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What is HANMIX Concept
Higher level of value and top quality based on unique mix of more of different
factories from different origins.
: the individual in the community with the highest rank.
HANMIX : the same concept with the .
HANMIX the
Why is HANMIX now
Designed to covering the gap between the manufactures and the
traders by understanding the markets and the finance systems and
marketing strategy
Superior management can be provided to support clients from different
countries and regions.
International marketing strategy is to study each market individually
and introduce solutions according to all aspects of the market situation.
Highest technical solutions always be considered to satisfy all
the needs of the clients.
HANMIX
HANMIX
HANMIX
HANMIX
HANMIX International brand covered with 40 years experience in tyre and
tyre accessories business.
HANMIX
HANMIX the Product
HANMIX
Bicycle
PCR
Light
Truck
Truck
Agriculture
Industrial
OTR
Forklift
Solid
Tube
Valve
Batteries
Bicycle Tyre.
PCR Tyre.
TBR Tyre.
TBB Tyre.
LTR Tyre.
LTB Tyre.
OTR Tyre.
Industrial Tyre.
Agricultural Tyre.
Fork Lift Tyre.
Solid Tyre.
Inner Tube.
Flap.
Batteries
Valves.
HANMIX covers over 200 kinds of products .
HANMIX the Origin
tube
Lead
balance
valvewheelBatteriesflapAgriculturalSolidFork LiftIndustrialOTR BiasOTR RedialmotorcycleBicycleTBBLTBTBRLTRPCRTYRE ORIGIN
CHINA
KOREA
THAILAND
INIDA
TURKEY
Available in HANMIX
HANMIX produce in different countries according to the quality,
best design and prices.
HANMIX keep quality in the highest level from all the factories in
the different countries.
CHINA KOREA THAILAND TURKEYINDIA
HANMIX the Quality
Inspected each tyre from production
to the warehouse to the markets.
Warranted each tyre and support the clients by understand all the
difference in warranty system according to the tyre segment and
the country culture.
HANMIX
HANMIX Inspected each tyre by serial number,
tread depth and weight.
HANMIX
Inspected each tyre by international
laboratory brands.
HANMIX
HANMIX the future
Looking to the country individually and read all the economy situation.
HANMIX
HANMIX Build a marketing plan for each market depend on all the information from the inside market.
HANMIX
Accept the client as a partner not as a buyer, so can be easy to support the clients inside their
markets.
HANMIX
Developing the markets by understand that only the End-User is the real customer inside the
market.
HANMIX
Read what the End-User is looking for and act according to that view.
HANMIX
Separate the markets to 3 levels: Dealer – Sub-Dealer – End –User.
HANMIX
Understand the competition from other brands and create strong base
to guide the markets not follow it.
HANMIX
Creating a strong relation with the client and support him to build a market share.
Gather all the information from the world and analysis to read the future market and the
aspects of the markets.
HANMIX
1- Customer segmentation by regions and countries and continents.
2-Locate customers within regions in each country.
3-Build a map of all customers within the country.
4-Determine the business sectors of customers.
5-Building a network to all customers depending on their business sectors.
6-Customer segmentation to: importers - local agents - service centers.
7-Linking all customers, importers with local customers and customer service centers.
8-Divide customers into categories and grades depending on the orientation of our company.
9-Collect all the information about customers:
company name, location, owner’s information , decision maker, connection numbers, finance study and the position in the market.
10- Identify requirements of documents, knowledge of the working methods of the ports and the time required for the termination of proceedings.
11- Study on States, regions and continents based on the preceding information, including areas of strength and weaknesses, the most
populous areas and the causes.
12- Submit a periodic report includes all information.
HANMIX the Plan
Importer
Customer
Local
Customer
Service
Center
Service
Center
Local
Customer
Service
Center
Customer
–Service
B
C
D
A
TBR
14%
OTR
11%
IND
10%
SOLID
4%
AGRI
4%
TUBE
14%
FLAP
14%
VAVLE& LEED
7%
BATTERY
7%
WHEEL
1%
A
7%
B
4%
C
2%
D
1%
PCR
14%
Business Sectors
TBR OTR IND SOLID AGRI TUBE FLAP VAVLE& LEED BATTERY WHEEL A B C D
HANMIX the Sample
Imports are 1,7 times the amount of exports.
Exports are 1,5 times the amount of imports.
Imports are 8,5 times the amount of exports.
HANMIX the Sample
In the first semester of 2015, both OE and replacement tyre markets
have remained stable, both on consumer and truck tyres. Except in
agricultural segment where ETRMA observe a significant down
trend, which is in contrast with the growing imports from China and
India.
EU tyre market 1st Semester 2015
2nd Quarter % Cumulated %
2014 2015 2014 2015
consumer 47.397 48.654 2 98.528 100.774 2
truck 2.148 2.243 4 4.322 4.401 2
agricultural 468 414 -12 968 850 -13
Replacement 2nd Quarter 2015
(thousand units)
HANMIX the Sample
TOP U.S. PASSENGER TIRE SIZES, 2013
Replacement (Top 10 = 22.5%)
1. 205/55R16 6. 195/65R15
2. 215/60R16 7. P215/60R16
3. 225/60R16 8. 195/60R15
4. P235/75R15 9. 215/65R16
5. P265/70R17 10. P225/60R16
TOP U.S. LIGHT TRUCK TIRE SIZES, 2013
Replacement (Top 10 = 68.9%)
1. LT245/75R16 6. LT285/75R16
2. LT265/75R16 7. LT245/75R17
3. LT265/70R17 8. 31x10.50R15
4. LT225/75R16 9. LT215/85R16
5. LT235/85R16 10. LT285/70R17
HANMIX the Sample
U.S. CONSUMER TIRE IMPORTS BY COUNTRY
(units, in parentheses, are in millions)
2014 rank/country
2013
rank
% change
vs. 2013
1. China (60.5) 1 +17.9%
2. Canada (19.6) 2 -4.8%
3. South Korea
(18.0)
3 -9.0%
4. Thailand (12.2) 6 +10.9%
5. Indonesia (11.1) 5 -0.9%
6. Mexico (10.8) 4 -0.9%
7. Japan (10.1) 7 -2.9%
8. Taiwan (7.3) 8 +1.4%
9. Chile (6.8) 9 +13.3%
10. Germany (3.7) 10 +5.7%
U.S. CONSUMER TIRE
IMPORTS FROM CHINA
(in millions of units)
Year Units
Yr./yr.
change
2014 60.5 +17.9%
2013 51.3 +57.8%
2012 32.5 +25.0%
2011 26.0 - 16.1%
2010 31.0 -27.9%
In 2014, China exported a record 60.5 million
passenger and light truck tires to the United States,
representing one-quarter of all domestic
replacement consumer tire shipments. However,
American begin to charge antidumping and
countervailing duty relating to the importation of
Chinese produced passenger vehicle and light
truck tyres
HANMIX the Sample
Size Major brand Low-cost Overall
205/55R16 $126.70 $90.71 $122.24
215/55R17 $144.53 $98.24 $138.27
215/60R16 $119.13 $86.79 $114.09
235/75R15 $117.15 $91.60 $112.99
275/65R18 $210.29 $172.90 $206.68
LT225/75R16 $173.66 $142.66 $169.33
LT245/75R16 $188.04 $150.57 $184.22
LT245/75R17 $203.43 $176.76 $200.72
31x10.50R15 $167.72 $138.25 $163.48
2014 AVERAGE ADVERTISED TIRE PRICES (in the U.S.)
HANMIX the Sample
Passenger tyres Truck tyres OTR tyres Total
Domestic
Recycling 1,853,750 14.00% 2,999,750 20.40% 75,000 0.40% 4,928,500 10.20%
Energy recovery 250,000 1.90% - 0.00% - 0.00% 250,000 0.50%
Civil engineering 1,016,625 7.70% 1,276,375 8.70% 500,000 2.40% 2,793,000 5.80%
Licensed landfill 1,450,073 11.00% 161,119 1.10% - 0.00% 1,611,192 3.30%
Unknown 1,865,043 14.10% 9,078,286 61.90% 19,400,840 94.20% 30,344,169 62.60%
SUB TOTAL 6,435,491 48.80% 13,515,530 92.10% 19,975,840 97.00% 39,926,862 82.40%
Internatio
nal
Reuse &
retreading
45,758 0.30% 56,281 0.40% 8,448 0.00% 110,486 0.20%
Recycling 3,261,175 24.70% 522,350 3.60% 218,900 1.10% 4,002,425 8.30%
Energy recovery 3,455,180 26.20% 579,721 4.00% 393,704 1.90% 4,428,605 9.10%
SUB TOTAL 6,762,113 51.20% 1,158,352 7.90% 621,052 3.00% 8,541,516 17.60%
TOTAL 13,197,603 14,673,882 20,596,893 48,468,378
10.17%
0.52%
5.76%
3.32%
62.61%
0.23% 8.26%
9.14%
Destination of Australian end-of-life tyres (2009–10)
Domestic - Recycling
Domestic – Energy Recovery
Domestic – Civil Eng.
Domestic – Licensed landfill
Domestic– Other disposal/
stockpiling
Internat’l – Reuse & Retread
Internat’l – Recycling
Internat’l – Energy Recovery
Each year in Australia,
the equivalent of 48
million tyres reach the
end of their life, only
10% of these are
domestically recycled.
from: Report of Hyder Consulting Pty Ltd
Domestic and international destination of Australian end-of-life tyres
HANMIX the Sample
from: Report of Hyder Consulting Pty Ltd
Location Passenger Truck OTR Total
ACT 1,026,126 152,667 114,262 1,293,055
NSW 19,063,267 7,086,056 4,950,729 31,100,052
NT 551,863 406,578 339,795 1,298,236
QLD 14,031,326 6,528,477 4,644,372 25,204,175
SA 5,002,191 2,094,045 1,458,186 8,554,422
TAS 1,704,154 707,618 515,846 2,927,618
VIC 16,795,660 7,258,905 3,279,931 27,334,496
WA 7,691,668 4,319,984 4,459,170 16,470,822
Total 65,866,257 28,554,331 19,762,291 114,182,879
0
5
10
15
20
25
ACT NSW NT QLD SA TAS VIC WA
millions
Distribution of tyres in-use by tyre type for each
state and territory (2009–10)
Passenger
Truck
OTR
ACT
1%
NSW
27%
NT
1%
QLD
22%
SA
8%
TAS
3%
VIC
24%
WA
14%
Most of tyres in-use distribute
in New South Wales,
Victoria and Queensland, and
only a little percentage
distribute in other states and
territories.
HANMIX the Alpha
Thank You

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What is HANMIX 1st Fifth Year plan about?

  • 1.
  • 2. What is HANMIX Concept Higher level of value and top quality based on unique mix of more of different factories from different origins. : the individual in the community with the highest rank. HANMIX : the same concept with the . HANMIX the Why is HANMIX now Designed to covering the gap between the manufactures and the traders by understanding the markets and the finance systems and marketing strategy Superior management can be provided to support clients from different countries and regions. International marketing strategy is to study each market individually and introduce solutions according to all aspects of the market situation. Highest technical solutions always be considered to satisfy all the needs of the clients. HANMIX HANMIX HANMIX HANMIX HANMIX International brand covered with 40 years experience in tyre and tyre accessories business. HANMIX
  • 3. HANMIX the Product HANMIX Bicycle PCR Light Truck Truck Agriculture Industrial OTR Forklift Solid Tube Valve Batteries Bicycle Tyre. PCR Tyre. TBR Tyre. TBB Tyre. LTR Tyre. LTB Tyre. OTR Tyre. Industrial Tyre. Agricultural Tyre. Fork Lift Tyre. Solid Tyre. Inner Tube. Flap. Batteries Valves. HANMIX covers over 200 kinds of products .
  • 4. HANMIX the Origin tube Lead balance valvewheelBatteriesflapAgriculturalSolidFork LiftIndustrialOTR BiasOTR RedialmotorcycleBicycleTBBLTBTBRLTRPCRTYRE ORIGIN CHINA KOREA THAILAND INIDA TURKEY Available in HANMIX HANMIX produce in different countries according to the quality, best design and prices. HANMIX keep quality in the highest level from all the factories in the different countries. CHINA KOREA THAILAND TURKEYINDIA
  • 5. HANMIX the Quality Inspected each tyre from production to the warehouse to the markets. Warranted each tyre and support the clients by understand all the difference in warranty system according to the tyre segment and the country culture. HANMIX HANMIX Inspected each tyre by serial number, tread depth and weight. HANMIX Inspected each tyre by international laboratory brands. HANMIX
  • 6. HANMIX the future Looking to the country individually and read all the economy situation. HANMIX HANMIX Build a marketing plan for each market depend on all the information from the inside market. HANMIX Accept the client as a partner not as a buyer, so can be easy to support the clients inside their markets. HANMIX Developing the markets by understand that only the End-User is the real customer inside the market. HANMIX Read what the End-User is looking for and act according to that view. HANMIX Separate the markets to 3 levels: Dealer – Sub-Dealer – End –User. HANMIX Understand the competition from other brands and create strong base to guide the markets not follow it. HANMIX Creating a strong relation with the client and support him to build a market share. Gather all the information from the world and analysis to read the future market and the aspects of the markets. HANMIX
  • 7. 1- Customer segmentation by regions and countries and continents. 2-Locate customers within regions in each country. 3-Build a map of all customers within the country. 4-Determine the business sectors of customers. 5-Building a network to all customers depending on their business sectors. 6-Customer segmentation to: importers - local agents - service centers. 7-Linking all customers, importers with local customers and customer service centers. 8-Divide customers into categories and grades depending on the orientation of our company. 9-Collect all the information about customers: company name, location, owner’s information , decision maker, connection numbers, finance study and the position in the market. 10- Identify requirements of documents, knowledge of the working methods of the ports and the time required for the termination of proceedings. 11- Study on States, regions and continents based on the preceding information, including areas of strength and weaknesses, the most populous areas and the causes. 12- Submit a periodic report includes all information. HANMIX the Plan Importer Customer Local Customer Service Center Service Center Local Customer Service Center Customer –Service B C D A TBR 14% OTR 11% IND 10% SOLID 4% AGRI 4% TUBE 14% FLAP 14% VAVLE& LEED 7% BATTERY 7% WHEEL 1% A 7% B 4% C 2% D 1% PCR 14% Business Sectors TBR OTR IND SOLID AGRI TUBE FLAP VAVLE& LEED BATTERY WHEEL A B C D
  • 8. HANMIX the Sample Imports are 1,7 times the amount of exports. Exports are 1,5 times the amount of imports. Imports are 8,5 times the amount of exports.
  • 9. HANMIX the Sample In the first semester of 2015, both OE and replacement tyre markets have remained stable, both on consumer and truck tyres. Except in agricultural segment where ETRMA observe a significant down trend, which is in contrast with the growing imports from China and India. EU tyre market 1st Semester 2015 2nd Quarter % Cumulated % 2014 2015 2014 2015 consumer 47.397 48.654 2 98.528 100.774 2 truck 2.148 2.243 4 4.322 4.401 2 agricultural 468 414 -12 968 850 -13 Replacement 2nd Quarter 2015 (thousand units)
  • 10. HANMIX the Sample TOP U.S. PASSENGER TIRE SIZES, 2013 Replacement (Top 10 = 22.5%) 1. 205/55R16 6. 195/65R15 2. 215/60R16 7. P215/60R16 3. 225/60R16 8. 195/60R15 4. P235/75R15 9. 215/65R16 5. P265/70R17 10. P225/60R16 TOP U.S. LIGHT TRUCK TIRE SIZES, 2013 Replacement (Top 10 = 68.9%) 1. LT245/75R16 6. LT285/75R16 2. LT265/75R16 7. LT245/75R17 3. LT265/70R17 8. 31x10.50R15 4. LT225/75R16 9. LT215/85R16 5. LT235/85R16 10. LT285/70R17
  • 11. HANMIX the Sample U.S. CONSUMER TIRE IMPORTS BY COUNTRY (units, in parentheses, are in millions) 2014 rank/country 2013 rank % change vs. 2013 1. China (60.5) 1 +17.9% 2. Canada (19.6) 2 -4.8% 3. South Korea (18.0) 3 -9.0% 4. Thailand (12.2) 6 +10.9% 5. Indonesia (11.1) 5 -0.9% 6. Mexico (10.8) 4 -0.9% 7. Japan (10.1) 7 -2.9% 8. Taiwan (7.3) 8 +1.4% 9. Chile (6.8) 9 +13.3% 10. Germany (3.7) 10 +5.7% U.S. CONSUMER TIRE IMPORTS FROM CHINA (in millions of units) Year Units Yr./yr. change 2014 60.5 +17.9% 2013 51.3 +57.8% 2012 32.5 +25.0% 2011 26.0 - 16.1% 2010 31.0 -27.9% In 2014, China exported a record 60.5 million passenger and light truck tires to the United States, representing one-quarter of all domestic replacement consumer tire shipments. However, American begin to charge antidumping and countervailing duty relating to the importation of Chinese produced passenger vehicle and light truck tyres
  • 12. HANMIX the Sample Size Major brand Low-cost Overall 205/55R16 $126.70 $90.71 $122.24 215/55R17 $144.53 $98.24 $138.27 215/60R16 $119.13 $86.79 $114.09 235/75R15 $117.15 $91.60 $112.99 275/65R18 $210.29 $172.90 $206.68 LT225/75R16 $173.66 $142.66 $169.33 LT245/75R16 $188.04 $150.57 $184.22 LT245/75R17 $203.43 $176.76 $200.72 31x10.50R15 $167.72 $138.25 $163.48 2014 AVERAGE ADVERTISED TIRE PRICES (in the U.S.)
  • 13. HANMIX the Sample Passenger tyres Truck tyres OTR tyres Total Domestic Recycling 1,853,750 14.00% 2,999,750 20.40% 75,000 0.40% 4,928,500 10.20% Energy recovery 250,000 1.90% - 0.00% - 0.00% 250,000 0.50% Civil engineering 1,016,625 7.70% 1,276,375 8.70% 500,000 2.40% 2,793,000 5.80% Licensed landfill 1,450,073 11.00% 161,119 1.10% - 0.00% 1,611,192 3.30% Unknown 1,865,043 14.10% 9,078,286 61.90% 19,400,840 94.20% 30,344,169 62.60% SUB TOTAL 6,435,491 48.80% 13,515,530 92.10% 19,975,840 97.00% 39,926,862 82.40% Internatio nal Reuse & retreading 45,758 0.30% 56,281 0.40% 8,448 0.00% 110,486 0.20% Recycling 3,261,175 24.70% 522,350 3.60% 218,900 1.10% 4,002,425 8.30% Energy recovery 3,455,180 26.20% 579,721 4.00% 393,704 1.90% 4,428,605 9.10% SUB TOTAL 6,762,113 51.20% 1,158,352 7.90% 621,052 3.00% 8,541,516 17.60% TOTAL 13,197,603 14,673,882 20,596,893 48,468,378 10.17% 0.52% 5.76% 3.32% 62.61% 0.23% 8.26% 9.14% Destination of Australian end-of-life tyres (2009–10) Domestic - Recycling Domestic – Energy Recovery Domestic – Civil Eng. Domestic – Licensed landfill Domestic– Other disposal/ stockpiling Internat’l – Reuse & Retread Internat’l – Recycling Internat’l – Energy Recovery Each year in Australia, the equivalent of 48 million tyres reach the end of their life, only 10% of these are domestically recycled. from: Report of Hyder Consulting Pty Ltd Domestic and international destination of Australian end-of-life tyres
  • 14. HANMIX the Sample from: Report of Hyder Consulting Pty Ltd Location Passenger Truck OTR Total ACT 1,026,126 152,667 114,262 1,293,055 NSW 19,063,267 7,086,056 4,950,729 31,100,052 NT 551,863 406,578 339,795 1,298,236 QLD 14,031,326 6,528,477 4,644,372 25,204,175 SA 5,002,191 2,094,045 1,458,186 8,554,422 TAS 1,704,154 707,618 515,846 2,927,618 VIC 16,795,660 7,258,905 3,279,931 27,334,496 WA 7,691,668 4,319,984 4,459,170 16,470,822 Total 65,866,257 28,554,331 19,762,291 114,182,879 0 5 10 15 20 25 ACT NSW NT QLD SA TAS VIC WA millions Distribution of tyres in-use by tyre type for each state and territory (2009–10) Passenger Truck OTR ACT 1% NSW 27% NT 1% QLD 22% SA 8% TAS 3% VIC 24% WA 14% Most of tyres in-use distribute in New South Wales, Victoria and Queensland, and only a little percentage distribute in other states and territories.