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The document discusses the inadequacies of traditional anti-fraud methods, which have remained unchanged for two decades, leading to unnecessary declines for legitimate customers. It emphasizes the growing problem of e-commerce fraud, predicting a 55% increase in losses by 2018, and proposes behavioral analysis as a solution that effectively prevents fraud while ensuring a 100% approval rate for legitimate transactions. An example illustrates how current systems fail, as a legitimate transaction was declined despite the customer being verified, highlighting the need for improved fraud prevention technologies.























