SlideShare a Scribd company logo
What are the Benefits of Content
Marketing Funnel
● The content marketing funnel helps
you map your content to your
customer journey.
● Just as they have different goals and
issues at different points in their
journey, so should your content.
What is the Content Marketing
Funnel?
Stages of the Content Marketing Funnel
● Awareness
● Conversion
● Evaluation
● Retention
Top-of-Funnel Content Types
● Blog posts
● Checklists
● Cold emails
● Contests
● Ebooks/guides
● Infographics
● Podcasts
● Postcards
● Press Releases
● Quizzes
● Social media posts
How to Create Your First Content Funnel in
6 Steps
● Do Customer Research. This
is the part everyone tries to
skip.
● Create Your Lead Magnet
First.
● Build a Landing Page.
● Write a Blog Post.
● Email Your List.
● Write Social Media Promo
Pieces.
● Increase website traffic.
● Establish authority and trust.
● Create brand awareness.
● Develop brand personality.
● Connect with your audience.
● Fuel social media and PR.
● Support the conversion funnel.
● Improve conversion rates.
Top Benefits of Content Marketing
Contact Us
● Mailing Address: First DigiAdd LLP,
Cosmos Magarpatta City,
Hadapsar, Pune. 411028
● Phone Number: +91-820-836-8766/ +91-960-
429-8989
● Website: Info@Firstdigiadd.Com
Thank You…

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What are the Benefits of Content Marketing Funnel.pptx

  • 1. What are the Benefits of Content Marketing Funnel
  • 2. ● The content marketing funnel helps you map your content to your customer journey. ● Just as they have different goals and issues at different points in their journey, so should your content. What is the Content Marketing Funnel?
  • 3. Stages of the Content Marketing Funnel ● Awareness ● Conversion ● Evaluation ● Retention
  • 4. Top-of-Funnel Content Types ● Blog posts ● Checklists ● Cold emails ● Contests ● Ebooks/guides ● Infographics ● Podcasts ● Postcards ● Press Releases ● Quizzes ● Social media posts
  • 5. How to Create Your First Content Funnel in 6 Steps ● Do Customer Research. This is the part everyone tries to skip. ● Create Your Lead Magnet First. ● Build a Landing Page. ● Write a Blog Post. ● Email Your List. ● Write Social Media Promo Pieces.
  • 6. ● Increase website traffic. ● Establish authority and trust. ● Create brand awareness. ● Develop brand personality. ● Connect with your audience. ● Fuel social media and PR. ● Support the conversion funnel. ● Improve conversion rates. Top Benefits of Content Marketing
  • 7. Contact Us ● Mailing Address: First DigiAdd LLP, Cosmos Magarpatta City, Hadapsar, Pune. 411028 ● Phone Number: +91-820-836-8766/ +91-960- 429-8989 ● Website: Info@Firstdigiadd.Com