Kaizor's talk at Animoca brands

1. How to Leverage UX
to create products users want
Kaizor Innovation
Elaine Ann, CEO / Founder

3. source: https://voices.berkeley.edu/
A Good Business is…
Intersection between Design, Biz and Technology © Copyright 2002-2017 Kaizor Innovation Limited.

16. BACKGROUND
We conduct
ethnographic/user
research/user testing
in China for product
and services innovation
for the past 17 years in
1st, 2nd and 3rd Tier
cities in China.
Users ranging from:
•Self-employed
•Business owners
•Technology managers
•Sales managers
•Marketing managers
•Executive secretaries
•Government officials
•Stay-at-home moms
•College students
•Hospital staff
etc.
We’ve conducted
research in homes,
offices, retail and
captured videos and
insights evidence for
our client’s product
teams.
BEIJING
Kaizor Innovation is a strategic innovation consultancy
with over 17 years of experience helping MNCs and
Western innovation consultancies strategise their
products for the China market including:
• medical
• healthcare
• consumer electronics
• mobile payment
• internet businesses
• retail security
• luxury brands
• etc.
17years
500china homes
3000hours of videos
SHANGHAI
HONG KONG

17. OUR CLIENTS - GLOBAL

18. OUR CLIENTS - LOCAL
MENTOR / TRAIN STARTUPS & ACCELERATORS:

19. Founder’s Background

21. source: https://www.pinterest.com/jgarok/ux-testing/
A Good Product is…
A Good Product is Useful, Usable, Desirable © Copyright 2002-2017 Kaizor Innovation Limited.

24. GoAnimate

25. © Copyright 2002-2005 Kaizor Innovation Limited.Interactive Prototype raised US$1.4M VC Funding in Silicon Valley

26. Lone Entrepreneur’s Prototype that Users could not use

27. Studied competitive animation UX models

28. Rapid Paper Prototyping with Sticky Notes

29. Wireframe skeletal defining application behavior

30. GoAnimate Prototype designed for VC pitch

31. GoAnimate launch on Facebook

32. !32
GoAnimate allows anyone to easily create animations

33. © Copyright 2002-2005 Kaizor Innovation Limited.© Copyright 2002-2007 Kaizor Innovation Limited.GoAnimate reported on CNN.com

34. GoAnimate featured on Tech Crunch

35. GoAnimate with $10M Annual Revenue, CEO planning on IPO

37. TechBiz UX
Ratio of Biz/Tech : UX
:
10 1:

38. Startups
• Angels LOVE IT when they see/hear
Customers want your product
Angel
Investors
UX
• UX help create “Show Flats”
based on real user needs
to WOW user/customers
• Startups get CustomerValidation to
proof product-market fit to Investors
Win-Win-Win
WOW X•

42. Lux Living
AirCardsMotique
@ Cipher
Starify
Mission
Possible

43. 7 Weeks Ago...

45. `

56. www.elaine-ann.com

63. CONTACT US
Kaizor Innovation Limited
Email: info@kaizor.com
Skype: skypekaizor
Twitter: KaizorBUZZ
Tel: 852.2297.2311
2016 © Kaizor Innovation
All rights reserved
thank you.