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Whole foods genetic roulette marketing v. 2-final copy


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Whole foods genetic roulette marketing v. 2-final copy

  1. 1. •IRT (the Institute for Responsible Technology) is a 501c3 non-profit founded in 2003 by Jeffrey Smith •We have produced the film Genetic Roulette, which will now be available in Whole Foods Markets across the US •Our website ( provides the most comprehensive source of GMO health risk information on the web •Our Tipping Point Network (TPN) is a 10,000+ strong network of local activists working to educate their communities on the dangers of GMOs •Our goal is to stop the genetic engineering of our food supply
  2. 2. Jeffrey Smith
  3. 3. 1,001,200 Visitorsin2013 902,309 Unique Visitors in 2013
  4. 4. 10,000+ Tipping Point Network members 203,000+ Subscribers 69,175+ Social Media Followers 69% Wom en 48% Age 35- 65 Consumers who Receive regular email Including speakers trained on the health risks of GMOs
  5. 5. Social Media Reach 500,000+ (Facebook & Twitter analytics) Event Promotion Reach 507,808 (Mini-Summit) Breaking News Reach 491,309 (Cheerios Post) Average Weekly Reach 215,000+
  6. 6. Genetic Roulette—The Gamble of Our Lives (GRM) This award-winning documentary is based on the  best-selling book Seeds of Deception, by author and leading non-GMO spokesperson Jeffrey M. Smith. Genetic Roulette takes us through the history of GMOs, defines what they are, as well as going into great detail about why and how to avoid them. Experts share compelling evidence of the havoc that genetically modified foods wreak on our bodies. This evidence is presented in a clear and concise way and the film has been shown to be the most effective way to convert people to a non-GMO diet.
  7. 7. Why market Genetic Roulette to Whole Foods shoppers? • Genetic Roulette: The Gamble of Our Lives (GRM) helps to educate consumers in support of the Whole Foods GMO-labeling transparency initiative • Sales of the film help us to continue to spread the word about the dangers of GMO foods
  8. 8. The following are three suggestions of how we can help you market Genetic Roulette to your customers…
  9. 9. We can send a focused email announcing the availability of Genetic Roulette’s new 1-hr version in select Whole Foods Markets
  10. 10. IRT has a nationwide network of trained speakers available to you to: • Speak on the documented health risks of GMOs • Hold a Q&A after a screening of the film • Conduct a non-GMO cooking class • Your fabulous marketing idea here
  11. 11. • Jeffrey Smith is available for speaking engagements (see example here), DVD signings, etc.
  12. 12. Let us know how we can help! Please contact Ariane Glazer to coordinate your marketing support on: Email: Mobile: 408-255-0604 Office: 408-585-2162
  13. 13. Jeffrey Smith International best-selling author, film maker, and leading consumer advocate for non-GMO education. An admired keynote speaker, Jeffrey Smith has lectured in nearly 40 countries, counseled leaders from every continent, and has been quoted by hundreds of media outlets including: The New York Times, Washington Post, BBC World Service, and is a popular guest on influential radio shows and television programs, such as the BBC, NPR, and the Dr. Oz Show. His books include: Seeds of Deception: Exposing Industry and Government Lies about the Safety of the Genetically Engineered Foods You're Eating, which is the world’s bestseller on GMOs; and Genetic Roulette: The Documented Health Risks of Genetically Engineered Foods, which is the authoritative work on GMO health dangers.