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What’s HOT in Social Media?
Steve Phillips
Purple Trout, LLC
www.purpletrout.com
Rankings (Accounts)
Facebook – 1 Billion
Twitter – 500 Million
Google+ - 400 Million
Weibo – 300 Million
RenRen – 250 Million

Rising Stars:
Foursquare
Instagram
Tumblr

Pinterest?
Facebook For B2B
 Your Fans are People, too…
 Post interesting things
    ◦   Quotes (example)
    ◦   Daily joke, picture, trivia (example)
    ◦   What’s new? (with you…and with them?)
    ◦   Ask questions (take a poll)
   Post at least once a day
    ◦ Link to something or add a picture, video
Twitter
 Easy = 140 characters (“Tweet”)
 Write about anything, any topic
    ◦   News
    ◦   Sports
    ◦   Weather
    ◦   Business (your business)
 Link to a specific URL (bit.ly.com)
 Join in conversations
Time?
   Beginner?
    ◦ Start slow
    ◦ 1 social network (ex: Facebook)
    ◦ 1-2 posts per week
   Already in Social Media?
    ◦ 1 post per day
    ◦ First thing in the morning
 Hire A Freelancer (elance.com, guru.com)
 Use Scheduling Tools…
Scheduling Tools
Questions?

             Thanks!
          Steve Phillips
        Purple Trout, LLC
      www.purpletrout.com
     steve@purpletrout.com
      Twitter: @purpletrout

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What's Hot In Social Media

  • 1. What’s HOT in Social Media? Steve Phillips Purple Trout, LLC www.purpletrout.com
  • 2.
  • 3. Rankings (Accounts) Facebook – 1 Billion Twitter – 500 Million Google+ - 400 Million Weibo – 300 Million RenRen – 250 Million Rising Stars: Foursquare Instagram Tumblr Pinterest?
  • 4. Facebook For B2B  Your Fans are People, too…  Post interesting things ◦ Quotes (example) ◦ Daily joke, picture, trivia (example) ◦ What’s new? (with you…and with them?) ◦ Ask questions (take a poll)  Post at least once a day ◦ Link to something or add a picture, video
  • 5.
  • 6. Twitter  Easy = 140 characters (“Tweet”)  Write about anything, any topic ◦ News ◦ Sports ◦ Weather ◦ Business (your business)  Link to a specific URL (bit.ly.com)  Join in conversations
  • 7.
  • 8. Time?  Beginner? ◦ Start slow ◦ 1 social network (ex: Facebook) ◦ 1-2 posts per week  Already in Social Media? ◦ 1 post per day ◦ First thing in the morning  Hire A Freelancer (elance.com, guru.com)  Use Scheduling Tools…
  • 10. Questions? Thanks! Steve Phillips Purple Trout, LLC www.purpletrout.com steve@purpletrout.com Twitter: @purpletrout