What it takes to own your category in less than 2 years with Rocketlane Corp

3. Year 1:
40% of our first 200 customers came from direct traffic,
organic search and referrals
Year 2:
Rocketlane is a board-level conversation

4. Revenue is a
TEAM SPORT

5. Create a winning brand
Win key logos
Strategy:
Optimize for momentum

6. We looked bigger
than we were

7. Operated like a
media company
E-books,
blogs, and
more!
Thought leadership
Launch
Station:
Our podcast
Preflight: Our
Community
Weekly
newsletters
Events
Propel
- Our
conference

8. Creating the Buzz

9. Building Momentum
3X
review count in 6 months
215% more than our
direct competition
Dec ‘21
Mar ‘22
June ‘22
Leader on G2 within
6 months of launch
17 Badges: Spring ‘22
46 Badges in the
Summer report …

10. Strong Event Presence

11. Ecosystem Building is everyone’s responsibility

12. Opening Doors:
Investor Introductions

13. High ROI on investor meetings

14. We did NOT listen
to our customers

15. Our Product

16. 95%+
Quality of Support (97%)
Ease of Doing Business With (96%)
Likelihood to Recommend (95%)
4.9 CSAT
average CSAT rating across all
onboardings
We are
wherever
you are
“
“
14D early average onboarding schedule
across all projects

17. How does
one evaluate?

18. Customer’s Success
The Flipkart Onboarding
First Up:
Workshops, Webinars and a lot more…

19. Power of
compounding

20. 2023: CEOs, CFOs, Board Members
talking about:
#Expansion starts
at Onboarding!

21. Find us at Booth #219