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WGBH Master Control Services

Michael Foti
Director of Engineering
Current Scope
Licensee

- the capacity to serve more stations
Location

WGBH – 2 streams

Boston, MA

WGBX – 3 streams

Boston, MA

NHPTV – 5 streams

Manchester, NH

Boston Kids & Family
(Mayor’s Channel)

Cable only: Boston, MA

WORLD Channel National
Feed

68 markets
Why Outsource Master Control?
- 165+ independent licensees in the PTV system
- Technology and low interconnect costs make remote MC
operation viable
- In 2011, 68% of stations operated at a loss – compared
to 14% in 2007
- Stations can shed cap-and op-ex costs to resource
editorial content and audience, member engagement
NHPTV Case Study
-Transition from university to community licensee, loss of state
funding in 2012
-Identified opportunities for economies of scale in operations in
the areas of:
Master Control, Engineering and Traffic
Finance, Compliance and Procurement
Local Development and Membership Marketing
Programming and Research
Creative and Promotion
NHPTV Case Study
-NHPTV’s master control, engineering and traffic now provided by
WGBH:
- Traffic logs: transmission and record schedules
- Ingest and play out of programs and interstitials
- Advanced branding including automated line ups
- Management and storage of media
- Real-time closed captioning for live and first air.
- DTV Encoding and multiplexing to air ready ATSC stream
- Broadcast system maintenance (support)
Lessons learned: What you need to pay attention to
-Define and proof Traffic and Master Control work flow processes
-Document processes and provide staff training
-Have a contingency for substitution of missing media
-Clear demarcation of responsibilities, station vs. MC hub
-Have a contact list for escalation of technical or programming
issues.
- Detail the streams that are being delivered over the air or to
cable and satellite directly. The Nielsen data that needs to be
inserted
WGBH’s Approach to Master Control
-

Build trust, start early and listen
Clear lines of responsibility and accountability
Consistent and frequent in-depth communication
Project director assigned throughout transition
Affordable services, tailored to each client specific needs
WGBH’s Credentials
-State of the art facilities
-Infrastructure built to be scalable, relatively low cost to add
channels
-Expertise with the public television landscape and distribution (PBS,
APT, pledge, etc.)
-Experienced IT & Engineering staff in place
-Extensive bandwidth, multiple telecom providers in facility
-Full service facility (TV production studios, performance-recording
studios, captioning services and post production)

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Foti wgbh master control_v1

  • 1. WGBH Master Control Services Michael Foti Director of Engineering
  • 2. Current Scope Licensee - the capacity to serve more stations Location WGBH – 2 streams Boston, MA WGBX – 3 streams Boston, MA NHPTV – 5 streams Manchester, NH Boston Kids & Family (Mayor’s Channel) Cable only: Boston, MA WORLD Channel National Feed 68 markets
  • 3. Why Outsource Master Control? - 165+ independent licensees in the PTV system - Technology and low interconnect costs make remote MC operation viable - In 2011, 68% of stations operated at a loss – compared to 14% in 2007 - Stations can shed cap-and op-ex costs to resource editorial content and audience, member engagement
  • 4. NHPTV Case Study -Transition from university to community licensee, loss of state funding in 2012 -Identified opportunities for economies of scale in operations in the areas of: Master Control, Engineering and Traffic Finance, Compliance and Procurement Local Development and Membership Marketing Programming and Research Creative and Promotion
  • 5. NHPTV Case Study -NHPTV’s master control, engineering and traffic now provided by WGBH: - Traffic logs: transmission and record schedules - Ingest and play out of programs and interstitials - Advanced branding including automated line ups - Management and storage of media - Real-time closed captioning for live and first air. - DTV Encoding and multiplexing to air ready ATSC stream - Broadcast system maintenance (support)
  • 6. Lessons learned: What you need to pay attention to -Define and proof Traffic and Master Control work flow processes -Document processes and provide staff training -Have a contingency for substitution of missing media -Clear demarcation of responsibilities, station vs. MC hub -Have a contact list for escalation of technical or programming issues. - Detail the streams that are being delivered over the air or to cable and satellite directly. The Nielsen data that needs to be inserted
  • 7. WGBH’s Approach to Master Control - Build trust, start early and listen Clear lines of responsibility and accountability Consistent and frequent in-depth communication Project director assigned throughout transition Affordable services, tailored to each client specific needs
  • 8. WGBH’s Credentials -State of the art facilities -Infrastructure built to be scalable, relatively low cost to add channels -Expertise with the public television landscape and distribution (PBS, APT, pledge, etc.) -Experienced IT & Engineering staff in place -Extensive bandwidth, multiple telecom providers in facility -Full service facility (TV production studios, performance-recording studios, captioning services and post production)

Editor's Notes

  1. Mike – you could verbally note we began multi-casting 2 channels in 19?? And added 3 digital channels in 2004. shows we have history
  2. Do we have a more recent # than 2011 for those operating at a loss?
  3. Feel we are giving some of our secret sauce away but maybe it’s not so secret! It does show our expertise