Spark
the
Rise
A Mahindra Group Initiative
September 2012




                              Spark the Rise
2
Contents
Key questions that are answered in this presentation


   What is Spark the Rise?

   How does it work?

   How can I participate?



         For more information email questions@sparktherise.com, or visit
                             www.sparktherise.com




                                                                      Spark the Rise
What is Spark the Rise?




                          Spark the Rise
Spark the Rise is a platform where
“project champions” can submit
Sparks in 5 categories and where
volunteers can get involved to help
people Rise.

The 5 categories are :
    • Technology
    • Infrastructure & Transportation
    • Energy
    • Agriculture & Rural Development
    • Social Entrepreneurship (includes Health,
       Education, Arts & Culture, Sports and Environment-related fields)




                                                 Spark the Rise
A Spark is a project or idea that
challenges conventions and
innovates to help people Rise.

Anyone can create a new project
or idea, or submit existing
projects in the specified
categories and seek support from
the public.

Applications can be made online
on sparktherise.com



                      Spark the Rise
What’s in it for YOU?


            Spark the Rise is a collaborative
            platform of social entrepreneurs
            across India.

            By joining the community, you:
            • Can win a grant of up to 40 lakhs
            • Gain visibility for your Spark
            • Find volunteers, investors,
               equipment, and experts
            • Connect and learn from like
               minded people and organizations



                                    Spark the Rise
The journey so far   We received over 6000 submissions
                     from August 2011 until April 2012

                     1,463 entries were approved and
                     published on Spark the Rise.

                     Mahindra funded approx. INR 3
                     crores in grants that were distributed
                     across 48 winning projects

                     1,032 supporters got involved

                     743 volunteers came forward

                     473 experts gave advice


                                               Spark the Rise
How does it work?




                    Spark the Rise
In each round, 12 Sparks will
receive grants ranging from INR 2 –
4 lakh each.

Winning Sparks are selected by a
combination of public voting and
jury evaluation.

These Sparks will be provided with
mentors and specialized training.

After 4 rounds, we will select 18
Sparks to enter a Grand Finale to
become eligible to receive
additional grants.

                       Spark the Rise
Program went live on 17 Sep. 2012 and runs
           until March 2013

Entries submitted online every month for 4
    months, as per a specified calendar

 12 Sparks (8 projects + 4 ideas) chosen
 monthly by a combination of public vote
           and jury selection


These monthly Sparks are awarded a grant
             by Mahindra

 Top 18 Sparks across the four rounds will
   enter a Grande Finale in March 2013

5 winners from the 18 finalists are awarded
              a further grant


                              Spark the Rise
Who can participate?


                               Institutions                     NGOs



             Individuals
                 or                                                            Businesses
               Teams                            Spark
                                                 the
                                                 Rise

Institutions = Educational Institutions, Not-for-profit labs, Societies & Partnerships


                                                                                         Spark the Rise
Framework for Evaluating Sparks (Projects & Ideas)*

           IMPACT
          INNOVATION                                 TEAM                                INNOVATION                   FEASABILITY




       How much will it                        Does the person(s)                       Is the Spark                  Does the plan look
       affect the target                       have relevant                            creative or                   achievable? Is it
       group’s lives? How                      experience? Are                          original? Does it             scalable and/or
       many people will it                     they uniquely                            demonstrate                   replicable? If this
       help? Is it a one-                      positioned and                           alternative thinking          Spark receives a
       time improvement                        driven to make it                        that we can learn             grant, is it likely to
       or a long-term                          work?                                    something new                 succeed?
       continuous                                                                       from?
       change?


                  The jury will give priority to awarding grants to projects that could not be
                                             implemented otherwise.
* May be subject to last minute change. Refer to the Spark the Rise website on/after 17 Sept. for the final details



                                                                                                                            Spark the Rise
13
Monthly Rounds: Total pool of grant money*

   12 Grants per month
          • 8 project grants of 4 lakh each
          • 4 idea grants of 2 lakh each
    Round 1                                         (8 x 4) lakh + (4 x 2) lakh
                                                                                40 lakh
    Round 2                                         (8 x 4) lakh + (4 x 2) lakh
                                                                                40 lakh
    Round 3                                         (8 x 4) lakh + (4 x 2) lakh
                                                                                40 lakh
    Round 4                                         (8 x 4) lakh + (4 x 2) lakh
                                                                                40 lakh
                                          Total:                              1.6 crores
    * May be subject to last minute change. Refer to www.sparktherise.com for the final details.



                                                                                                   Spark the Rise
14
Grand Finale: Total pool of grant money*

   5 Grants
          • 3 project grants: 1 of 40 lakhs & 2 of 20 lakhs
          • 2 idea grants: 1 of 20 lakhs & 1 of 10 lakhs
    1 Project Winner                                40 lakhs
                                                                                40 lakh
    2 Project Runner-ups                            2 x 20 lakhs
                                                                                40 lakh
    1 Idea Winner                                   20 lakhs
                                                                                20 lakh
    1 Idea Runner-ups                               1 x 10 lakhs
                                                                                10 lakh
                                          Total:                               1.1 crore
    * May be subject to last minute change. Refer to www.sparktherise.com for the final details.



                                                                                                   Spark the Rise
Spark the Rise Cycles*
                                                                                               Announcement of
Round                 Submission Period                             Voting Period
                                                                                                   Winners
   1       17 Sep – 05 Oct, 2012 11:59:59 PM IST                06 Oct – 21 Oct, 2012            01 Nov 2012

   2         Upto 31 Oct, 2012 11:59:59 PM IST                  01 Nov – 21 Nov, 2012            01 Dec 2012

   3         Upto 30 Nov, 2012 11:59:59 PM IST                  01 Dec – 21 Dec, 2012            02 Jan 2013


   4         Upto 31 Dec, 2012 11:59:59 PM IST                  01 Jan – 21 Jan, 2013            02 Feb 2013


Grand                                                     25 Feb – 15 Mar, 2013 (Tentative)       Date TBD
Finale




A 3-day training and on-ground event in April 2013 to recognise
               all the winners of the Grand Finale
* May be subject to last minute change. Refer to www.sparktherise.com for the final details.



                                                                                                   Spark the Rise
How can I participate?
Multiple avenues exist…




                          Spark the Rise
Enter your Spark   Got an idea that will help people
                   to Rise? The best way to
                   encourage people is to lead by
                   example. Convince your peers to
                   start or support a Spark with you.

                   Enter and show others that there
                   are those who accept things as
                   they are, and those who Rise to
                   change.




                                         Spark the Rise
Anyone can Spark the Rise. You      Spread the spark
may know people with great
ideas that will help other people
Rise.

Word of mouth is very effective
for collaborative concepts such
as Spark the Rise.

The most-voted projects will
receive grants from Mahindra, so
this is a real opportunity for
people you know to get involved
in the movement.


                                               Spark the Rise
Volunteer or Vote for   An idea may need your help to
      a Spark
                        get off the ground or scale up.
                        Put your resources where your
                        mouth is and get involved in the
                        Spark(s) of your choice.

                        Think you’ve spotted a great
                        idea? Help it win! Vote for the
                        Spark and inspire others to vote,
                        too.




                                               Spark the Rise
So—you can enter your Spark,
                                      Debate the Sparks
volunteer to help a Spark or vote
for your favourite Spark. What else
can you do?

Participate in discussion forums.
Voice your opinions on topics
concerning how India can Rise or
how the world can be made a
better place!




                                                 Spark the Rise
Thank you
Visit our website at www.mahindra.com




   For more information, you can email questions@sparktherise.com, or visit
                              sparktherise.com




                                                                     Spark the Rise
Spark the Rise
23

Disclaimer

   The information herein is subject to change without notice. Terms and conditions apply. Please refer to
   www.sparktherise.com for more information.

   Mahindra & Mahindra herein referred to as M&M, and its subsidiary companies provide a wide array of presentations
   and reports, with the contributions of various professionals. These presentations and reports are for informational
   purposes and private circulation only and do not constitute an offer to buy or sell any securities mentioned therein.
   They do not purport to be a complete description of the markets conditions or developments referred to in the
   material. While utmost care has been taken in preparing the above, we claim no responsibility for their accuracy. We
   shall not be liable for any direct or indirect losses arising from the use thereof and the viewers are requested to use the
   information contained herein at their own risk. These presentations and reports should not be reproduced, re-
   circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the
   express consent in writing of M&M or its subsidiaries. Any unauthorized use, disclosure or public dissemination of
   information contained herein is prohibited. Unless specifically noted, M&M or any of its subsidiary companies is not
   responsible for the content of these presentations and/or the opinions of the presenters. Individual situations and local
   practices and standards may vary, so viewers and others utilizing information contained within a presentation are free
   to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. Products
   and names mentioned in materials or presentations are the property of their respective owners and the mention of
   them does not constitute an endorsement by M&M or its subsidiary companies. Information contained in a
   presentation hosted or promoted by M&M is provided “as is” without warranty of any kind, either expressed or
   implied, including any warranty of merchantability or fitness for a particular purpose. M&M or its subsidiary companies
   assume no liability or responsibility for the contents of a presentation or the opinions expressed by the presenters. All
   expressions of opinion are subject to change without notice.




                                                                                                                       Spark the Rise

What is Spark the Rise

  • 1.
    Spark the Rise A Mahindra GroupInitiative September 2012 Spark the Rise
  • 2.
    2 Contents Key questions thatare answered in this presentation  What is Spark the Rise?  How does it work?  How can I participate? For more information email questions@sparktherise.com, or visit www.sparktherise.com Spark the Rise
  • 3.
    What is Sparkthe Rise? Spark the Rise
  • 4.
    Spark the Riseis a platform where “project champions” can submit Sparks in 5 categories and where volunteers can get involved to help people Rise. The 5 categories are : • Technology • Infrastructure & Transportation • Energy • Agriculture & Rural Development • Social Entrepreneurship (includes Health, Education, Arts & Culture, Sports and Environment-related fields) Spark the Rise
  • 5.
    A Spark isa project or idea that challenges conventions and innovates to help people Rise. Anyone can create a new project or idea, or submit existing projects in the specified categories and seek support from the public. Applications can be made online on sparktherise.com Spark the Rise
  • 6.
    What’s in itfor YOU? Spark the Rise is a collaborative platform of social entrepreneurs across India. By joining the community, you: • Can win a grant of up to 40 lakhs • Gain visibility for your Spark • Find volunteers, investors, equipment, and experts • Connect and learn from like minded people and organizations Spark the Rise
  • 7.
    The journey sofar We received over 6000 submissions from August 2011 until April 2012 1,463 entries were approved and published on Spark the Rise. Mahindra funded approx. INR 3 crores in grants that were distributed across 48 winning projects 1,032 supporters got involved 743 volunteers came forward 473 experts gave advice Spark the Rise
  • 8.
    How does itwork? Spark the Rise
  • 9.
    In each round,12 Sparks will receive grants ranging from INR 2 – 4 lakh each. Winning Sparks are selected by a combination of public voting and jury evaluation. These Sparks will be provided with mentors and specialized training. After 4 rounds, we will select 18 Sparks to enter a Grand Finale to become eligible to receive additional grants. Spark the Rise
  • 10.
    Program went liveon 17 Sep. 2012 and runs until March 2013 Entries submitted online every month for 4 months, as per a specified calendar 12 Sparks (8 projects + 4 ideas) chosen monthly by a combination of public vote and jury selection These monthly Sparks are awarded a grant by Mahindra Top 18 Sparks across the four rounds will enter a Grande Finale in March 2013 5 winners from the 18 finalists are awarded a further grant Spark the Rise
  • 11.
    Who can participate? Institutions NGOs Individuals or Businesses Teams Spark the Rise Institutions = Educational Institutions, Not-for-profit labs, Societies & Partnerships Spark the Rise
  • 12.
    Framework for EvaluatingSparks (Projects & Ideas)* IMPACT INNOVATION TEAM INNOVATION FEASABILITY How much will it Does the person(s) Is the Spark Does the plan look affect the target have relevant creative or achievable? Is it group’s lives? How experience? Are original? Does it scalable and/or many people will it they uniquely demonstrate replicable? If this help? Is it a one- positioned and alternative thinking Spark receives a time improvement driven to make it that we can learn grant, is it likely to or a long-term work? something new succeed? continuous from? change? The jury will give priority to awarding grants to projects that could not be implemented otherwise. * May be subject to last minute change. Refer to the Spark the Rise website on/after 17 Sept. for the final details Spark the Rise
  • 13.
    13 Monthly Rounds: Totalpool of grant money*  12 Grants per month • 8 project grants of 4 lakh each • 4 idea grants of 2 lakh each Round 1 (8 x 4) lakh + (4 x 2) lakh 40 lakh Round 2 (8 x 4) lakh + (4 x 2) lakh 40 lakh Round 3 (8 x 4) lakh + (4 x 2) lakh 40 lakh Round 4 (8 x 4) lakh + (4 x 2) lakh 40 lakh Total: 1.6 crores * May be subject to last minute change. Refer to www.sparktherise.com for the final details. Spark the Rise
  • 14.
    14 Grand Finale: Totalpool of grant money*  5 Grants • 3 project grants: 1 of 40 lakhs & 2 of 20 lakhs • 2 idea grants: 1 of 20 lakhs & 1 of 10 lakhs 1 Project Winner 40 lakhs 40 lakh 2 Project Runner-ups 2 x 20 lakhs 40 lakh 1 Idea Winner 20 lakhs 20 lakh 1 Idea Runner-ups 1 x 10 lakhs 10 lakh Total: 1.1 crore * May be subject to last minute change. Refer to www.sparktherise.com for the final details. Spark the Rise
  • 15.
    Spark the RiseCycles* Announcement of Round Submission Period Voting Period Winners 1 17 Sep – 05 Oct, 2012 11:59:59 PM IST 06 Oct – 21 Oct, 2012 01 Nov 2012 2 Upto 31 Oct, 2012 11:59:59 PM IST 01 Nov – 21 Nov, 2012 01 Dec 2012 3 Upto 30 Nov, 2012 11:59:59 PM IST 01 Dec – 21 Dec, 2012 02 Jan 2013 4 Upto 31 Dec, 2012 11:59:59 PM IST 01 Jan – 21 Jan, 2013 02 Feb 2013 Grand 25 Feb – 15 Mar, 2013 (Tentative) Date TBD Finale A 3-day training and on-ground event in April 2013 to recognise all the winners of the Grand Finale * May be subject to last minute change. Refer to www.sparktherise.com for the final details. Spark the Rise
  • 16.
    How can Iparticipate? Multiple avenues exist… Spark the Rise
  • 17.
    Enter your Spark Got an idea that will help people to Rise? The best way to encourage people is to lead by example. Convince your peers to start or support a Spark with you. Enter and show others that there are those who accept things as they are, and those who Rise to change. Spark the Rise
  • 18.
    Anyone can Sparkthe Rise. You Spread the spark may know people with great ideas that will help other people Rise. Word of mouth is very effective for collaborative concepts such as Spark the Rise. The most-voted projects will receive grants from Mahindra, so this is a real opportunity for people you know to get involved in the movement. Spark the Rise
  • 19.
    Volunteer or Votefor An idea may need your help to a Spark get off the ground or scale up. Put your resources where your mouth is and get involved in the Spark(s) of your choice. Think you’ve spotted a great idea? Help it win! Vote for the Spark and inspire others to vote, too. Spark the Rise
  • 20.
    So—you can enteryour Spark, Debate the Sparks volunteer to help a Spark or vote for your favourite Spark. What else can you do? Participate in discussion forums. Voice your opinions on topics concerning how India can Rise or how the world can be made a better place! Spark the Rise
  • 21.
    Thank you Visit ourwebsite at www.mahindra.com For more information, you can email questions@sparktherise.com, or visit sparktherise.com Spark the Rise
  • 22.
  • 23.
    23 Disclaimer The information herein is subject to change without notice. Terms and conditions apply. Please refer to www.sparktherise.com for more information. Mahindra & Mahindra herein referred to as M&M, and its subsidiary companies provide a wide array of presentations and reports, with the contributions of various professionals. These presentations and reports are for informational purposes and private circulation only and do not constitute an offer to buy or sell any securities mentioned therein. They do not purport to be a complete description of the markets conditions or developments referred to in the material. While utmost care has been taken in preparing the above, we claim no responsibility for their accuracy. We shall not be liable for any direct or indirect losses arising from the use thereof and the viewers are requested to use the information contained herein at their own risk. These presentations and reports should not be reproduced, re- circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of M&M or its subsidiaries. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Unless specifically noted, M&M or any of its subsidiary companies is not responsible for the content of these presentations and/or the opinions of the presenters. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. Products and names mentioned in materials or presentations are the property of their respective owners and the mention of them does not constitute an endorsement by M&M or its subsidiary companies. Information contained in a presentation hosted or promoted by M&M is provided “as is” without warranty of any kind, either expressed or implied, including any warranty of merchantability or fitness for a particular purpose. M&M or its subsidiary companies assume no liability or responsibility for the contents of a presentation or the opinions expressed by the presenters. All expressions of opinion are subject to change without notice. Spark the Rise