Final presentation for Major Studio: Interface, Parsons, Fall 2009.

1. What’s On Tap? Lien Tran | Interface Studio Final | December 15, 2009

2. Behaviors such as cigarette smoking, excessive alcohol consumption, and physical inactivity are major contributors to chronic disease and injury morbidity and mortality in the United States. - U.S. Centers for Disease Control and Prevention

3. Concept To design a fun and active social interaction that uses both physical and mental capabilities for an environment where there is (excessive) alcohol consumption.

4. Domains

5. Precedents

6. Research Observed bars with games Sent out survey, 74 respondents ages 21-40 Barcade, Brooklyn

7. Research SURVEY RESULTS like playing games in bars would play a game at a bar that requires mental memory and physical coordination would play a game at a bar if they had the chance to win a drink from their friend (at risk of having to buy a drink if they lost) 61% 66% 80%

8. Solution: What’s On Tap? A sequence memory game that is a physical andmental workout. A competition game that incentivizes people who are at bars to do physical and mental activity before consuming more alcohol and more calories.

9. What’s On Tap? Two players take turns testing their memory by tapping out a color sequence, which gets longer with each turn. What’s at stake? The player with the better memory earns a beer at the loser's expense!

10. Systems Diagram

11. Prototypes Mapping

12. Paper Prototyping “It’s fun [even if you’re losing]. It’ll be even more fun if you add in alcohol.” FEEDBACK It’s hard to watch other player’s feet and know what the new color is.

13. Digital Interface Prototyping Player 1’s turn Player 1’s turn

14. Interface Modifications

15. Interface Modifications

16. Interface Modifications

17. play testing video

18. Players Systems Diagram

19. Bar Test Bunga’s Den, 14th Street

20. Bar Test play Bunga’s Den bar testing video

21. Observations The game attracted attention Sounds were entertaining to players and onlookers It was sometimes hard to hear the sound effects if music on the jukebox was playing No one attempted to hop/jump between colors It would be more active and more difficult if players could tap add two color combinations It’s more difficult to accurately tap if you have larger feet, shoes or heels Game tests players’ balance

22. Next Steps Make custom tap pads Bigger tap buttons Waterproof and soil-resistant Add tap lights Build game to be allow more activity Add timer so players have to tap sequence within certain amount of time Consider how to further design as a test of intoxication Brand and package game for bars Continue play testing and refining game mechanics

23. Conclusion Iterative prototyping was extremely beneficial and necessary to determine game mechanics Designing a game required a different design approach Using bright bold colors and simple recognizable graphics attracts attention and curiosity Visual and audio interfaces reinforced the game objectives and made the game more entertaining for players and spectators Game has potential to be viable bar game or drunkenness indicator