Ecommerce fraud can take several forms, including account takeover, identity theft, and friendly fraud. To detect and prevent ecommerce fraud, sellers should verify customer information like IP addresses, email addresses, phone numbers, shipping addresses, and orders. They should also maintain a database of fraudulent customers and be aware of common types of fraud against both consumers and sellers, such as phishing and bogus returns. Buyers can also take precautions like reviewing seller feedback, insisting on safe payment and delivery methods, and keeping records of transactions.