Typography - A Key Element in Graphic Design

Typography - A Key Element in
Graphic Design

www.virtualemployee.com sales@virtualemployee.com (+1)8776978006
What is Typography and Why is it Important?
❏ Wikipedia describes typography as “the art and technique of
arranging type to make written language legible, readable and
appealing when displayed”.
❏ Based on this definition, we can say that the perfect design is
not just about images, structures, shapes and blending, but
also a lot about typography.
❏ It’s important for good graphic designers to master the art of
typography in order to help their clients’ business grow.

So How Can We Improve Our Typography?
1. Avoiding Too Many Fonts
❏ As a graphic designer, you are full of creativity, and want to
showcase your skills in the most vivid ways possible, but it’s
important to draw a line – that’s the difference between an
amateur and experienced designer.
❏ While you can experiment with different fonts quite
luxuriously, you should avoid doing so in the same page.

2. Ensuring Correct Spacing and Grouping
❏ To rank 10 on 10 on the readability radar, you must pay a lot of
attention on the spacing and grouping of the content.
❏ The space between all the letters, the space between two lines
or pictures, and the space between all the words should be
exactly similar, or else you will lose your marks immediately.
❏ Also make sure that the groups a particular sentence is broken
into make sense for the readers.

3. Cross-Checking for Proper Alignment
❏ If your text and pictures are not aligned properly, the
chances of your design to retain the attention of
customers for long would be very bleak.
❏ Not only will it make your content look cluttered, but
the essence of the whole message behind it will also
be lost.
❏ This is certainly a very small point, but plays a great
role in improving your typography, and get your
designs approved in the very first go.

4. Choosing the Right Font Type and Size
❏ Just some time back, the trend of using decorative fonts
was in commotion, but over the time, people have
grown fonder for simplicity.
❏ Today, simple fonts that are easy to read from afar are
preferred over the overly stylish ones as they seldom do
the trick.
❏ And just because you want the onlookers to focus on a
particular area, methods like playing rigorously with the
font size should be refrained from.

5. Focusing on Colour Theme and Overall Readability
❏ So, you created the perfect design, but due to the wrong
colour theme choice or a brand logo backdrop, it’s
readability is adversely affected.
❏ Won’t you feel so demotivated if the design that you
came up with didn’t do well on the hoarding or a social
media platform it was meant for?
❏ Thus, paying attention to these aspects is also a very
important and inseparable part of the process.

5. Focusing on Colour Theme and Overall Readability
❏ Doesn’t it feel like there are too many pointers to consider?
❏ Do you feel burdened with your organization’s graphic
design requirements, but shy away from hiring a
professional resource due to financial reasons?
❏ Why would you do everything on your own when you can
hire dedicated graphic designer from India, and get quality
designs at around 70% lesser cost? Contact Virtual Employee
and hire dedicated graphic designer from India today!

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Virtual Employee
www.virtualemployee.com
Breakwater Marketplace, 91 Camden Street,
Suite 312, Rockland, ME, USA
(+1) 877-697-8006
sales@virtualemployee.com

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Typography - A Key Element in Graphic Design

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