The document summarizes Thomas Friedman's book "The World is Flat" and its description of the stages of globalization: Globalization 1.0 from 1492 to 1800 driven by exploration, Globalization 2.0 from 1800 to 2000 driven by industrialization and developments like railroads and satellites, and Globalization 3.0 from 2000 to present driven by technologies like computers, the Internet, fiber optics, outsourcing, and offshoring that allow more countries and people to connect and collaborate globally in real-time. It also outlines Friedman's "Ten Flatteners" that defined Globalization 3.0, like the fall of the Berlin Wall, Netscape going public, and the rise of digital technologies, wireless networks, and the

1. Dr. Cegielski
Lecture 3
The World is Flat

2. The Stages of Globalization
(From Thomas Friedman in The World is Flat)
Globalization 1.0 (from 1492 to 1800)
Globalization 2.0 (from 1800 to 2000)
Globalization 3.0 (from 2000 to the present)

3. Globalization 1.0
Christopher Columbus

4. Globalization 2.0 (first half)
Steam engine
Railroads

5. Globalization 2.0 (second half)
OpenMoko open source smart phone
Satellites
Apple Mac Pro
Fiber optics

6. Globalization 3.0
1.0
2.0
3.0

7. Globalization 3.0 (continued)
Schematic Map of the Internet

8. Thomas Freidman’s Ten Flatteners
 Fall of the Berlin Wall
 Netscape goes public
 Development of work-flow software
 Uploading
 Outsourcing
 Offshoring
 Supply Chaining
 Insourcing
 Informing
 The Steriods

9. Fall of the Berlin Wall

10. Rise of the European Union
(a consequence of the Fall of the Berlin Wall)

11. Netscape Goes Public
Marc Andreessen
(wrote Mosaic
browser and
Netscape browser)

12. Workflow Software

13. Uploading

14. The Open Source Movement
(essential ingredient of uploading)
Linux
Apache Web server

15. The Open Source Movement (continued)
Mozilla
Firefox
Thunderbird

16. The SeaMonkey Project
Formerly the Mozilla
Application Suite

17. Outsourcing
Outsourcing gained
momentum and “took
off” with Year 2000 (Y2K)
problem

18. Offshoring
Call center in India

19. Supply Chaining

20. Insourcing

21. Informing
It’s not just
There are MANY other interesting search engines as we see in
Chapter 5

22. The Steroids
Digital
Mobile
Virtual
Personal

23. First Steroid: Computing (processing)
TO
Charles Babbage’s
Difference Engine
(1822)
Ultramobile personal
computer

24. Computing (continued – storage)
TO
First disk storage unit by IBM (1956)
Capacity: 5 megabytes
Size: Refrigerator
Sony Micro Vault Thumb Drive
Capacity: 2 gigabytes

25. Second Steroid:
Instant Messaging and File Sharing
Instant messaging
(example)
File sharing (example)

26. Third Steroid:
Voice over Internet Protocol

27. Fourth Steroid:
Videoconferencing
A telepresence system in a conference room

28. Videoconferencing (continued)
An individual telepresence system

29. Videoconferencing and Medicine
New Zealand used Polycom, a leading vendor of telepresence
systems, to provide a telemedicine application for children.

30. Fifth Steroid:
Computer Graphics

31. Sixth Steroid:
Wireless Technologies
Using cell phone in
motion
Geostationary satellite
Bluetooth phone sunglasses

32. The Great Convergence
We are in a convergence of three powerful, technological
forces:
(1) Cheap and ubiquitous computing devices (2) Low-cost,
high bandwidth
(3) Open standards

33. The Great Convergence (continued)
In essence, we have computing everywhere and anywhere,
anytime and all the time, with access to limitless amounts of
information, services, and entertainment.

34. The Great Convergence (continued)
We have the creation of a global, Web-enabled playing field
that allows for multiple forms of collaboration – the sharing
of knowledge and work – in real time, without regard to
geography, distance, or, in the near future, even language.
The field now includes some 3 billion new people, formerly
digitally disenfranchised.

35. The Global, Web-Based Platform