The document discusses different types of digital marketing and how they can be used. It identifies 12 common digital marketing tools: content marketing, SEO, email marketing, social media marketing, paid advertising, instant message marketing, affiliate marketing, influence marketing, mobile marketing, video marketing, audio marketing, and virtual reality marketing. For each tool, it provides a brief explanation of how marketers can use it to drive sales and increase engagement with customers.

1. What are Different Types of Digital Marketing and How To Use Them

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● Digital marketing is a broad term that covers many tools
and practices
● In a world which is rapidly moving towards the digital
transformation of every industry, marketers often find
themselves in need of coming up with tools in the digital
space to stay relevant and sell
● Digital marketing is one the most successful and adapted
practices by brands, businesses and individuals alike
● Hire digital marketing experts from India who excels in
all forms of digital marketing expertise such as content,
social media, email marketing etc

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It is evident and expected that the digital marketing field will continue to expand and evolve.
Some successful and key digital marketing tools today are:
● Content Marketing
● SEO (Search Engine Optimization)
● Email Marketing
● Social Media Marketing
● Paid Advertising
● Instant Message Marketing
● Affiliate Marketing
● Influence Marketing
● Mobile Marketing
● Video Marketing
● Audio Marketing
● Virtual Reality Marketing

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Let Us Understand Now How Each of These Tools are
Used by Marketers to Drive Sales and Increase
Engagement
Content Marketing
● A strong content base helps brands establish trust and
confidence among their target consumers
● Content that is informative, easy to comprehend and
insightful helps customers make their buying decision
quickly
● Content marketing is used in various forms as per the
need of your business or brand. For ex - Blogs,
infographics, articles, microblogs, social media content,
SEO content, etc.

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SEO Marketing
● SEO has created a niche for itself, it primarily
functions and works on keywords
● Content is designed after taking into consideration
target keywords, which then help your content to
appear at the top of search engine result pages
● It is ever-changing, evolving and has proven to be
one of the most effective digital marketing tools
today

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Email Marketing
● It is one of the most effective means of marketing
when used strategically
● It is a channel to communicate with customers and
engage them in the marketing funnel
● Instant Message Marketing
● It allows customers to establish direct contact with
the brand or business
● Easiest way to keep them updated on offers,
discounts, sales, new collections, etc.
● Almost all messaging and social media apps have an
instant message option, which brands can explore
and optimize for customer engagement

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Affiliate Marketing
● It is a means by which content producers that are
relevant to your brand are roped in to promote your
product or service
● The content producer’s individual followers as well as
your brand’s followers are targeted simultaneously and
the content producers are paid for each conversion
Influence Marketing
● A popular means of marketing today, it is a method to
strategically create content and visuals to engage
consumers and increase credibility
● Brands can depend on the influencer’s reach and ability
to sell your product / service in the most subtle, effective
and creative ways

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Mobile Marketing
● It is one of the most crucial and mandatory tools of
marketing today
● Customers need brands to be communicative and
responsive to their queries
● Instant messaging, apps, SMS are some ways of mobile
marketing today
Video Marketing
● Video marketing is the most effective method of
reaching maximum customers
● It is not only engaging but also time-saving to show
content in an informative and creative way

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Audio Marketing
● Podcasts and video voice overs are slowly gaining
momentum
● Once the target audience is clear to you, podcast shows
and episodes are designed to engross consumers in
engaging and thought-provoking conversations
Virtual Reality Marketing
● It provides audiences an immersive experience for the
product/brand
● It can have a strong impact on the target audience
● This form can be seen as the future of digital marketing and
it is one of the most impactful ways so far.

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