Lessons learned how to engage fans in 2015 - #DMFCairo

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Ahmed El-Rifai

Lessons Learned : How to engage fans in 2015. As presented in Digital Media Forum, Cairo, 27/10/2014.

Social Media Marketing

Lessons Learned
How to engage your fans in
2015 Ahmed El-Rifai
Managing Director

in 2007 :
50 million
globally
0.5
million in
Egypt

in 2014 :
1,230
million
globally
22
million in
Egypt

What to boost?
All posts
Some posts
Performing posts

Why do you still need fans?
More effective ads
50% recall
1

Why do you still need fans?
2 Cost effective ads

Why do you still need fans?
3 Insights on your audience

Why do you still need fans?
4 Credibility

What’s next?
of facebook access in Egypt
70% is from mobile devices.

What’s next?
Engage with fans on
RIP your WALL

In the last 2 years
what did you need to engage fans?

Content Wins
La Poire Konafa
Client : La Poire
Creative : Kairo
Photography : Sherif Tamim
Food Stylist : Hoda Elsherif

Content Wins
La Poire Ramadan 2014
Client : La Poire
Creative : Kairo
Photography : Sherif Tamim
Food Stylist : Hoda Elsherif
Digital Agency : EGYWEB
17K
fans
45K
post
likes
61K
interac
tions
ER
0.4%
5X

Content Wins
Maggi Ramadan 2014
Client : Nestle NEAR
Production: Qabila
Media Agency : Performics
Digital Agency : EGYWEB
440K
views
12K
fans
30K
interac
tions
ER
0.3%
3X

KOL - Influencers
Bloggers
Guerilla marketing

And keep learning…
Thank YOU
Ahmed El-Rifai
arifai@egyweb.com
Fb.com/arifai
@ahmedrifai

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Lessons learned how to engage fans in 2015 - #DMFCairo

1. Lessons Learned How to engage your fans in 2015 Ahmed El-Rifai Managing Director

2. in 2007 : 50 million globally 0.5 million in Egypt

3. in 2014 : 1,230 million globally 22 million in Egypt

4. In 2009 : 100 friends 4.5 pages

5. In 2014 : 338 friends 70 pages

6. 22

7. In 2007 : 300-500 stories

8. Today : 1,500 – 15,000 stories

9. the result is..

10. the result is..

11. Conclusion : Fanbase is a dead KPI

12. Boosting is inevitable

13. What to boost?

14. What to boost? Your products

15. What to boost? Creative content

16. What to boost?

17. What to boost? All posts

18. What to boost? All posts Some posts

19. What to boost? All posts Some posts Performing posts

20. Why do you still need fans?

21. Why do you still need fans? More effective ads 50% recall 1

22. Why do you still need fans? 2 Cost effective ads

23. Why do you still need fans? 3 Insights on your audience

24.

25.

26. Why do you still need fans? 4 Credibility

27. What’s next? of facebook access in Egypt 70% is from mobile devices.

28. What’s next? Facebook Apps are RIP DEAD

29. What’s next? Engage with fans on RIP your WALL

30. In the last 2 years what did you need to engage fans?

31. A photo competition?

32. A trivia game?

33. An online game?

34. A video competition? the video here

35. So what can work next?

36. So what can work next? CONTENT

37. Content Wins La Poire Konafa Client : La Poire Creative : Kairo Photography : Sherif Tamim Food Stylist : Hoda Elsherif

38. Consumers love it

39. Consumers love it

40. Content Wins La Poire Ramadan 2014 Client : La Poire Creative : Kairo Photography : Sherif Tamim Food Stylist : Hoda Elsherif Digital Agency : EGYWEB 17K fans 45K post likes 61K interac tions ER 0.4% 5X

41. Content Wins

42. Content Wins Watch the video here Watch

43. Content Wins Maggi Ramadan 2014 Client : Nestle NEAR Production: Qabila Media Agency : Performics Digital Agency : EGYWEB 440K views 12K fans 30K interac tions ER 0.3% 3X

44. KOL - Influencers Bloggers Guerilla marketing

45. KOL - Influencers Bloggers Guerilla marketing

46. Guerilla Marketing

47. Engage elsewhere Not only on your pages

48. Engage elsewhere Not only on your pages

49. Engage elsewhere Not only on your pages

50. Personalize

51. Personalize

52. Personalize

53. Use #hashtags

54. And keep learning… Thank YOU Ahmed El-Rifai arifai@egyweb.com Fb.com/arifai @ahmedrifai