Aericon Overview

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Aericon Overview

  1. 1. Àir . l . côn (aero - the airicon - to look like
  2. 2. a b c d e f g h i j k l m n o p q r s t u v w x y z
  3. 3. Aericon is a full service digital marketingagency headquartered in Boston, MA.We provide integrated strategy, creativeand technology services to deliver resultsoriented agile digital marketing programs.
  4. 4. What we dodigital marketing, communication web, mobile and Facebook appsstrategy social media operationsux design, technology services optimized landing pageslead generation, customeracquisition creative content, video, copywriting, games, contestssearch engine optimization online learning and presentations
  5. 5. ResultsOrientedLeanMarketing
  6. 6. Our ApproachOptions Tactics Outcomes Leads Clicks/Actions Subscribers Referrals SEO Sales/Revenue
  7. 7. FeaturesMatrixScorecard
  8. 8. All businesses, no matter what theymake or sell, should recognize thepower and financial value of gooddesign.
  9. 9. Market Maturitytechnology features experience
  10. 10. Sturgeon’s Law 90% of everything is crap!Theodore Sturgeon
  11. 11. Kano Model • Three vectors: Performance payoff, basic expectations, and excitement generators • Have to meet basic expectations before excitement generators will work • Over time, excitement generators become basic expectationsThe Kano model is a theory of product development and customer satisfaction developed in the 80s by Professor Noriaki Kano.
  12. 12. Optimization
  13. 13. Conversion Optimization
  14. 14. influencing influencers The diffusion of innovations according to Everett Rogers
  15. 15. freeDigital Marketingand Social MediaAssessment
  16. 16. assessmentIntake Prep Workshop Preliminary Review of existing Review critical Research marketing and brand fixes elements Q&A - Business Enhancements objectives, past Competitive Analysis Brand performance, Needs Assessment recommendations competitors Ideation/ Campaign ideas Brainstorming PPT Deck
  17. 17. Aericon is a full service digital marketing agency headquartered in Boston, MA.Dean Whitney 617-379-6769 We provide integrated strategy, creative and technology services to deliver results oriented agile digital marketing programs.@deanwhit dwhitney@aericon.com www.aericon.com HEADQUARTERS 60 State Street, Suite 700 Boston, Massachusetts 02109 Toll free: +1 (800) 960-0553 Fax: +1 (617) 379-6276 WEST COAST 800 W. El Camino Real, Suite 180Peter Thornton 617-379-6769 Mountain View, CA USA 94040 Phone: + 1 (650) 453-2050 Fax: + 1 (650) 318-5345@aericon pthornton@aericon.com ASIA/PACIFIC Four Seasons Towers 8 Finance Street, Suite B1907 Central, Hong Kong S.A.R., PR China P: + 852 8175 8105 F: + 852 8175 8106

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