The document summarizes terms related to social media and technology. It defines terms like big data, BYOD, the cloud, hashtags, memes, mobility, native advertising, return on investment (ROI), social capital, so-lo-mo, trending, trolling, vlogging, virtual private networks (VPNs), and YOLO that are commonly used in discussions around social media, online communities, and technology. The document provides brief explanations and examples for each term to help explain their meaning and usage. It concludes by listing online resources for further information on technology terminology and contact details for the presentation organizers.

1. What are They Talking
About?
Date: Sunday, August 4,
Time: 2:15 PM - 2:45 PM
Hashtag: #ASAE13 SJ2
Martha D. Jack, B.J., M.A.
Director and Head Consultant
eConverse Social Media Consulting
Mandy Stahl
Manager, Social
Communications and Strategy
ASAE

2. Big Data
a collection of data
so large and
complex that it
becomes difficult to
process using
database
management tools.

3. BYOD “Bring Your Own Device”
asking your members to bring their own
tech tools to conferences or allowing
employees to pick their own electronic
devices for the work space.

4. The Cloud (Cloud computing)
refers to the growing
phenomenon of users
who can access their
data from anywhere
rather than being tied
to a particular
machine.

5. CEM/CRM (Customer Experience
Management/Customer Relationship
Management)
A business discipline
designed to identify,
attract, and retain a
company's most valuable
customers. It describes
improved and increased
communication between
a company and its
customers.

6. Crowdfunding/Crowdsourcing
refers to the act of soliciting content, ideas,
skills or funding from online users outside
your organization who collectively help you
solve a problem/raise funds.

7. Digital Inclusion (e-inclusion)
an effort to help people who are not online
gain access with affordable hardware,
software, tech support/information and
broadband Internet service, so they can
begin to use this technology to improve their
lives.

8. Folksonomy
Modern jargon that
refers to an online social
network which is
“taxonomy" of
knowledge organized by
ordinary "folks."

9. Gamification
the use of gaming technology for non-
game applications, particularly consumer-
oriented Web sites and mobile sites, in
order to encourage people to connect with
and use the applications. Gamification
works by making technology more
engaging and by encouraging desired
behaviors (such as performing chores that
they ordinarily consider boring, like filling
out surveys, shopping, or reading Web
sites).

10. Gamification

11. Hashtag (#)
When added to a word or phrase, allows
social media users search for similarly tagged
posts, for example: #wordoftheday. Essentially
turns the word or phrase into a unique
identifier.

12. The Long Tail
refers to the large number of specialized
offerings that in themselves appeal to a
small number of people, however,
cumulatively represent a large market that
can be easily aggregated (and hence
marketed to) on the Internet. The name
comes from plotting best sellers on a
graph; these specialized products trail off
like a long tail that never reaches zero.

14. Meme
Pictures, videos, links, and other content sharing a
similar theme that spread quickly from one person
to another through the Internet.

15. Mobility
A wireless term
for the ability of a
user to access
data while using
a mobile device.

16. Native Advertising
A marketing ploy that
uses "news" articles
which are paid for and/
or created by advertisers
that look like traditional
editorial content, but
come laced with a
marketing message.

17. ROI (Return on Investment)
A business term that measures the
revenue a company generates from an
investment, such as a particular marketing
program.

18. Social Capital
refers to the good will and positive
reputation that flows to a person through
his or her relationships with others in
social networks

19. Social Capital
refers to the good will and positive
reputation that flows to a person through
his or her relationships with others in
social networks

20. So-Lo-Mo (Social, Local, Mobile)
An online
marketing term
used to describe
location-based
services
available on your
smart phone or
handheld device.

21. Synergy
The interaction or cooperation of two or more
organizations, substances, or other agents to
produce a combined effect greater than the
sum of its individual elements: "the synergy
between association and foundation"

22. Trending
Whether it’s a
keyword, search
term or hashtag, if
it’s trending it has
become a trend,
or has been made
popular.

23. Triple Bottom Line “TBL” or
“3BL”
is rapidly gaining
recognition as a
framework for measuring
business performance. It
captures the values that
some organizations
embrace: people, planet,
and profit— that is,
social, environmental
and economic factors.

24. Troll
someone who posts
controversial, inflammatory,
irrelevant or off-topic messages
in an online community, such as
an online discussion forum or
chat room, with the primary
intent of provoking other users
into an emotional response or
to generally disrupt normal on-
topic discussion.

25. Vlogging
a blog that provides a video journal on a
subject rather than just text entries.
Basically it is blogging using video, and
can best be thought of as an online
video diary.

26. VPN
A secure private network that uses the
public telecommunications infrastructure to
transmit data

27. Unconference
A collaborative learning event organized
and created for its participants by its
participants.

28. YOLO
An acronym for “You
Only Live Once”

29. Resources:
www.google.com
www.netlingo.com
http://www.socialbrite.org/sharing-
center/glossary/
www.urbandictionary.com

30. Contact us
Martha D. Jack, B.J., M.A.
eConverse Social Media
Consulting
@mdjack
martha@econversemedia.com
Mandy Stahl
ASAE
@MandyStahl
mstahl@asaecenter.org