Our values guides us every day in our operations.

1. www.whaleau.com
OUR VALUES
WHALE LOGISTICS AUSTRALIA
DEC 2017

2. www.whaleau.com
OUR COMPANY
Founded in 2006, Whale Logistics has built
an enviable reputation as the leading
provider of innovative and cost effective
supply chain solutions throughout the Asia
Pacific region.
VISION
Our vision is to be a leader in our space, with
a particular focus on digital-focused supply
chain solutions. We want to be known for
our personalized service, our innovative
solutions, and commitment to excellence,
empowerment, and innovation.
VALUES
Our values are simple – we empower our
employees so in turn they are able to
empower our customers. We take a
partnership approach to business and are
not afraid to take risks.
MISSION
Our mission is to help Australian businesses
create lean, seamless supply chains, giving
them control and complete visibility of the
importation process, in real time and on one
single platform.

3. WE TAKE OWNERSHIP
WE TAKE PRIDE IN WHAT
WE DO
WE DELIVER IRRATIONALLY
GOOD SERVICE THROUGH
PASSION
WE BELIEVE IN
EMPOWERING PEOPLE
WE KNOW WHAT OUR
CUSTOMER NEEDS AND WANTS
WE ARE OUR OWN
PRODUCT
At Whale, we are the brand, and
we are the service that helps our
customers. Our product is
customer-focused, tailored, and
technology-driven.
We are representatives of our
customers; we are their partners,
and we take responsibilities for
our work standards.
When it comes to supply chain, no one is
as passionate and motivated as us. We
have years of knowledge and experience
yet strive to always learn to be better.
Our team is the vital link in our
operation and we actively recruit
the industry’s best and brightest
to ensure we are able to deliver
unrivalled expertise and service.
We take pride in our innovative
solutions and personalised service that
enable our customers to stay ahead of
the pack.
We delight our customers by knowing
and acting on what they need most.
We have a customer first mindset that
pioneers our excellence in the
industry.
WHALE SERVICE

4. ONE WHALE
Together we
succeed for
Whale and
our
Customers
Together we
respect,
support, and
nurture each
other
Together we
are a team
Together we lead
and learn from
each other in
innovation,
service and
knowledge
ONE FAMILY
TOGETHER
WE ARE
WHALE

5. With daring to
be different
and we
question the
status quo
With passion
and purpose
With
Technology
With creative
ways of
thinking and
pushing
boundaries
WHALE INNOVATES
With
customer 1st
attitude

6. WHALE
MAKESIT
HAPPEN
When others cannot
When achieving the best
outcome is the only option
If it’s to be, it’s up to me
When others don’t know
how to
When we are in
unchartered waters

7. For our customers and
suppliers
WHALE CARES
For our environment,
and future
For our community,
and those who cannot care
for themselves
For our people, their
families and each other

8. www.whaleau.com.au
OUR VALUES
WHALE LOGISTICS AUSTRALIA
DEC 2017