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Motorola solutions 420 pp
- 1. MOTOROLA SOLUTIONS OVERVIEW Joseph Madej Advertising 420 – New Media Drivers License December, 7th, 2013
- 3. TO BE THE LEADING GLOBAL PROVIDER OF MISSION-CRITICAL COMMUNICATIONS FOR GOVERNMENT AND ENTERPRISE CUSTOMERS
- 4. Target Audience and Verticals CUSTOMER FOCUSED RETAIL & MARKETS MANUFACTURING & FIELD MOBILITY TECHNOLOGY LEADERS NEXT GENERATION GOVERNMENT GOVERNMENT TRANSPORTATION & LOGISTICS RETAIL & HOSPITALITY ENERGY & UTILITIES ENTERPRISE EDUCATION & HEALTHCARE
- 5. CAMPAIGN Extending to untouched markets Developing high involvement in social media outlets Creating more awareness to younger market Capitalizing on new technology
- 6. KEY PERFORMANCE INDICATORS 65% 40% FEWER FULFILLMENT ERRORS CRIME REDUCTION ACCURATE SUPPLY CHAIN DATA SECURITY AND SAFETY 30% REVENUE RECOVERY AUTOMATION AND EFFICIENCY 50% SYSTEM GROWTH ECONOMIES OF SCALE IMPROVED SAFETY SECURITY EFFICIENCY 700% INCREASE IN PRODUCTIVITY INVENTORY AND PRICING OPTIMIZATION 50% FASTER CHECKOUT CONSISTENT CUSTOMER SERVICE
- 7. MARKETING GOALS $1 BILLION ANNUAL R&D INVESTMENT STRONG PORTFOLIO LEADER IN STANDARDS DEVELOPMENT DRIVING MISSION-CRITICAL TECHNOLOGY TARGETED INVESTMENT IN NEXT-GENERATION INNOVATIONS AND ADVANCED SERVICES
- 8. TACTICS
- 9. BUDGET 10,000 dollar weekly budget Daily budget roughly around 1,424 dollars 8.7 million dollars annual revenue Ad words around 520,000 dollars to 750,000 dollars 250,000 impressions every 6 months
- 10. SUMMARY • LEADER IN THE MARKETS WE SERVE • WELL POSITIONED FOR GROWTH IN CORE AND NEW MARKETS • DELIVER STRONG RETURN ON INVESTMENT TO OUR CUSTOMERS • DIVERSE CUSTOMER BASE WITH GOVERNMENT AND ENTERPRISE • SUBSTANTIAL TECHNOLOGY LEADERSHIP • SCALE AND GLOBAL PRESENCE • PROVEN LEADERSHIP TEAM
Editor's Notes
- Motorola has been a household name within the country for decades and it also has been in the news in the last few years as it has been going through a huge overhaul in the way in conducts it’s business. Today's society is very dependent and focused on digitalized opportunities. Without them we would not be able to grow or expand properly with consumers. Being prepared for the next wave of technology is not only beneficial, but is almost mandatory. Being able to focus on your target market, key performance indicators, and your budget are a few of the most essential components of digitial strategy that a company can offer.
- This is Motorola Solutions mission statement and it is directed towards consumers because if they truly want to excel and grow their business then they need to ensure they are used the most updated and efficient products on the market place today. We want to help people be the best in their moments that matter, because when push comes to shove you need to be able to execute and that is something Motorola thrives on.
- When it comes to Motorola Solutions we want to continue to be the leader in RFID scanning and bar coding. In order to do so we need to identify our market. We have two sides of our company the government and the enterprise. This is where we can start, by realizing that the police force and firefighters need to most up to date and efficentequiptment is vital towards not only their success, but the problems that they face. That's where we step in, offering solutions to problems of critical concern. Not only do we need to make sure these people have the right gear we need to ensure that our products work and can withstain the elements these heroes face on a daily basis. Then we have the enterprise side, dealing with retail, healthcare, transportation & logistics, manufacturing, and warehousing. This is a large scale of demographics and multiple verticals that we provide solutions for. So are target market increases dramatically once we crossover into the enterprise portion of the company. However, the products and technology we offer have the adaptability to be accessible over multiple different markets. Thus, the biggest focus point for us is to make sure we can distiniguish between all of these markets and offer solutions that other companies cannot. We are and we want to continue to be a leader when it comes to our partners and clients who have worked with us before. Building the brand loyalty goes a long way towards our success and our target market's happiness.
- The Audience we are going after are any time of technology based driven companies that need our products in order to be more organized and efficent when it comes to scanning and wireless communication. Motorola owns a huge demographic, because they sell and produce for the government. There is a huge market for policeman and firefighters. They put their lives on the line on a daily basis, so it is critical that they are using equiptment that gives them the best possible oppurtunity to be safe and do their job the right way. Opposite of the Government is the enterprise side and with retail becoming more and more technoligicaly driven we can cater to companies trying to offer their customers better in store experiences. Identifying the target audience is vital and in our case Motorola reaches a number of different markets. From manufacturing, government, transportation and logistics, retail, and education and healthcare one this is for certain and that is we want to provide all of these markets with next generation products on both the government and enterprise. The products range from different uses, however, making sure we are technology leaders for both sides is crucial towards our success.
- We already have a solid foundation of general awareness, yet for this campaign we want to extend to markets we have not be able to conquer quite yet. We believe we can do this by developing and integrating with new social media platforms. Thus in transition we can engage a more youthful audience and that can lead us to more brand recognition as well as future business leads. The younger markets today have been growing up on technology ever since they were born and at the rapid pace our society is moving at today we can really take advantage of these market opportunities.
- How do we measure success? Well reaching these goals will ensure that we are performing at the level we consistently want to achieve. By reaching all of these elements we can improve safety by being more secure and efficient.
- Before Motorola split into two companies we had a one billion dollar annual investment in Research and Development, now even after we have split we have still continued to stay at that number and that has proven to give us greater results. Maintaining a strong portfolio of customers and clients is vital towards our efforts a swell as being the market leaders in new technology and development. We want to continue to invest in our products as well as keep increasing investments from clients and future partners.
- When it comes to a campaign you always need the right tools and media platforms to engage consumers and market your business. During our campaign push we will take the forces of Twitter to help solidfy future business leads. We will tweet new solutions, products, and services while trying to maintain a consumer approach to the "twittersphere." By offering promotional tweets about company info as well as upcoming events, fundraisers, and parties we will begin to have more of a sense of awareness towards our company. By tweeting multiple times a day we will be able to reach out to clients, consumers, and partners to make sure they are always current and up to date with what is going on around our offices as well as our marketing push. We can offer contests that will allow consumers to truly engage in our tweets and then in turn provide prizes for successful retweets and promotions that help us reach more people.We also want to engage are younger market through the means of pintrest, instagram, youtube, and facebook. By implementing a youtube campaign that delivers our message we will be able to enhance the advertising experience through meaning messases. Much like twitter we will offer similar tactics for instagram, facebook, and pintrest. However, our primary means will be twitter and youtube.
- Budgeting marketing efforts can be a complicated procedure and we want to make sure we allocate all of our resources in order to sustain the company as well as the campaign itself. We want to implement enough space in the budget in order to properly organize and communicate with the target audience and clients. We want to ensure this campaign goes smoothly and in order to do so we have put together a few pieces of the budget that will help us reach our goals. We will have a 10,000 dollar weekly budget, with a daily budget roughly around 1,424 dollars. MSI brings in about 8.7 million dollars annually and so we have the room to move and play with these numbers. We are going to start off with this amount and see where we are after a few weeks set in. We know that yearly budget for adwords can be expensive and we want our numbers to be around the 520,000 dollars to 750,000 dollars. Breaking those numbers down we envision 250,000 impressions every 6 months. If that number increases then we will still have enough money allocated to increase a strength of the campaign.
- Motorola Solutions is a leading next generation company designed to improve technological needs for both the government and enterprise endeavors. With it's headquarters in Schaumburg, Illinois, Motorola has been the market leader when it comes to digital bar code scanning and wireless internet. We hope to continue this trend by creating a campaign designed to help attract new business opportunities via internet marketing and social media platforms. Through the correct budget, tools, and strategy we can implement a successful campaign. RESOURCES:http://www.motorolasolutions.com/US-EN/Home?WT.tsrc=Georedirectshttp://www.motorolasolutions.com/US-EN/Business+Product+and+Serviceshttp://www.motorolasolutions.com/US-EN/Serviceshttp://www.motorolasolutions.com/US-EN/Channel+Partnershttp://www.motorolasolutions.com/US-EN/Business+Solutionshttps://portal.motorolasolutions.com/Support/US-ENhttp://www.motorolasolutions.com/US-EN/BMS+Resource+Library