The document discusses how Scrum was implemented for sales and support teams at a company. It led to improved efficiency in the first sprint by focusing on valuable work. A/B testing found that 75% of previous work was not valuable. Reviews no longer focused on physical products. Teams became more responsible and involved in experiments that could impact salaries. Transparency increased and physical tools were used. Sales teams transitioned to advisors. Support teams took on more creative work. Education focused more on value than specialization. Challenges included rapid growth. Teamwork through pairs discovered new power. Flow was maintained in disruptive environments. Teams grew responsibility and had fun. Scrum spread as a movement in the organization.