Social is the New Direct to Consumer - How healthcare and life science brands can utilize engaging content, powerful analytics, targeted buyer personas and inbound strategies to reach and advertise to the right health consumers at the right time. According to a few published studies: 2% of adults used the web to find health information 43% use social media to source information 45% of users 45-64 share health experience via social media 56% likely to engage 46% of patients trust their friends online for health info 70% of patients take the info to their physician