2. • IRT (the Institute for Responsible Technology) is a!
501c3 non-profit founded in 2003 by Jeffrey Smith!
• We have produced the film Genetic Roulette – The
Gamble of Our Lives, which will now be available in
Whole Foods Markets across the US!
• Our website (responsibletechnology.org) provides the
most comprehensive source of GMO health risk
information on the web!
• Our purpose is to educate the Consumer about the
health risks of dangerous Genetically Modified Foods!

3. 1,001,200 !
Visitors in 2013 !
902,309
Unique Visitors
in 2013!

4. 10,000+ !
Tipping Point
Network members!
203,000+!
Subscribers!
69,175+
Social Media Followers!
69% !
Women!
48% !
Age 35-65!
Consumers who
Receive regular
email updates!
Including speakers
trained on the health
risks of GMOs!

5. Social Media
Reach !
500,000+
(Facebook & Twitter analytics)!
Event Promotion
Reach
507,808
(Mini-Summit)
Breaking News
Reach
491,309
(Cheerios Post)
Average Weekly
Reach
215,000+

7. Genetic Roulette—The Gamble of Our Lives This award-winning
documentary is based on the best-selling book Seeds of
Deception, by author and leading non-GMO spokesperson Jeffrey
M. Smith. Genetic Roulette takes us through the history of GMOs,
defines what they are, as well as going into great detail about why
and how to avoid them. Experts share compelling evidence of the
havoc that genetically modified foods wreak on our bodies. This
evidence is presented in a clear and concise way and the film has
been shown to be the most effective way to convert people to a
non-GMO diet.!

8. Why market Genetic Roulette - The Gamble
of Our Lives to Whole Foods shoppers? !
• Genetic Roulette - The Gamble of Our Lives
helps to educate consumers in support of the
Whole Foods GMO-labeling transparency
initiative !
!
• Sales of the film help us to continue to spread
the word about the dangers of GMO foods!

9. The following are three suggestions of how we can
help you market Genetic Roulette -The Gamble of
Our Lives to your customers!

10. We will exploit our vast network of primed demographics,
maximizing efforts to advertise the availability of Genetic
Roulette’s new 1-hr version in select Whole Foods Markets!

11. IRT has a nationwide network of trained
speakers available to:!
• Speak on the documented health risks of
GMOs!
• Hold a Q&A after a screening of the film!
• Conduct a non-GMO cooking class!
• Your fabulous marketing idea hereJ

12. Jeffrey Smith is available for speaking engagements, Q&A’s,
DVD signings, etc.!

13. Let us know how we can help!!
!
Please contact Ariane Glazer to
coordinate your marketing
support:!
!
Email: arigmofree@gmail.com!
Mobile: 408-255-0604!
Office: 408-585-2162 !

14. Jeffrey Smith!
International best-selling author, film maker, and
leading consumer advocate for non-GMO education.
!
An admired keynote speaker, Jeffrey Smith has lectured
in 37 countries, counseled leaders from every continent,
and has been quoted by hundreds of media outlets
including: The New York Times, Washington Post, BBC
World Service, and is a popular guest on influential radio
shows and television programs, such as the BBC, NPR,
and the Dr. Oz Show.!
!
His books include: Seeds of Deception: Exposing
Industry and Government Lies about the Safety of the
Genetically Engineered Foods You're Eating, which is the
world’s bestseller on GMOs; and Genetic Roulette: The
Documented Health Risks of Genetically Engineered
Foods, which is the authoritative work on GMO health
dangers.!
!
The documentary: Genetic Roulette, The Gamble of Our
Lives was awarded the 2012 Movie of the Year (Solari
Report) and the Transformational Film of the Year
(AwareGuide)!
!
Photo: Mark Seliger