This document provides an overview of sponsorship opportunities with WGBH, a public media organization. It outlines 5 reasons for companies to sponsor WGBH, including increasing visibility, enhancing corporate image, reaching influential audiences, breaking through media clutter, and associating with the trusted PBS brand. The document then describes multimedia sponsorship options across television, radio, online, print and events. It highlights the wide range of WGBH programming genres and their target audiences. In closing, it notes WGBH's strong broadcast reach across New England.

1. Local Corporate Sponsorship
Make an IMPACT with a
WGBH MULTIMEDIA Sponsorship

2. Five Reasons to Sponsor WGBH
1 Increase your visibility before a large and loyal audience.
“As a ’GBH sponsor, we’re reaching an audience we can’t reach anywhere else and
from the results we’ve achieved, we know it’s effective.”
Paul Feldman, Managing Director
Davis, Malm & D’Agostine, P.C.
2 Enhance your corporate image and bottom line.
“Year after year, our airtime on 99.5 has provided better results than any other
outreach we’ve conducted to our client base.”
Phillip Bates, President
The Classic Group
3 Reach an influential, exclusive audience.
“We have close relationships with a sophisticated group of clients—and they’re
listening to WGBH.”
Charlie Curtis, Senior Vice President
Welch & Forbes LLC
4 Break through the media clutter.
“WGBH’s multimedia platforms are a major advantage. They not only offer TV,
but also radio and online exposure. So they provide every possible way of
reaching our target audience.”
Darrell C. Byers, Vice Chancellor
of Institutional Advancement, UMass
5 Associate your company with PBS — America’s most trusted institution.
“Being associated with a high-profile, well-respected brand like WGBH has helped
us attract new audiences—they feel confident coming to our theatre in Lowell
for the first time.”
Dan Berube, Marketing Manager
Merrimack Repertory Theatre

3. Build a Powerful Multimedia Sponsorship
TElEvISIon
Channels 2 | 44 | World | Create
When it comes to high-quality, award-winning television, WGBH has the best
sponsorship opportunities on TV, with primetime series like Antiques Roadshow,
American Experience and NOVA, an award-winning children’s lineup, and your
favorite lifestyle shows.
RADIo
89.7 WGBH, Boston’s NPR® Station for News and Culture | 99.5 All Classical
Reach the valuable public radio audience through the combined power of WGBH’s
two unique radio stations. 89.7 offers news, analysis and discussion with a local
focus, featuring original content found nowhere else in Boston. 99.5 All Classical
is Boston’s only 24-hour classical music station.
onlInE
wgbh.org
Expand your reach of the WGBH audience through an online sponsorship on
wgbh.org. WGBH fans turn to wgbh.org for unique online content, streaming video,
live audio streaming of 89.7 and 99.5, and to opt in for targeted e-newsletters.
PRInT
Explore! The WGBH Members’ Magazine
Reach our valuable members by placing your sponsorship message in WGBH’s
monthly magazine. WGBH members rely on Explore! for program listings and
inside information on events and member benefits.
EvEnTS
Connect face-to-face with active and engaged WGBH fans through sponsorship of
a wide range of events that are sure to reach your target market.
PlEDgE
Show your company’s support for public television and savor your moment in the
spotlight on live television as a sponsor of a pledge afternoon or evening.

4. WGBH’s Wide Range of Program
Genres Reach Your Target Audience
Children’s Programming News & Public Affairs Science & Nature
WGBH is the place to signal your More choices, more voices. Current WGBH makes science and nature
support for high-quality, educational affairs fans find both on WGBH — along exciting! NOVA continues to reign
children’s shows. Associate your with more of the in-depth reporting, as the undisputed star of science
company with programs that both analysis and discussion they value. television, while Nature has long been
kids and parents love — TV series From TV’s Frontline, Greater Boston, the benchmark for natural history
like Sesame Street, Curious George PBS NewsHour and the World digital TV series. The NOVA Minute on 89.7
and Martha Speaks, and radio cable channel, to All Things Considered extends the impact of the Emmy
offerings like Kids Classical Hour on and The Emily Rooney Show on 89.7 Award-winning TV series to a drive-
99.5 All Classical. radio, WGBH offers the best in local, time radio audience.
national, and international coverage.
You’ll Reach . . . You’ll Reach . . . You’ll Reach . . .
• Children of all ages • Business opinion leaders • Educated, tech-savvy individuals
• Parents who value the trusted • Affluent investors • Business decision makers
PBS environment
• Well-educated individuals • Individuals that care about
the environment
Source: MRI 2009 and Scarborough Boston 3/09 – 2/10

5. History & Documentaries Drama & Performance Lifestyle
(Home, Cooking & Travel)
Award-winning series like American When it comes to drama and the From Simply Ming to Victory Garden
Experience and POV, and specials performing arts, WGBH fans have the and This Old House, WGBH’s Lifestyle
from Ken Burns, present incisive best seats in the house! With programming enriches the lives
documentaries that illuminate key award-winning television series like of our viewers. WGBH fans tune to
figures from America’s past and present. Masterpiece, American Masters and 89.7’s The Daily Dish for recipes from
These talented filmmakers cover the Great Performances, and 24-hour our celebrity chefs, and our digital
scope and complexity of the human classical music on 99.5 All Classical, lifestyle cable channel, Create, for
experience, and offer insight into the WGBH attracts a large audience of arts 24/7 do-it-yourself programming.
world around us. and culture enthusiasts.
You’ll Reach . . . You’ll Reach . . . You’ll Reach . . .
• Well-educated individuals • Arts and culture enthusiasts • Food and wine aficionados
• Affluent consumers • Active community leaders • Home and garden buffs
• Active community leaders • Music lovers • Travel enthusiasts

6. We’ve Got New England Covered
WGBH’s powerful TV and radio signals reach households across New England—from Boston to Springfield,
New Hampshire to Cape Cod, across Rhode Island and into Connecticut.
This superior coverage enables WGBH to deliver your on-air message to potential clients and customers
throughout the region and beyond.
Maine
2
Concord
Dover Cable & Broadcast
Durham
New Hampshire Dover
Portsmouth
Manchester Exeter
Milford Amesbury
Nashua Haverhill
Lawrence
Lowell Andover Gloucester
Athol Fitchburg Danvers
Leominster Wilmington Peabody
Woburn Lynn
Massachusetts Hudson Medford
Marlborough Boston
Amherst Hull
Ware Framingham
Worcester Quincy
Med eld Scituate
Milford Walpole Randolph
Spring eld Southbridge Franklin Brockton
Woonsocket Spring eld Bridgewater
Pascoag Plymouth
Pawtucket Taunton
Providence
Storrs
Sumerset
Warwick Fall River
New Bedford
Rhode Island East Falmouth
Newport
Connecticut
WgBH local Corporate Sponsorship
one guest Street
Boston, MA 02135
617.300.3730
www.wgbh.org/sponsorship
© 2010 WGBH Educational Foundation Photo Credits: page 3 © WGBH | © Steve Jarrett | © WGBH | © WGBH | © WGBH/Mark Ostow | © WGBH
page 4-5 Martha Speaks- © WGBH Educational Foundation. All rights reserved. “MARTHA” and all characters and underlying materials (including
artwork) from the “MARTHA” books are trademarks of and copyrights of Susan Meddaugh and used under license. Used with permission. |
Courtesy of the White House | Courtesy of NASA | Courtesy of Library of Congress | iStockphoto | © WGBH/Anthony Tieuli