Content personality refers to giving your content a unique and recognizable style so that your audience can connect with it faster and have better engagement. It is important to write in a personalized way to sustain readers' interest and encourage actions like repeat visits, conversion, and becoming trusted followers. To develop content personality, ensure consistency in language use and storytelling structure, use distinctive visual elements like colors for calls to action, and be unique in your presentation style by including things like quotations, references, and videos. Each piece of content should be written to address an issue, provide background, and offer a solution supported by references to solve readers' needs and drive engagement.