA Senior Women.
• Vodacom Challenge – sponsored by Vodacom.
• Terence De Bruyn Cup – National Club Championship
• SA Under 19 Boys and Girls Nationals
OUR NATIONAL LEAGUES
• Supersport Wheelchair Basketball Series – sponsored by Supersport.
• Women’s Wheelchair Basketball League – new 2017
• National 3x3 Series.
• Supersport Wheelchair Basketball Series ALL STAR weekend.

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SWOT ANALYSIS
STRENGTHS
OPPORTUNITY THREATS
WEAKNESSES• Managed to retain sponsors for extended periods
• Sponsors have trusted us to deliver what we promise.
• We offer a better than average roi.
• Extensive tv and press coverage.
• Operate on sound business principles.
• Honest and ethical.
• We have an opportunity to rejuvenate our existing
offerings and launch some innovative products.
• Promote our sport to a wider pool of participants to
increase participation.
• Think “out the box” to attract investment and partners.
• Cement the sports status as the best offering in
disability sport.
• Build on and cement existing media partners and attract
new partners.
• Global financial markets affect existing sponsors
and potential new sponsors investment.
• Internal politics creating a negative
image of the sport and the company.
• Competing against established able
body sports for hard to secure
sponsorship rands and cents.
• Lacking sufficient human resources, specifically at
grassroots level
• Limited financial resources and stability.
• Inadequate marketing and communication of our brand.
• Lack of equipment due to cost.
• Previous in fighting has damaged our image to both
potential and existing sponsors.

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OBJECTIVES
WBSA MARKETING PLAN
Identify and review fundraising opportunities
Identify Potential Donors to compliment our existing donor base.
Focus on Fundraising and Revenue Generation for the Organisation.
Greater Awareness and Visibility of the Brand and Sport.
Ensure our brand has a favourable representation.
Develop a strong, crisp and clear communication strategy for the
organisation to compliment the work done by the current sponsors.

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HIGH PERFORMANCE
SOCIAL MEDIA PUBLIC RELATIONS PROMOTION
South African Senior Men and Women’s Teams
South African U23 Men and U25 Women’s Teams
South African Under 18 Boys and Girls Teams
Bi monthly team and player
profiles.
Behind the scenes with key
players… lifestyle feature.
Bi monthly video biography
and interviews.
Training camp updates and
progress reports.
Video clips and photo’s
uploaded on a regular basis.
Competitions.
Identify key influencers to
back our amawheelaboys
and girls.
Media conferences and press
releases.
Player interviews and lifestyle
segments for tv, radio and
magazines.
Corporate social
responsibility opportunities.
Creating inspirational player
stories to enhance the
favourable representation of
the sport and its players.
School visits (both disability
and able body schools).
Inspirational Speeches to
students with a specific
message.
Player Posters, Postcards and
Flyers.
Electronic mailers to
database
Electronic advertising
(Adwords etc.)
Website features.

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TOURS AND TOURNAMENTS
2017 Under 23 Men’s Tour to the Fazza Tournament in Dubai.
2017 Under 23 Men at the World Under 23 Men’s World Championship.
2017 Senior Men’s USA Tour and PWBL Showcase.
2017 Senior Men’s and Women’s World Qualifying Tournament - Durban
SOCIAL MEDIA PUBLIC RELATIONS PROMOTION
Pre tour and tournament hype.
Multilingual player and coach
interviews.
“On tour with the team”
vlog’s and blog’s.
Photo and video ops at
famous landmarks.
World Championship
previews and features.
Regular updates via social
media channels - scores
results and comments.
Profile key celebrity
influencers calling for fan
support.
Media conferences and press
releases.
Player interviews and
lifestyle segments for tv and
magazines.
Corporate social
responsibility opportunities
at these major events.
Reporting on how the team
is progressing and calling for
support from the nation.
Digital media, posters
and video.
Magazine and newspaper
advertorials.
Electronic mailers to
database.
Electronic advertising
(adwords etc.)
Website features.

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Copying and distribution are strictly prohibited.
SUPERSPORT WHEELCHAIR BASKETBALL
SERIES & ALL STAR WEEKEND
SOCIAL MEDIA PUBLIC RELATIONS PROMOTION
Pre league hype.
Multilingual player and coach
interviews.
Vlog’s and blog’s.
Photo and video ops of
teams in their communities.
Regular competitions to
engage with fans.
Live updates via social media
channels.
Player of the week, training
tip of the week etc
Profile key celebrity
influencers calling for fan
support.
Media conferences and press
releases.
Player interviews and lifestyle
segments for tv, radio and
magazines.
Corporate social
responsibility opportunities
at these major events.
Digital media posters and
video.
Magazine and newspaper
advertorials.
Player info cards and posters.
Club visits to schools and
motivational speaking
engagements.
Building awareness and
encouraging spectators at
matches.
Electronic mailers.
Website features.

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Copying and distribution are strictly prohibited.
NATIONAL TOURNAMENTS
Seniors Men’s National Tournament - Durban.
Senior Women’s National Tournament – Port Elizabeth
Under 23 Men’s National Tournament - TBC
Vodacom Challenge - TBC
Under 19 Boys and Girls Nationals – TBC
SOCIAL MEDIA PUBLIC RELATIONS PROMOTION
Pre tournament hype.
Multilingual player and coach
interviews.
Regular updates via social
media channels.
Play of the day posts.
Man of the match posts.
Polls for fans to engage.
Profile key celebrity
influencers calling for fan
support.
Campaigns around key
holidays.
Media conferences and press
releases.
Player and coach interviews.
Corporate social
responsibility opportunities
at these events.
Digital media, posters
and video.
Magazine and newspaper
advertorials.
Electronic mailers to
database
Electronic advertising
(adwords etc.)
Website features.

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Copying and distribution are strictly prohibited.
NATIONAL 3x3 SERIES
Durban
Port Elizabeth
Bloemfontein
Johannesburg
Potchefstroom
SOCIAL MEDIA PUBLIC RELATIONS PROMOTION
Pre Tournament Hype.
Multilingual player and coach
interviews.
Regular Updates via Social
Media channels.
Play of the Day posts
Man of the match posts.
Polls for fans to engage.
Fan Engagement.
Celebrity participation.
Music and Entertainment
Profile Key Celebrity
Influencers calling for fan
support
Media conferences and press
releases.
Player and coach interviews.
Corporate social
responsibility opportunities
at these events.
Digital media, posters
and video.
Magazine and newspaper
advertorials.
Electronic mailers to
database
Electronic advertising
(adwords etc.)
Website features.

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Copying and distribution are strictly prohibited.
DEVELOPMENT PRODUCTS
Provincial Club Championship Leagues (PCCL) Countrywide
Technical and Classification Development.
Coaching Commission Development.
E-Learning Campaign
SOCIAL MEDIA PUBLIC RELATIONS PROMOTION
League results, standings
and news.
League photos and video
clips.
Technical social media
campaign… “learn the game”,
video series explaining
wheelchair basketball
fundamentals. Interview with
referees and other technical
officials.
“Understanding
Classification” video.
“Coaches Corner” coaching
tips, drills and techniques
video series. To tie in with
our E-learning campaign
Press releases.
Player interviews and lifestyle
segments for community
newspapers
Corporate social
responsibility opportunities
Reporting on how the
league is progressing and
calling for support from the
communities.
Stories around what WBSA
are doing to develop the
game.
Digital media, posters
and video.
Magazine and newspaper
advertorials.
Electronic mailers to
database
Electronic advertising
(adwords etc.)
Website features.

12. All rights reserved. Private and confidential.
Copying and distribution are strictly prohibited.
NEW PRODUCTS
Provincial Club Championship Leagues (PCCL) Countrywide
Technical and Classification Development.
Coaching Commission Development.
E-Learning Campaign.
ENAGAGE ACROSS MULTIPLE PLATFORMS SIMULTANEOUSLY
Create hype and Excitement around
the Corporate League Concept. Sell
this as something they need to be
part of.
League Results, Standings and News.
League Photos and Video Clips.
Encourage Outrages Team Uniforms
and Team Names.
All about having fun and appreciate
Disability Sport.
Openly engage to rally corporate
partnerships.
Partnerships with Franchise Teams or
Provinces.
Rehab League to introduce new
players to the game. Its about
participation and not winning. 3 x 3
leagues may be best.
Social Media Campaign to encourage
minimal disability and able body
player… Target sports men that have
been injured and can no longer play
able body sport but did not realise
they can participate in wheelchair
Basketball
Press Releases.
Stories around what WBSA are doing
to develop the game.
Involve National Team players/
Supersport Series Clubs in the Rehab
Leagues, giving back to the sport and
inspiring new participants.
Corporate League, to assist in
funding of various needs within the
local regions. Stories around how
corporate SA can get involved and
fund players for equipment etc.
Digital Media Posters and Video.
Magazine and Newspaper
Advertorials.
Posters, Flyers and Postcards.
Competitions and Prizes

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Copying and distribution are strictly prohibited.
MARKETING PARTNER
KOJ (King of the Jungle) Communication is a small communications agency specialising in advertising, design
and PR. Directors Candice Burgess and Bryan Look have 20 years of advertising and PR experiece between them,
and have worked with major brands including The Shoprite Group, The Foschini Group, SAB Miller,
Cricket South Africa and The Natal Sharks among others.