What is cloud telephony

Cloud telephony
What is it?
Is it useful?

When you are ready to start your new company,
there are many things to think about…
www.exotel.in – Not confidential. Feel free
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What kind of business to start? Maybe you want
to start a manufacturing plant? Textile?
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Retail? Supply chain?

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Or only shoes with a focus on heels?

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You do your calculations, and figure a way to
make money.
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Then go to a bank, or an investor, or a familyfriend, and start the business with some money
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You get your equipment in place and are ready for
the big launch!
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You may even call a celebrity hoping this should
be the icing on the cake
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And you are out there, and ready to serve
customers…
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But, customers don’t turn up by themselves…
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We don’t spend enough time thinking
about lead sourcing

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Your customer is spending 2 hours a day here..

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Or, he/she is watching this...

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Or, there is no power!

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We need to connect to remote customers

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Remote Customers get in touch with your business
through a phone call (or SMS)
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Or through the internet (on your website)

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We know what to do on Internet

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We also know where calls come from..

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Most people start by using the personal phone
number for their company too….Nothing wrong
with that

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But, Cell phones are not designed to run
a business

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When one customer is talking to your employees,
all others get an engaged tone!

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Maybe, your phone ran out of battery?

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Or, there will be no service in the Jungle Resort
you are in...

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Or, when you are sick and you get up, you could
have lost 15 customers!!

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A missed call is a lost customer

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Naturally, you add more phone numbers so you
don’t miss a call, right?

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Very soon, you end up so many numbers..and it
does not help!

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To solve this problem, Some people proceed
towards an EPABX…

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EPABX is hardware, so it costs money

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EPABX is not available in all places. There are last
mile connectivity issues

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And the current bill keeps adding up...

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And, you need power backup (UPS/Inverter) etc

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And there are WIRES involved in this wireless
world...

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All these physical parts mean, it is going to take
time to set up…

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Getting support is a big problem too…

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Someone comes to set up the system once and
then, no one knows what to do with it…

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Your phone system does not expand or contract
based on how your business performs!

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Things can’t be measured: You don’t know how
many calls you got, how many you missed etc!

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It is not mobile: When you go out of your office,
you have to leave your company phone system
behind…
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And if this happens, the lines will get cut.

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Some companies also try the call center. But, less
than 30 seats, call centers are too costly…
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Got suggestions or questions on this
presentation? Mail hello@exotel.in or call
+91-8088919888

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So, if phone became smart-phone,
Can phone numbers become smarter
phone numbers?

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Please welcome cloud telephony

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Some features
• Instant activation of a reliable phone number
• Features for Sales, Marketing, Support and
internal communication
• Functionality like voicemail, Conf bridge etc
• Connectors (to ERP, CRM etc.)
• Solutions (for Retail, E-Commerce, IT etc.)
• Analytics & Insights
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Basic use case
That’s a customer
calling. He saw your
number on the website

That’s another customer

You

Your partner

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How does it fit?
This is cloud telephony
(2500 Rs to 5000 Rs)
150 Rs
Prepaid

18750 Rs per month
EPABX

Per month

750 Rs Postpaid
per month
A few unpopular telco products
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Who does it fit?
• Newly registered companies.
• Existing SMEs with a relatively unknown
phone number.
• Number for newly registered website
• Number for your Adwords account
• Contact details in your Justdial account
• More than 20 phone calls a day or,
• Leads are very costly
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Who does it fit?
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Starting a marketing campaign
Starting a new line of business
Starting a new Operations unit
Automating a business process
Starting a new source of leads based on
voice/sms

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What all can it do?
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Call Recordings
Voicemail
Intelligent routing (Routing, Geo etc)
Load balancing
Reports & Graphs
Conference bridge
IVR
Bulk call marketing
Address book & lists
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How can you use it?
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Collect customer feedback
Segregation of calls based on departments
Loyalty programs
Keeping customers informed
Support number
Sales call monitoring
Budgeting & planning
Marketing ROI measurement
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Cloud Telephony = Better Conversion

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Things to note
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Incoming calls will be charged
Caller-ID is not that of calling party
Needs Smart phone or internet connection
Incoming call uptime is same as operator
SMS from sender-id rather than number
Outbound Caller-ID maybe different

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Got suggestions or questions on this
presentation? Mail hello@exotel.in or call
+91-8088919888

Get your smart phone number at www.exotel.in

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What is cloud telephony

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