What about Webvitality ?

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The document discusses key topics relating to web vitality and marketing strategies for companies. It notes that all companies experience ups and downs, and that the best ideas can come from listening to employee and customer feedback. It also stresses that companies must understand their customers' needs to stand out from competitors. Finally, it defines web vitality as strategic marketing, performance analysis, and acquiring loyalty and traffic in a way that increases a company's identity and visibility through a good user experience.

All companies have up and down periods during their activity #1 Up & down

All these companies have one point in common : the care care about their users ’ feedback #1 Up & down

« The effectiveness does not depend on the size of the business but the professionalism of the men who compose it » (Didier Mériaux, French good guy !) #2 Best ideas could come from your team !

Regarding their positions, all your team members are naturraly awake around their know-how #2 Best ideas could come from your team !

#3 You are not alone on the market OMG !! Gosh, I ’ m not the only one company to provide this service

#3 You are not alone on the market OMG !! What ’ s the difference between my offer and an other one ?

#3 You are not alone on the market OMG !! What are my customers ’ needs and how to satisfy them?

#3 You are not alone on the market OMG !! Are you sure to listen the feedback of my customers ?

#3 You are not alone on the market OMG !! Are my partners the good ones?

Regarding your objectives, you have to select a suitable tool ! #4 Tools to reach your objectives

Visibility Ads, SEO, SEM, optin,… #4 Tools to reach your objectives

Acquiring mailing, games, clic factory,… #4 Tools to reach your objectives

User experience design, usibility, user testing… #4 Tools to reach your objectives

Engage conversation feedback platform, FanPage Facebook, Twitter … #4 Tools to reach your objectives

#5 So What is Web Vitality ? Webmarketing ≠ Webvitality Strategic marketing Performance analysis Traffic acquiring Loyalty } Results of marketing campaign + Perception of your identity & loyalty by fans or users

#5 So What is Web Vitality ? The expression of ideas and on the internet ! resources which allow you to increase your identity and your visibility

L ’expérience utilisateur To go further… Damien Anfroy – 29 years old / DAWA Agency MA Usability and webdesign 2003 - CANADA World Wide Product Manager Tom ’ s Guide & Tom ’ s Hardware (2006-2009) Founder of DAWA (since Februar 2010) Blog : http://blog.dawa.fr www.facebook.com/agencedawa Twitter : @DamienAnfroy

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What about Webvitality ?

1. What about Web Vitality #5 key facts

2. All companies have up and down periods during their activity #1 Up & down

3. Wrong times :( #1 Up & down

4. Clust, Alapage, Lycos …

5. #1 Up & down Good times ;)

6. Google, Facebook, Twitter…

7. All these companies have one point in common : the care care about their users ’ feedback #1 Up & down

8. « The effectiveness does not depend on the size of the business but the professionalism of the men who compose it » (Didier Mériaux, French good guy !) #2 Best ideas could come from your team !

9. Regarding their positions, all your team members are naturraly awake around their know-how #2 Best ideas could come from your team !

10. By example, Google employees have 20% freetime job to work on personal projects More about brand-utility ? #2 Best ideas could come from your team !

11. #3 You are not alone on the market OMG !! Gosh, I ’ m not the only one company to provide this service

12. #3 You are not alone on the market OMG !! What ’ s the difference between my offer and an other one ?

13. #3 You are not alone on the market OMG !! What are my customers ’ needs and how to satisfy them?

14. #3 You are not alone on the market OMG !! Are you sure to listen the feedback of my customers ?

15. #3 You are not alone on the market OMG !! Are my partners the good ones?

16. Regarding your objectives, you have to select a suitable tool ! #4 Tools to reach your objectives

17. Visibility Ads, SEO, SEM, optin,… #4 Tools to reach your objectives

18. Acquiring mailing, games, clic factory,… #4 Tools to reach your objectives

19. User experience design, usibility, user testing… #4 Tools to reach your objectives

20. Engage conversation feedback platform, FanPage Facebook, Twitter … #4 Tools to reach your objectives

21. #5 So What is Web Vitality ? Webmarketing ≠ Webvitality Strategic marketing Performance analysis Traffic acquiring Loyalty } Results of marketing campaign + Perception of your identity & loyalty by fans or users

22. #5 So What is Web Vitality ? The expression of ideas and on the internet ! resources which allow you to increase your identity and your visibility

23. L ’expérience utilisateur To go further… Damien Anfroy – 29 years old / DAWA Agency MA Usability and webdesign 2003 - CANADA World Wide Product Manager Tom ’ s Guide & Tom ’ s Hardware (2006-2009) Founder of DAWA (since Februar 2010) Blog : http://blog.dawa.fr www.facebook.com/agencedawa Twitter : @DamienAnfroy

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