PRESENTATION OF FIELD
ACTIVITY
Post-Harvest/ Marketing Sector
Group 5
Objective
Assess fishery product flow, quality handling, price, and value
chains in local markets.
I. DATA
FISH MARKET SPECIES LIST
PRODUCT FORM
 PRICE TRENDS
SUPPLY CHAIN
Market Fish Species List
Local Name English Name Scientific Name
Tilapia Tilapia Oriochromis niloticus
Barilis Skipjack Tuna Katsuwonus pelamis
Tamarong Big eye Scad Selar crumerrophthalamus
Bodboron Bullet Tuna Auxis rochei
Nokos Squid Urotheuthis chinensis
Guso Elkhorn seamoss Kappaphycus alvarezii
Tuloy Sardine Sardinella longiceps
Bangsi Flying fish Exocoectidae
Bangus Milkfish Chanos chanos
Black fish
Product Form
Market Fish Price
Tilapia Whole
Barilis Whole
Tamarong Whole
Bodboron Whole
Nokos Whole
Guso
Tuloy Whole
Bangsi Whole
Bangus Butterfly cut
Black fish Whole
Price Trends
Market Fish Price (per kg)
Tilapia 180 php
Barilis 200 php
Tamarong 200 php
Bodboron 240 php
Nokos 200 php
Guso 80 php
Tuloy 100 php
Bangsi 160 php
Bangus 120 php
Black fish 100 php
Supply Chain
Market Fish Source
Tilapia Malbago, Carmen, Cebu
Barilis Luyang, Carmen, Cebu
Tamarong Pasil, Carmen, Cebu
Bodboron Pasil, Carmen, Cebu
Nokos Luyang, Carmen, Cebu
Guso Luyang, Carmen, Cebu
Tuloy Luyang, Carmen/ Bantayan Island
Bangsi Cebu City
Bangus Luyang, Carmen/ Cebu city
Black fish Danao City, Cebu
Local name English name Scientific name Market form Price (per kilo) Supply Chain
Tilapia Tilapia Oriochromis niloticus Whole 180 php Malbago, Carmen
Barilis Skipjack Tuna Katsuwonus pelamis Whole 200 php Luyang, carmen
Tamarong Big eye Scad Selar
crumerrophthalamus
Whole 200 php Pasil, Carmen
Bodboron Bullet Tuna Auxis rochei Whole 240 php Pasil, Carmen
Nokos Squid Urotheuthis chinensis Whole 200 php Luyang, Carmen
Guso Elkhorn seamoss Kappaphycus alvarezii 80 php Luyang, Carmen
Tuloy Sardine Sardinella longiceps Whole 100 php Luyang, Carmen/
Bantayan Island
Bangsi Flying fish Exocoectidae Whole 160 php Cebu City
Bangus Milkfish Chanos chanos Butterfly cut 120 php Luyang, Carmen/ Cebu
city
Black fish Whole 100 php Danao City
II. RESULTS AND DISCUSSION
Out of the fifteen fish sellers in the wet market, eight or 53.3% were
interviewed. The data revealed that the most common species sold
included bangus, tilapia, galunggong, mackerel, and sardines. These
were mostly sold in fresh, whole form, although some sellers offered
butterfly fillets. Prices were generally stable for high-demand species
such as bangus and tilapia but fluctuated for seasonal species like
galunggong and mackerel. Vendors also noted that prices often
dropped toward the end of the day to avoid spoilage.
Most of the sellers sourced their products from middlemen or wholesalers,
while only a few had direct access to fishermen. This reliance on
intermediaries ensured a steady supply but also reduced potential profit
margins. In terms of handling, ice was the main preservation method used,
but the quality of handling varied. Some sellers carefully maintained
freshness, while others displayed fish in less hygienic conditions that could
affect quality and shelf life.
Overall, the results show that wet markets remain an important channel for
fish distribution, providing accessible and affordable products to
consumers. However, challenges such as dependency on intermediaries
and inconsistent handling practices highlight the need for improved
storage, direct sourcing from fishers, and simple value-adding practices to
ensure both better product quality and higher vendor income.
III. Conclusion
The wet market plays a vital role in providing affordable and
accessible fish to the community. Most vendors depend on
middlemen for supply, which ensures availability but lowers profit
margins. Price variations are influenced by demand, seasonality, and
the perishable nature of fish products. Although ice is commonly
used for preservation, inconsistent handling practices can affect both
quality and safety. Strengthening direct sourcing, improving storage,
and promoting better handling methods will help sustain product
quality, increase vendor income, and enhance the overall efficiency
of the market system.
Appendix
Market Sector
THANK
YOU

WET-MARKET-COMPLETE.npost harvest matkey

  • 1.
  • 2.
    Objective Assess fishery productflow, quality handling, price, and value chains in local markets.
  • 3.
    I. DATA FISH MARKETSPECIES LIST PRODUCT FORM  PRICE TRENDS SUPPLY CHAIN
  • 4.
    Market Fish SpeciesList Local Name English Name Scientific Name Tilapia Tilapia Oriochromis niloticus Barilis Skipjack Tuna Katsuwonus pelamis Tamarong Big eye Scad Selar crumerrophthalamus Bodboron Bullet Tuna Auxis rochei Nokos Squid Urotheuthis chinensis Guso Elkhorn seamoss Kappaphycus alvarezii Tuloy Sardine Sardinella longiceps Bangsi Flying fish Exocoectidae Bangus Milkfish Chanos chanos Black fish
  • 5.
    Product Form Market FishPrice Tilapia Whole Barilis Whole Tamarong Whole Bodboron Whole Nokos Whole Guso Tuloy Whole Bangsi Whole Bangus Butterfly cut Black fish Whole
  • 6.
    Price Trends Market FishPrice (per kg) Tilapia 180 php Barilis 200 php Tamarong 200 php Bodboron 240 php Nokos 200 php Guso 80 php Tuloy 100 php Bangsi 160 php Bangus 120 php Black fish 100 php
  • 7.
    Supply Chain Market FishSource Tilapia Malbago, Carmen, Cebu Barilis Luyang, Carmen, Cebu Tamarong Pasil, Carmen, Cebu Bodboron Pasil, Carmen, Cebu Nokos Luyang, Carmen, Cebu Guso Luyang, Carmen, Cebu Tuloy Luyang, Carmen/ Bantayan Island Bangsi Cebu City Bangus Luyang, Carmen/ Cebu city Black fish Danao City, Cebu
  • 8.
    Local name Englishname Scientific name Market form Price (per kilo) Supply Chain Tilapia Tilapia Oriochromis niloticus Whole 180 php Malbago, Carmen Barilis Skipjack Tuna Katsuwonus pelamis Whole 200 php Luyang, carmen Tamarong Big eye Scad Selar crumerrophthalamus Whole 200 php Pasil, Carmen Bodboron Bullet Tuna Auxis rochei Whole 240 php Pasil, Carmen Nokos Squid Urotheuthis chinensis Whole 200 php Luyang, Carmen Guso Elkhorn seamoss Kappaphycus alvarezii 80 php Luyang, Carmen Tuloy Sardine Sardinella longiceps Whole 100 php Luyang, Carmen/ Bantayan Island Bangsi Flying fish Exocoectidae Whole 160 php Cebu City Bangus Milkfish Chanos chanos Butterfly cut 120 php Luyang, Carmen/ Cebu city Black fish Whole 100 php Danao City
  • 9.
    II. RESULTS ANDDISCUSSION
  • 10.
    Out of thefifteen fish sellers in the wet market, eight or 53.3% were interviewed. The data revealed that the most common species sold included bangus, tilapia, galunggong, mackerel, and sardines. These were mostly sold in fresh, whole form, although some sellers offered butterfly fillets. Prices were generally stable for high-demand species such as bangus and tilapia but fluctuated for seasonal species like galunggong and mackerel. Vendors also noted that prices often dropped toward the end of the day to avoid spoilage.
  • 11.
    Most of thesellers sourced their products from middlemen or wholesalers, while only a few had direct access to fishermen. This reliance on intermediaries ensured a steady supply but also reduced potential profit margins. In terms of handling, ice was the main preservation method used, but the quality of handling varied. Some sellers carefully maintained freshness, while others displayed fish in less hygienic conditions that could affect quality and shelf life. Overall, the results show that wet markets remain an important channel for fish distribution, providing accessible and affordable products to consumers. However, challenges such as dependency on intermediaries and inconsistent handling practices highlight the need for improved storage, direct sourcing from fishers, and simple value-adding practices to ensure both better product quality and higher vendor income.
  • 12.
  • 13.
    The wet marketplays a vital role in providing affordable and accessible fish to the community. Most vendors depend on middlemen for supply, which ensures availability but lowers profit margins. Price variations are influenced by demand, seasonality, and the perishable nature of fish products. Although ice is commonly used for preservation, inconsistent handling practices can affect both quality and safety. Strengthening direct sourcing, improving storage, and promoting better handling methods will help sustain product quality, increase vendor income, and enhance the overall efficiency of the market system.
  • 14.
  • 21.