Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
NEPEAN Rebranding2012
Our Brand Journey..... Nepean is currently undergoing rebranding and reorganisation to better reflect our strengths as a l...
Why are we rebranding?To take advantage of unprecedented growth & opportunity in Mining, Infrastructure andTransportTo ful...
Why are we rebranding?NEPEAN is in a privileged position with a well established footprint as a significantAustralian manu...
What’s involved ?•   It’s not just about the logo it’s about our actions, behaviours, values and how    we work together• ...
Re-organisation & RebrandingNepean is now re-organised into fourdivisions:• Engineering & Innovation• Mining• Building & I...
Divisions & BusinessesNEPEAN Mining               NEPEAN Engineering & Innovation • Conveyors                 • Machining ...
You will see our new brand everywhereRecognition means opportunity       We must now protect, promote and look after our b...
To Win We Must Have;   Stronger Customer Focus   Superior Project Management   Better Business Integration (Systems, Behav...
What Will This MeanCustomersOur customers achieve success by delivering quality products and services to meetmarket needs....
SuppliersOur suppliers benefit from our success. They have the opportunity to be a valuedpart of the most innovative engin...
We belong to the corporate brand
What Will This Mean•   Our name changes from Nepean Group to NEPEAN•   We no longer use the word GROUP•   Our brand change...
How will we measure our success?•   Our customers choose us over our competitors•   Our people prefer to work with Nepean ...
Creating a culture of success!•     We are proud of our heritage and history and we speak confidently as one     aligned t...
Creating a culture of success!•Our people are respectful of the needs and aspirations of our clients, stakeholders, busine...
We Value!People• We value, respect and build trust with our employees, customers, suppliers and   stakeholders, by doing w...
We Value!Performance•   As stream specialists we deliver superior outcomes that create value for all stakeholders•   Excep...
What we need you to rememberWhat’s different about Nepean?InnovationSpecialisationDedicationHow will we measure our succes...
What’s Your Role?•   It’s not just about the logo it’s about our actions, behaviours, values and    how we work together• ...
Thankyou for your involvement    Also Available – NEPEAN DVD Movie
Rebranding
Upcoming SlideShare
Loading in …5
×

Rebranding

1,184 views

Published on

Published in: Business, Technology
  • Be the first to comment

Rebranding

  1. 1. NEPEAN Rebranding2012
  2. 2. Our Brand Journey..... Nepean is currently undergoing rebranding and reorganisation to better reflect our strengths as a large Australian engineering and manufacturing enterprise able to participate fully in the mining infrastructure growth taking place in Australia.
  3. 3. Why are we rebranding?To take advantage of unprecedented growth & opportunity in Mining, Infrastructure andTransportTo fully leverage the capability and knowledge to generate superior returnsTo offer our people the opportunity to be part of a larger and more successful businessMost customers are not aware of our total potential offeringOur customers are global and not just local, especially in MiningEmployees, technology partners, banks, investors, suppliers did not see Nepean ashaving an attractive plan or strategy
  4. 4. Why are we rebranding?NEPEAN is in a privileged position with a well established footprint as a significantAustralian manufacturer and supplier to this sector.The forecast growth in the Australian production of metals and minerals is 19% betweenFY10 & FY14, supporting a project pipeline of $320billion of which $105 billion isalready committed.However, it’s not all mining! Capital expenditure on Australia’s civil infrastructure hasrapidly expanded over the last decade as a result of strengthening commoditiesdemand, a growing population and the rebuilding of the nation’s capital stock. Annualcapital expenditure on Australian infrastructure has grown from $28bn in 2000 to $81bnin 2010 expected to increase to $132bn by 2014.
  5. 5. What’s involved ?• It’s not just about the logo it’s about our actions, behaviours, values and how we work together• It will help shape our future• Ultimately it will lead to creating greater value for all the stakeholders• It defines who we are and how we do business• It will affect the way we do business• Our transition starts today and you have a key role to play
  6. 6. Re-organisation & RebrandingNepean is now re-organised into fourdivisions:• Engineering & Innovation• Mining• Building & Infrastructure• Transport
  7. 7. Divisions & BusinessesNEPEAN Mining NEPEAN Engineering & Innovation • Conveyors • Machining • Longwall • Fabrication • Power & Electronics • Sheet Metal • Gas Management • Tool Making • Site Services • Design & Project ManagementNEPEAN Transport NEPEAN Building & Infrastructure • VIS Service Automation • Steel Structures • Bliss-Fox , GSE • Galintel® Galvanised Steel Lintels • Portable Light Towers • Weldlok® Grating, Handrail, Drainage • Agrowplow® Soil Care • Mastermesh® Perforated & Expanded • Hot Dip Galvanising
  8. 8. You will see our new brand everywhereRecognition means opportunity We must now protect, promote and look after our brand
  9. 9. To Win We Must Have; Stronger Customer Focus Superior Project Management Better Business Integration (Systems, Behaviour, Frameworks) Passionate People Innovation “New Products & Services” Automation “Technology Advantage” Engineering Excellence Strong Margins Funding Ongoing Reinvestment Global Partnerships Globally Competitive Manufacturing and Sourcing
  10. 10. What Will This MeanCustomersOur customers achieve success by delivering quality products and services to meetmarket needs. Nepean feeds business success by creating the most innovative andbest quality engineering solutions for customers.EmployeesNepean employees are the key driver for our business success. Our people arerespected and nurtured as part of the Nepean community to create the best possiblework environment.CommunitiesLocal and national communities connected to Nepean are supported through theongoing commitment of management and staff to grow community outcomes.Current and potential partnersNepean is a relationship-based business. We create opportunities for our partnersthrough forward thinking, innovative products and services, and strategicconnections.
  11. 11. SuppliersOur suppliers benefit from our success. They have the opportunity to be a valuedpart of the most innovative engineering supply chain in Australia.Engineers & SpecifiersNepean is a centre of design excellence and creativity for engineers and specifiers,providing an opportunity to develop best of breed skills and knowledge.InvestorsNepean stakeholders grow when we are successful. We are mutual contributors toeach others future potential.MediaOur success is a valuable story for the media, helping to position the role ofinnovation and engineering in driving business success in Australia. Our individualstories are personable, creative engaging for the public. We are open andtransparent with our communications.
  12. 12. We belong to the corporate brand
  13. 13. What Will This Mean• Our name changes from Nepean Group to NEPEAN• We no longer use the word GROUP• Our brand changes• Our uniforms will change• We will live by common aligned values and culture• Our role starts today
  14. 14. How will we measure our success?• Our customers choose us over our competitors• Our people prefer to work with Nepean than competitors• We achieve our financial growth & return objectives• Customers experience superior outcomes and are successful as a result of the NEPEAN relationship• Our people and our customers see Nepean as an intrinsically safe place to work• We see evidence that our people are working together in accordance with our values• We are an innovation leader, and an exciting business to partner with
  15. 15. Creating a culture of success!• We are proud of our heritage and history and we speak confidently as one aligned team with one culture, “One message many voices”• Innovation and engineering sit at the heart of our reason for being with technical credibility, driven by individual ownership, performance and accountability driving superior outcomes from our stream specialist businesses• We are innovators of new products and services, striving to deliver lasting solutions of the highest quality, committed to continuous learning and development• Our people are loyal and proud, recognising and valuing our internal and external relationships
  16. 16. Creating a culture of success!•Our people are respectful of the needs and aspirations of our clients, stakeholders, businesspartners and each other• Each individual staff team member is dedicated to achieving the best outcome for clients• Our staff are open to each other’s suggestions and ideas, where people feel free to challengethe status quo with clients• We develop the talents and potential of our people• We celebrate and reward the achievements of each individual team member, the businessoverall and all those with whom we work
  17. 17. We Value!People• We value, respect and build trust with our employees, customers, suppliers and stakeholders, by doing what we say we will do• We empower, reward, appreciate and harness the diverse talents of our employees which results in loyal, highly committed and passionate people• Through strong and engaging leadership, we get superior results• Honesty and integrity drive our behaviour• Zero harm is our priority• We place great value on personal and technical credibilityCustomer• In pursuit of business success for our customers, we are always flexible and innovative in our approach, driven by global best practice. We listen where others tell• Safe solutions for our customers are our priority• Through trust we create lasting customer relationships
  18. 18. We Value!Performance• As stream specialists we deliver superior outcomes that create value for all stakeholders• Exceptional execution is our core capability. We are consistent, agile, and have a “can do” approach• Our relentless pursuit of excellence sets us apart• We lead by example and hold ourselves accountable. We are dedicated, professional and passionate• We reward and celebrate successEngineering & Innovation• We foster new ideas and innovative solutions• We have a thirst for knowledge and for finding better ways of doing things, resulting in more insightful thinking and smart ways of working together• We are stream specialists, respected because we are technical expertsSustainability• We shape sustainable outcomes that align to the needs and aspirations of our people, customers, partners, community and the natural environment• We are committed to the overall lifecycle of the products and services we create that sit at the heart of our business• We are continually and actively engaged in creating sustainable and safe solutions for our clients and ourselves
  19. 19. What we need you to rememberWhat’s different about Nepean?InnovationSpecialisationDedicationHow will we measure our success?Our customers choose us over our competitorsOur people prefer to work with Nepean than competitorsWe are a true innovation leaderWe achieve our financial growth & return objectivesWe Value?People, Customers, Performance, Engineering & Innovation, Sustainability
  20. 20. What’s Your Role?• It’s not just about the logo it’s about our actions, behaviours, values and how we work together• Participate with pride and help shape our future• Be part of creating greater value for employees and customers• Live our brand and take part in the journey and improve who we are and the way we do business• Our transition starts today and you have a key role to play• Change all external branded documents
  21. 21. Thankyou for your involvement Also Available – NEPEAN DVD Movie

×