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THE 
CONNECTED 
HOME . 
@JEREMYBASSET 
Global Marketing Director
“73% of brands could 
disappear and consumers 
wouldn't care” 
Havas, 2013 
Meaningful Brands Research
cB4L
ENGAGING conversation 
Shared EXPERIENCES 
Enhanced UTILITY
ENGAGING 
Personalised > Personal 
Broadcast > Contextual 
Always on > Always relevant
EXPERIENTIAL 
Desirable 
Interactive 
Sharable
UTILITY 
Product as a service 
Multidimensional 
Appreciated
ENGAGING conversation 
Shared EXPERIENCES 
Enhanced UTILITY
KITCHEN 
BATHROOM 
IN STORE 
OUT OF HOME
PIONEER 
PILOT 
PARTNER 
@UnileverFoundry
THE 
CONNECTED 
HOME . 
@JEREMYBASSET 
Global Marketing Director

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