Hotels use several strategies to appeal to travelers in the summer season, including being active on social media, cooperating with international bloggers and partners, increasing language capabilities, and optimizing their website. By posting customized content on social media in different languages, hotels can attract target audiences. Partnering with international bloggers and giving them incentives can help hotels gain popularity abroad. Translating websites and materials into popular languages removes barriers for international guests. Updating websites with tools like travel guides helps enhance the guest experience and planning.

1. WHAT HOTELS DO IN
ORDER TO APPEAL TO
THE TRAVELERS?

2. IT IS ALMOST THE BEGINNING OF MAY, WHICH MEANS
THAT THE OFFICIAL START OF THE SUMMER SEASON IS
RIGHT BEHIND THE CORNER! IT IS A GREAT TIME FOR
TRAVEL-RELATED BUSINESSES BECAUSE A LARGE
MAJORITY OF PEOPLE CONSIDER GOING ON HOLIDAY.

3. THE QUESTION IS - WHAT
HOTELS DO IN ORDER TO
APPEAL TO TRAVELERS?

4. IDEA #1:
BEING ACTIVE ON
SOCIAL MEDIA

5. THANKS TO FACEBOOK, INSTAGRAM, TWITTER AND OTHER SORTS
OF SOCIAL MEDIA CHANNELS YOU CAN GAIN A CRUCIAL
KNOWLEDGE WHERE YOUR FOLLOWERS ARE FROM. MAKING USE
OF SUCH INFORMATION YOU CAN START POSTING ‘CUSTOMIZED’
CONTENT TO ATTRACT THE TARGET AUDIENCE IN ACCORDANCE
WITH THEIR NEEDS AND PREFERENCES.

6. YOU CAN BE SPECIFIC AND CREATIVE AS YOU WANT DURING
ADVERTISING, DEPENDING ON WHAT YOUR GOAL IS. AN
EXCELLENT IDEA IS TO START MAKING OCCASIONAL POSTS
IN YOUR POTENTIAL GUESTS’ NATIVE LANGUAGE IN ORDER
TO MAKE STRONGER AFFINITY WITH THEM.

7. BEING ACTIVE ON SOCIAL MEDIA CHANNELS IN
GENERAL, WITH ABUNDANT AND OUTSTANDING
CONTENT, IS ONE OF THE MOST EFFECTIVE METHODS
OF APPEALING TO THE TRAVELERS.

8. WHY?

10. IDEA #2:
COOPERATION
WITH
INTERNATIONAL
PARTNERS OR
BLOGGERS

11. BLOGS AND WEBSITES DEDICATED TO TRAVEL AND HOSPITALITY
INDUSTRY CAN REACH SO FAR TO THE AUDIENCE FROM ALL OVER THE
WORLD. OBVIOUSLY, IT IS WORTH STAYING IN TOUCH WITH THE
CHOSEN ONE WHICH MAY PROVE FRUITFUL.
TRY TO CONVINCE BLOGGERS TO WRITE A REVIEW OF YOUR
PROPERTY, SO AS IT GAINS A POPULARITY IN OTHER COUNTRIES.

12. HOW TO
DO IT?

13. THERE IS A WIDE RANGE OF THINGS YOU CAN OFFER THE
REVIEWERS IN RETURN FOR THEIR WRITTEN ‘ADVERTISEMENT’ OF
YOUR LOCATION. FREE STAY IN YOUR HOTEL, SPECIAL DISCOUNTS,
BRAND PRODUCTS MAY ENCOURAGE THE BLOGGERS TO ESTABLISH
COOPERATION WITH YOUR BUSINESS.

14. WHY SHOULD
YOU MAKE USE
OF BLOGS?

16. IDEA #3:
INCREASING
LANGUAGE
CAPABILITY

17. THE RULE IS QUITE SIMPLE - IF YOUR HOTEL IS
NOT MULTILINGUAL, IT IS A GREAT CHANCE THAT
YOU WILL EXPERIENCE A HIGH NUMBER OF
ABANDONED BOOKINGS.

18. WHY?

19. THE VISITORS PAY ATTENTION TO THE DESIGN OF YOUR
WEBSITE AND THE QUALITY OF THE IMAGES. YOUR WEBSITE
CAN BE PROFESSIONALLY CREATED, HOWEVER, BUT IF THEY
ARE UNABLE TO READ ABOUT YOUR FEATURES IN THEIR OWN
LANGUAGE, THEY WILL QUICKLY BECOME FRUSTRATED, SO AS
THEY WILL DECIDE TO CHOOSE A HOTEL WHICH IS ADJUSTED
TO THEIR LINGUISTIC NEEDS.

20. TRANSLATING YOUR WEB PAGES IS NOT THE ONLY PRIORITY. IN
ORDER TO GIVE INTERNATIONAL GUESTS THE FULL INSIGHT INTO
YOUR OFFER, YOU MAY DESIRE TO RELEASE TRANSLATED
BROCHURES ENDOWED WITH PROPER INFORMATION ABOUT YOUR
LOCATION.

21. YOU CAN ALSO BENEFIT FROM EMPLOYING THE MULTILINGUAL
STAFF. THE PROCESS OF COMMUNICATION BETWEEN YOUR
EMPLOYEES AND GUESTS BEFORE THEIR ARRIVAL WILL SURELY
MAKE THEM FEEL MORE COMFORTABLE.

22. IN GENERAL, THERE ARE NUMEROUS POPULAR LANGUAGES TO
MAKE USE OF IN YOUR HOTEL. HOWEVER, YOU SHOULD USE
GOOGLE ANALYTICS WHICH HELPS YOU MAKE UP YOUR MIND.
THANKS TO THE FOLLOWING KIND OF TOOL YOU HAVE A
UNIQUE OPPORTUNITY TO SEE FROM WHICH COUNTRIES YOU
ARE GETTING THE LARGEST NUMBER OF VIEWS ON YOUR
WEBSITE AND, THEN, FOCUS ON THOSE ASPECTS. SUCH KIND OF
KNOWLEDGE IS ESSENTIAL FOR YOUR HOTEL MARKETING.

23. IDEA #4:
GETTING THE
MOST OUT OF
YOUR HOTEL
WEBSITE

24. A MEANINGFUL MATTER IS TO MAKE SURE THAT YOUR WEBSITE IS
REGULARLY UPDATED AND RESPONSIVE. YOUR HOTEL WEBSITE
SHOULD BE A KIND OF REFLECTION OF THE UNIQUE FEATURES AND
CHARACTERISTICS OF THE PROPERTY.

25. IN SPITE OF THE FACT THAT THE ABOVE-MENTIONED ELEMENTS PLAY
A CRUCIAL ROLE IN APPEALING TO THE TRAVELERS, ONE OF THE MOST
EFFECTIVE WAYS IS TO INTRODUCE TECHNOLOGICAL TOOLS WHICH
FACILITATE AND ENHANCE YOUR GUESTS’ EXPERIENCE, FOR
INSTANCE, A WEBSITE WIDGET SUCH AS OUR.GUIDE.

26. IT IS AN APPLICATION PROVIDING PERSONALIZED TRAVEL GUIDE
WHICH ALLOWS ITS USERS TO EXPLORE THE SURROUNDING PLACES
NEAR THE HOTEL. IT ALSO CONSTITUTES A FACILITATION OF TRIP
ORGANIZATION, FOR EXAMPLE, THE CHOICE OF THE MOST SUITABLE
HOTEL. THE WIDGET ALSO ALLOWS TAKING ADVANTAGE OF ITS
CONTENT IN ORDER INSPIRE POTENTIAL CLIENTS DURING THE
PROCESS OF PURCHASING, AS WELL AS INFLUENCE THEIR PRE-
DEPARTURE PREPARATIONS.

27. THE WIDGET OFFERS NUMEROUS FUNCTIONS AND FEATURES. HOTEL
GUESTS HAVE A CONSTANT ACCESS TO THE MOST SUBSTANTIAL
INFORMATION THANKS TO AN ABUNDANT DATABASE WHICH GIVES AN
OPPORTUNITY FOR PLANNING THE STAY IN ADVANCE.

28. WHAT ELSE
SHOULD
YOU FOCUS
ON?