What job is Energy Efficiency hired to do?
A look at the propositions and business models selling value instead of energy or efficiency This webinar focuses on first results of Task 25, a project aimed at learning about new business models and propositions that actually contribute to the market uptake of Energy Efficiency. We will discuss what type of business models and propositions work when, where and why. We will concentrate on learnings about the influence of user centric business development, the role of entrepreneur and his/her skills and the impact of wider context. Examples in retrofitting, smart energy services, heating, and lighting will illustrate the presentation. This work in conducted for the International Energy Agency Demand Side Management Technology Initiative.
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What job is Energy Efficiency hired to do?
- 1. v What job is Energy Efficiency hired to do? A look at the propositions and business models selling value instead of energy or efficiency IEA DSM Task 25: Business models for a more effective market uptake of DSM energy services for SMEs and communities DSMU Webinar 2015 Ruth Mourik, Duneworks, Operating Agent Renske Bouwknegt, Ideate, Cooperating Agent Boukje Huijben, TU/e, National expert + Joost Tolkamp Master student TU/e
- 2. PARTNERS ACTIVITIES VALUE PROPOSITION RELATION CUSTOMER SEGMENTS RESOURSES CHANNELS COSTS REVENUE Business model canvas Business model canvas is developed by Osterwalder& Pigneur 2012
- 3. PRODUCTS SERVICES VALUE PROPOSITION PAIN CREATORS Customer value canvas GAIN CREATORS PAIN GAIN CUSTOMER JOBS CUSTOMER SEGMENTS Business model canvas is developed by Osterwalder& Pigneur 2012
- 4. Why Task 25? Difficult market for EE What BM works when where and why Tech push at fault?
- 5. From products to services
- 6. Tech push: Product Dominant Logic Ownership Products Outputs Elements Suppliers Transactions Low costs Max profit
- 7. Service Dominant Logic Services Solutions Outcomes Relationships User centeredness Network partners Ecosystems EE outcome (sometimes secondary)
- 9. First insights Keys for success: Context alignment Skills Consistent BM across the blocks
- 10. Context Alignment needed! Many actors and factors Transitioning at different speed = tension synchronicity/fit Influence
- 11. Skills needed!
- 12. Consistent business model canvas needed!
- 14. Reimarkt: We need to change total solution Customised One stop shop retail formula Buy comfortable living Easy to chose Easy to understand Housing corporation tenants Home owners living in common home Builders (family owned, mid sized) Housing corporations Local governments Intelligent house type databased Model homes and now owned model homes (peer to peer) Existing market fee Personnel costs Costs for technologies
- 15. Reimarkt: We need to change
- 16. Reimarkt: We need to change
- 17. Nederland Isoleert: we need to do better
- 18. Various strategies Conscious System changer Onconscious system changer Smart Matcher Stealth Changer
- 19. Next steps… Workshops Longlist + 350 propositions Shortlist +60 Interviews Case analysis Context analysis Newsletter Global analysis Comparative analysis Identifying inhibiting and enabling factors National workshops Creating solutions, guidelines, training and roadmaps Disseminate
- 20. Next year: facilitating strategies And guidelines for context stakeholders
- 21. Who participates in this IEA DSM task? Austria, Netherlands, Norway, Sweden, Switzerland, ECI 21