What Has Happened In The Big Wide World In 2017 & How This Relates To The Audience You Grow
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A lot has happened outside of the B2B world, so far in 2017 (Jan to Aug). However, lets look at how it all relates to the audience you build via a purpose driven approach. From the general election to Heineken, the proof is in front of us, week in week out.
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This document provides guidance on how to stand out from the crowd through effective branding. It discusses that a brand is more than just a logo - it is how a company presents itself through all customer interactions. Developing a memorable brand that customers can identify with and form an emotional connection to is critical for success. The key areas discussed are positioning the business as the respected choice in its industry through education and useful information, and never relying solely on hope to build the brand but rather focusing marketing messages on a targeted audience.
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What Has Happened In The Big Wide World In 2017 & How This Relates To The Audience You Grow
- 1. WHAT HAS HAPPENED IN THE BIG WIDE WORLD IN 2017 & HOW THIS RELATES TO YOU
- 2. IN A NUTSHELL: IT IS ANYTHING THAT GROWS YOUR AUDIENCE & GETS, OR KEEPS, CUSTOMERS. LETS GIVE SOME CONTEXT ABOUT MARKETING TODAY.
- 3. JANUARY Not Trusting Is A Good Trait To Have
- 4. JANUARY Matching What You Sell To What You Believe In
- 5. FEBRUARY Drawing People In By Being Genuine
- 8. APRIL No Connection, We Turn Our Backs
- 9. APRIL No Connection, We Turn Our Backs Old Habits Hard To Break
- 10. MAY Connection, Not Just Creation Is The Glue
- 11. MAY An Interest In A Community, Creates Action
- 13. JUNE You Can Either Grow A Known Audience, Or Have No Audience
- 14. Joining It Up, So People Want To Join In McKinsey Quarterly, July 2017 JULY
- 15. You Can't Take Others For Granted AUGUST
- 16. LETS ROUND UP - can you build, with a responsibility for others? - do you have a point of view where you don't sound the same as everyone else? - can you define who your audience is? - can you do it consistently? - can you come from a place of value, not slip back into product benefit? - can you truly own spaces that are yours?
- 17. 24 | 5 | 18 youarethemedia.co.uk
- 18. Get all this in your in-box every Thursday. bit.ly/mediathurs Twitter/Instagram: markiemasters mark@theidgroup.co.uk theidgroup.co.uk