What About Semiotics?
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Semiotics is a methodology that analyzes communication codes, their implicit meanings and effectiveness in spreading value systems. It helps discover hidden meanings in words, images, symbols in a specific cultural/social context. Semiotics can be applied to any text to understand the communicated meaning through different codes. It represents an essential analysis tool during research phases to understand not just what is said, but also what is not said explicitly. Semiotics is useful for in-depth consumer insights and brand identity/positioning in competitive scenarios.
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What About Semiotics?
- 1. WHAT SEMIOTICS? ABOUT [email_address]
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