HOSTING is dedicated to creating the best team in the industry!

1. Field Guide

2. WELCOME TO OUR BRAND

3. FROM OUR LEADERS
Dear HOSTING Team,
We want to take this opportunity to welcome you aboard. This is truly an exciting time
in our industry and specifically, for our company.
Our new brand is a significant milestone at HOSTING. We’re shifting the traditional
hosting paradigm by offering something our competitors don’t: The best customer
experience for mid-size enterprises running mission critical applications in the cloud,
supported by the industry’s best team.
HOSTING is built on a foundation of enterprise-class technologies; we don’t settle for
commodity infrastructure. But we also know that technology alone does not provide
outstanding products and services. Smart, innovative, empowered people hold the key
to our success.
This new voyage all starts with you. A brand brings outside what’s being lived inside.
Together, with a clear growth strategy, strong cultural values and a commitment to
cultivate the best team in the business, HOSTING is guiding its customers true north.
We’re glad you’re a part of our journey.

5. THE COMPASS ROSE
we are guides | we are navigators | we are leaders
| we are explorers | we help chart the course | we
know the clear path | we offer direction | we are a
beacon | we see the way through | we are innovators
| we set the heading | we offer fresh perspectives |
we’re here to help | we live to serve | we know the
way | we find the answers | we are true north | we’re
a trusted partner on the journey of business | we
rise to any challenge | we know the world isn’t flat |
we’ve been there | we’ll go to the ends of the earth
for our customers

6. WE’RE ON A GREAT JOURNEY

7. THE ADVENTURE BEGINS
Art Zeile and Joel Daly have (literally) shared an office since 1992. Paired together
in the Air Force to lead a major contract negotiation, they immediately clicked. After
serving together on several other projects, their partnership was solidified.
During the 1990’s, Art and Joel traded their military uniforms for civvies running several
successful businesses together, all the while growing their shared passion for building
companies on the forefront of new technologies. As Joel explains, “There are few times
in history when technologies have changed the world and we’ve been fortunate to be a
part of that.”
In 2008, Art and Joel worked with investors to acquire the strong regional web hosting
player, HostMySite.com, which had been in business since 1997. In 2009, HostMySite
purchased Hosting.com, took on the Hosting.com name, and relocated from Newark to
Denver. That same year, the company launched its first public cloud offering, making
HOSTING one of the earliest service suppliers of cloud. With the acquisition of Neospire
in 2011 the company grew in size, expertise and service offerings. Today, HOSTING
owns and operates six data centers across the United States in Denver, Newark, Dallas,
Louisville, Irvine and San Francisco.

8. THE STUFF WE’RE MADE OF

9. These are the building blocks of our brand.
3 words that direct us in EVERYTHING we do.
GUIDE
We orient our customers on their business journey. We educate, lead, and proactively
map out the path to help them navigate the technology landscape towards success.
PRINCIPLES
We are led by a higher set of customer experience principles that allow us to serve well;
consistently, proactively and purposefully. These principles are what keep us on the
right course.
REVOLUTION
Technology is constantly changing and evolving. We continually look for revolutionary
technologies that move us and our customers forward.

10. BUSINESS IS OUR ADVENTURE

11. WHERE WE’RE GOING
Our mission is to serve as a guide to our customers. They are often on a new kind of
business journey; an adventure that can be fraught with pitfalls and unforeseen dangers.
We help our customers avoid those pitfalls and plan for the dangers. We prepare them in
advance to avoid reactive emergencies so they can reach the summit.
We provide valuable services through a life cycle approach to managed cloud hosting.
We develop a trusted partnership and clear path that helps customers design, build,
migrate, manage and protect their IT assets. We serve the needs of our customers by
leveraging the strength of our proven approach, our infrastructure and our people.

12. WHATEVER IT TAKES

13. WE HAVE A PURPOSE
SERVE
This is our promise to ourselves and our customers. It’s a broader business philosophy
on how we interact with everyone. How can we help? How can we make their journey
better? When it comes down to it, it speaks to our business in a literal sense. We
are a service provider, and we physically serve our customers’ applications. It also
encapsulates our Golden Rule to treat everyone like a VIP customer.
We believe that our business is about much more than delivering services. It’s about
learning, planning, growth, inspiration and partnership. Being a business partner, rather
than just a hosting vendor, challenges us to listen, learn and grow. We must be able to
deliver our products. On top of that, we believe that being forward-thinking, proactive
and innovative in our solutions allows us to serve our customers better by identifying
and removing obstacles. When we do that, we become a catalyst for our customers’
success, allowing them the latitude to do what they do best.

14. INTEGRITY
DEPENDABILITY
OUR GOLDEN RULE
MOTIVATION
INNOVATION
PASSION

15. WHAT WE’RE ABOUT
Our company culture is built upon a set of values that keeps us on course. We know that
as a service company, our direction is our client’s direction and our goal is to keep their
business moving toward its destination. Our values keep us grounded, real, focused, and
worthy of our customers’ belief in us. They remind us of who we aim to be every day.
Communicate honestly and openly in as straightforward a manner as possible
We’ve got your back and want you to know we are here for you
We treat everyone we interact with like a VIP customer
Take challenges head on, with a can-do attitude and a solution oriented attitude
Embrace change and look to innovate at every opportunity
Work hard, play hard
Our goal is to be a collaborative, intelligent and inspiring partner; one our customers
can’t live without and one they enjoy bringing along on their quest.

16. TAKING OUR OWN PATH

17. A WORLD APART
How are we different? We are leaders, not followers. We bring knowledge and experience
to guide our customers on their voyage. We strive to hire the best people in the business.
And we’re committed to empowering you by providing the tools to help you excel and
help our customers succeed. We are process oriented. The ITIL framework is at the core
of our business structure because we know that while speed and agility are important,
the right methodology is essential. We strive to do it right the first time by following a
proven approach to service delivery.
WE ARE NOT
A server company
A systems integrator
A traditional web host
A company that sacrifices its values to get the deal
Just a “fix it when it breaks” company
An oversized service conglomerate
A bureaucratic machine
Order takers
Like anyone else

18. ASCENDING TO NEW HEIGHTS

19. WHO WE SERVE
Our customers are enterprise companies with an adventurous spirit but know they
can’t do it alone. They understand that, for their business, they need a guide to help
them navigate the complicated landscape of IT planning and infrastructure. They are
looking for someone to not only provide the tools but also the plan that helps them get
to their destination.
Our customers are progressive, comfortable with virtualization, no stranger to
collaboration with outside partners, aggressive about growth, and may be working with
shrinking budgets amidst growing IT demands.
Our customers are leaders. They are interested in preparing for the future and seek our
expertise to help them blaze a trail to success.

20. NEVER FORGET

21. WE SEE IT CLEARLY
We provide the best customer experience for mid-size enterprises
running mission critical applications in the cloud, supported by the
industry’s best team.

22. BE THE BEST GUIDE
YOU CAN BE

23. OUR BRAND IS IN YOUR HANDS