Short overview of what mobile news can be -- and it's not what news has "always looked like." Explanation followed by special points for USC AMVmobile fellowship students to consider as they forumulate mobile product pitches for news orgs. Note: Embedded video in slide 6 does not work in slideshare.

1. What is mobile news?

2. Timely, relevant info
delivered wirelessly
to a handheld device
by user request.

3. Timely, relevant info:
Not necessarily
“journalism”
• East Bay Express calendar (mobile)
• Flickr: Recent LA pics

4. Story format:
(Often) a bad fit for
mobile news

5. Full story...

7. Delivered wirelessly
base cell
network
3G, 4G,
WiMax
LTE, Wifi

8. AT&T 3G
(my experience)

9. Network congestion:
Only gonna get worse

10. Handheld devices

11. Permission:
Push or pull,
It all starts with a
USER REQUEST

12. MOBILE NEWS:
Timely, relevant info
delivered wirelessly
to a handheld device
by user request.

13. Key points for
AMVmobile
student teams...

14. 1. Mobile digital divide:
Roll with it.
It’s probably here to stay.
There’s business on both sides.

15. 2. Mobile = Action
Always help users “do”
Everything is a service

16. 3. News orgs: Bad target
At least mostly, for now.
Better chance: Smaller,
newer, digital-first ventures.

17. 3a. But, if you must
pitch to traditional
news orgs...

18. Learn about mobile
advertising/marketing.
Talk to ad & business
folks, not just
newsroom.

19. Don’t be scary.
Pitch simple, small,
cheap, experimental,
measureable.

20. News CMSs generally suck.
Mobile integration
Inbound & outbound
Options for special projects