SlideShare a Scribd company logo
•Stated need
•Real needs
•Unstated needs
•Delight needs
•Secret needs
What are some core marketing concepts?
What are some core marketing concepts?
What are some core marketing concepts?

More Related Content

More from Sameer Mathur

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneBlue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Sameer Mathur
 
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Discipline of Market Leaders by Michael Treacy and Fred WiersemaThe Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
Sameer Mathur
 
To Sell Is Human by Daniel Pink
To Sell Is Human by Daniel PinkTo Sell Is Human by Daniel Pink
To Sell Is Human by Daniel Pink
Sameer Mathur
 
How Will You Measure Your Life by Clayton Christensen
How Will You Measure Your Life by Clayton ChristensenHow Will You Measure Your Life by Clayton Christensen
How Will You Measure Your Life by Clayton Christensen
Sameer Mathur
 
Purple Cow by Seth Godin
Purple Cow by Seth GodinPurple Cow by Seth Godin
Purple Cow by Seth Godin
Sameer Mathur
 
Positioning The Battle For Your Mind by Al Ries & Jack Trout
 Positioning  The Battle For Your Mind by Al Ries & Jack Trout Positioning  The Battle For Your Mind by Al Ries & Jack Trout
Positioning The Battle For Your Mind by Al Ries & Jack Trout
Sameer Mathur
 
Buyology by Martin Lindstrom
 Buyology by Martin Lindstrom Buyology by Martin Lindstrom
Buyology by Martin Lindstrom
Sameer Mathur
 
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars
Sameer Mathur
 
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding (MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
Sameer Mathur
 
Yashmehrotra
YashmehrotraYashmehrotra
Yashmehrotra
Sameer Mathur
 
BRAND AND BRANDING
BRAND AND BRANDING BRAND AND BRANDING
BRAND AND BRANDING
Sameer Mathur
 
Three Questions You Need to ask About Your Brand
Three Questions You Need to ask About Your BrandThree Questions You Need to ask About Your Brand
Three Questions You Need to ask About Your Brand
Sameer Mathur
 
Yash mehrotra iit_bhu
Yash mehrotra iit_bhuYash mehrotra iit_bhu
Yash mehrotra iit_bhu
Sameer Mathur
 
Brands vs Private labels
Brands vs Private labelsBrands vs Private labels
Brands vs Private labels
Sameer Mathur
 
One thing you must get right
One thing you must get rightOne thing you must get right
One thing you must get right
Sameer Mathur
 
Starbucks case study
Starbucks case studyStarbucks case study
Starbucks case study
Sameer Mathur
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
Sameer Mathur
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
Sameer Mathur
 
Disney consumer product marketing nutrition to children
Disney consumer product   marketing nutrition to childrenDisney consumer product   marketing nutrition to children
Disney consumer product marketing nutrition to children
Sameer Mathur
 
UnME jeans case study
UnME jeans case studyUnME jeans case study
UnME jeans case study
Sameer Mathur
 

More from Sameer Mathur (20)

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneBlue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
 
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Discipline of Market Leaders by Michael Treacy and Fred WiersemaThe Discipline of Market Leaders by Michael Treacy and Fred Wiersema
The Discipline of Market Leaders by Michael Treacy and Fred Wiersema
 
To Sell Is Human by Daniel Pink
To Sell Is Human by Daniel PinkTo Sell Is Human by Daniel Pink
To Sell Is Human by Daniel Pink
 
How Will You Measure Your Life by Clayton Christensen
How Will You Measure Your Life by Clayton ChristensenHow Will You Measure Your Life by Clayton Christensen
How Will You Measure Your Life by Clayton Christensen
 
Purple Cow by Seth Godin
Purple Cow by Seth GodinPurple Cow by Seth Godin
Purple Cow by Seth Godin
 
Positioning The Battle For Your Mind by Al Ries & Jack Trout
 Positioning  The Battle For Your Mind by Al Ries & Jack Trout Positioning  The Battle For Your Mind by Al Ries & Jack Trout
Positioning The Battle For Your Mind by Al Ries & Jack Trout
 
Buyology by Martin Lindstrom
 Buyology by Martin Lindstrom Buyology by Martin Lindstrom
Buyology by Martin Lindstrom
 
(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars(MBASkills.IN) Book summary: All Marketers Are Liars
(MBASkills.IN) Book summary: All Marketers Are Liars
 
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding (MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
(MBASkills.IN) Book Summary: 22 Immutable Laws of Branding
 
Yashmehrotra
YashmehrotraYashmehrotra
Yashmehrotra
 
BRAND AND BRANDING
BRAND AND BRANDING BRAND AND BRANDING
BRAND AND BRANDING
 
Three Questions You Need to ask About Your Brand
Three Questions You Need to ask About Your BrandThree Questions You Need to ask About Your Brand
Three Questions You Need to ask About Your Brand
 
Yash mehrotra iit_bhu
Yash mehrotra iit_bhuYash mehrotra iit_bhu
Yash mehrotra iit_bhu
 
Brands vs Private labels
Brands vs Private labelsBrands vs Private labels
Brands vs Private labels
 
One thing you must get right
One thing you must get rightOne thing you must get right
One thing you must get right
 
Starbucks case study
Starbucks case studyStarbucks case study
Starbucks case study
 
Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
 
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHUDOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
DOVE: EVOLUTION OF A BRAND BY JEET PAREKH IIT BHU
 
Disney consumer product marketing nutrition to children
Disney consumer product   marketing nutrition to childrenDisney consumer product   marketing nutrition to children
Disney consumer product marketing nutrition to children
 
UnME jeans case study
UnME jeans case studyUnME jeans case study
UnME jeans case study
 

Recently uploaded

The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
NapierPR
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Ibrandizer
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
SunTec India
 
What is digital marketing And why is it used?
What is digital marketing And why is it used?What is digital marketing And why is it used?
What is digital marketing And why is it used?
125albina
 
How to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth InteractiveHow to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth Interactive
Blue Atlas Marketing
 
Why People Fail in Network Marketing Business
Why People Fail in Network Marketing BusinessWhy People Fail in Network Marketing Business
Why People Fail in Network Marketing Business
Harish Kumar
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
markmargaret23
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
travisomalana
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 

Recently uploaded (20)

The Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing MeasurementThe Good the Bad and The Ugly of Marketing Measurement
The Good the Bad and The Ugly of Marketing Measurement
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdfMastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementEnhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify Management
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
What is digital marketing And why is it used?
What is digital marketing And why is it used?What is digital marketing And why is it used?
What is digital marketing And why is it used?
 
How to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth InteractiveHow to Make Your Trade Show Booth Interactive
How to Make Your Trade Show Booth Interactive
 
Why People Fail in Network Marketing Business
Why People Fail in Network Marketing BusinessWhy People Fail in Network Marketing Business
Why People Fail in Network Marketing Business
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to KnowQuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 

What are some core marketing concepts?